Kristen Noel Crawley was strolling through Don Quijote in Tokyo, when... BAM, love at first sight. A wall of lip masks caught her eye, and she became OBSESSED with the idea of perfect, kissable lips. When she discovered there were no natural lip masks on the market, the solution was obvious: she had to create her down. Two years and countless trials later, Kristen created the first all-natural, collagen-infused lip mask that now sits on the lips of Hollywood royalty and has everyone saying: My mask, please. Since then she's expanded into her instagram famous retinol-infused eye mask and continues to grow her line.