1. Globalization of Skincare Knowledge. Due to social media and worldwide networks, global skincare products and trends can quickly become local. Facial oils started in France, moved to London and, in my opinion, because London is the current global financial hub of Europe (check the real estate prices in Belgravia), have moved rapidly to the US.
2. The "Clean Skincare" Trend. To make a skincare cream, you start with oils and treatment and then add fillers (waxes, waters and often silicone or dimethicone) to whip it up into a desirable luxurious cream. With a face oil, the ingredients lists are short and easily understood - no fillers. Those who adore green products from brands like M-61 & REN can be confident and comfortable that the ingredients are pure. The other night, my 10 year old daughter came to me with cracked, dry hands. I dug in the cabinets for a pure face oil and ended up rubbing her hands with Fresh Elixir Anciene. Many celebrities are using face oils because of their inclination towards "clean" diets.
4. Simple Science. The top layer of the skin is held together by lipids, which form a protective barrier against the environment. As we age, this lipid barrier deteriorates. Essential fatty acids in face oils help maintain this barrier protecting skin from environmental damage while also reducing the appearance of wrinkles.
We are seeing a proliferation of amazing products at all price points targeting specific skincare concerns. From Kiehl's Midnight Recovery Concentrate to Darphin's 8 Flower Nectar to Fresh's Seaberry Moisturizing Face Oil (coming soon!). If you're vegan, vegetarian, live an active lifestyle, or are interested in paraben- and synthetic-free products, this trend might be just the perfect fit for you!