Ace Your Base

with the best foundation for your skin type

Flawless skin starts with a solid foundation. When looking for the perfect base, it's important to consider the finish, coverage and formula type that works best for your skin. Our beauty experts have shared their best advice to help you decipher the options and ace your base.

Your Foundation Guide

Learn about finishes How much coverage do you need? Tips for choosing a shade
  • Sheer

    Blurs slight-imperfections, lets skin shine through

    Coverage: Very light

    Best For: Normal to dry skin

  • Radiance

    A uniform glow, allows skin to shine through

    Coverage: Very light to light

    Best For: Normal to dry skin

  • Dewy

    A soft, youthful glow

    Coverage: Very Light to medium

    Best For: Normal to dry, mature skin

  • Satin

    A middle ground between matte and dewy finish, neither shiny nor flat

    Coverage: Medium

    Best For: Normal skin

  • Semi-matte

    A natural look with a slight glow

    Coverage: Medium to full

    Best For: Oily skin

  • Matte

    Smooth appearance of pores and imperfections, dries flat with no shine

    Coverage: Full

    Best For: Oily skin

The coverage of foundation refers to its opacity or ability to cover blemishes and imperfections

Sheer - Smooths skin tone slightly but does not hide skin discoloration or blemishes

Light - Covers unevenness and slight blemishes but freckles show through

Medium - Blurs freckles, imperfections and red marks but does not hide dark spots or scars

Full - Covers everything including birthmarks, freckles, dark spots, hypermigmentation and scars

  • Test along your jawline to take your natural skin tone into account. The right shade should disappear into your skin. This area also gives you the truest undertone because it's often paler and less tanned than the rest of your face.

  • Stand near a window or head outside to check your color with natural light.

  • When in doubt, choose a darker shade and blend thoroughly. You will look a little tan but going too light can be more apparent.

  • If you don't find the perfect match, add a touch of bronzer to deepen the shade.

Formulas

  • Matte-Finish Liquid Foundation

    Lightweight and long-lasting even in heat

    Best for: Oily or acne-prone skin

    Finish: Matte

    Coverage: Light to medium

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  • Moisturizing Liquid Foundation

    Hydrating and non-greasy

    Best for: Normal to dry skin

    Finish: Semi-matte or satin

    Coverage: Light to medium

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  • Serum Foundation

    Provides coverage with added skincare benefits

    Best for: All skin

    Finish: Radiance or Dewy

    Coverage: Very light

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  • Stick Foundation

    Ideal for concealing imperfections and for on-the-go touch-ups

    Best for: Blemish-prone skin

    Finish: Dewy, semi-matte or matte

    Coverage: Medium to full

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  • Cream-to-Powder Compact Foundation

    Evens out skin tone and great for on-the-go touch-ups

    Best for: Normal to oily skin

    Finish: Semi-matte

    Coverage: Sheer to full

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  • Powder Foundation (pressed or loose)

    Great over moisturizer with SPF and for mid-day touch-ups

    Best for: Oily skin

    Finish: Semi-matte or satin

    Coverage: Medium

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  • BB Cream

    Evens skin tone, adds a touch of color and often contains SPF with additional skincare benefits

    Best for: All skin

    Finish: Dewy

    Coverage: Sheer to Light

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  • CC Cream

    Offers more color correcting properties and often has SPF and anti-aging ingredients

    Best for: All skin

    Finish: Satin

    Coverage: Light

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  • Tinted Moisturizer

    Brightens complexion and usually contains SPF with additional skincare benefits

    Best for: Clear and even skin

    Finish: Sheer

    Coverage: Sheer to Light

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