I will be turning 40 in May. When I started bluemercury at age 29, I had none of the skin concerns I have now - hyperpigmentation, fine lines around the eyes. Here are the things I really notice between 35 and 40:
1. Getting small indentation on chin. Dermatologist said that is from tensing facial muscles and loss of tiny fat deposits. Her solution: Restalyne. My solution: live with it.
2. Uneven skin tone. Too many years of California sun on fair skin are starting to show. My solution: glycolic acid peels (either at bluemercury spa or Dr. Dennis Gross Skincare Alpha Beta Daily Peel Pads), Vitamin C (the miracle collagen building, spot busting vitamin), and a little better coverage on the foundation front. (NARS Sheer Glow in Fiji or Bobbi Brown Skin SPF 15 or Dr. Dennis Gross All-in-One Tinted Moisturizer Sunscreen SPF 15).
3. Eyelids starting to wrinkle at inner corner. No one told me about this one! Just noticed it last year. Eyeliner starts to flutter up wrinkles in the morning after I first apply. Solution: little dose of Bobbi Brown or Laura Mercier concealer on inner corner prior to application of all over eye shadow. And a q-tip for touch up after.
I'll take 40 over 29 any day, I am much wiser and more at peace. And the beauty challenges - I'll tackle those one at a time!