New Upper East Side Store: A Family Affair | bluemercury

There is nothing like the energy around opening a new store. Take hundreds of boxes of beauty products, mix in a bunch of bluemercury veterans, and voila: new store. Today, we opened another bluemercury location! It is on 3rd at 75th in Manhattan - a perfect neighborhood store next to Citarella and near EJs diner. I adore this location. It was a fun store to set up - we had staffers that have been with bluemercury forever, our new team of beauty junkies - even my daughters (in the picture) helped clean some shelves. We are so excited to have a new store and new team members in the bluemercury family. Come check it out!

1311 Third Ave
New York, NY 10021