Celebrating Hispanic and Latino Founders!
In honor of National Hispanic Heritage Month, we’re spotlighting the Hispanic and Latino founders and co-founders of our favorite brands. We believe that, through their experiences, they bring unique perspectives to the beauty industry, and we’re happy to be able to share more about them and their products with you
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Costa Brazil

Francisco Costa

Fashion designer Francisco Costa spent more than a decade as the creative director of womenswear at Calvin Klein Collection before a 2016 trip to the Amazon rainforest inspired him to change course and become a beauty entrepreneur. The result is Costa Brazil, a sustainable beauty line with a mission to create products that benefit the body, spirit and the earth.

Fashion designer Francisco Costa spent more than a decade as the creative director of womenswear at Calvin Klein Collection before a 2016 trip to the Amazon rainforest inspired him to change course and become a beauty entrepreneur. The result is Costa Brazil, a sustainable beauty line with a mission to create products that benefit the body, spirit and the earth.

“I’m Brazilian, and in Rio, when we greet people, we ask E ai, beleza? which translates to, Is everything beautiful? There’s this rhythm of being yourself and exploring whoever you are. Costa Brazil is a brand that welcomes everyone. There’s no age limit. It’s unisex. It’s genderless. And it’s respectful—both of the earth and of people.”
–Francisco Costa

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Natura Bissé

Ricardo Fisas

In 1979, Ricardo Fisas started his skincare company in a Barcelona apartment based on an observation he’d made while managing a livestock feed factory: The hands of employees who worked with amino acids were extremely soft. This eureka moment led him on a product development path that incorporated marine extracts and other botanical ingredients, resulting in five creams that launched the brand worldwide.

In 1979, Ricardo Fisas started his skincare company in a Barcelona apartment based on an observation he’d made while managing a livestock feed factory: The hands of employees who worked with amino acids were extremely soft. This eureka moment led him on a product development path that incorporated marine extracts and other botanical ingredients, resulting in five creams that launched the brand worldwide.

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Tata Harper

Tata Harper

A native of Colombia who eventually relocated to rural Vermont after stops in Miami and New York City, Tata Harper was unable to find clean, high-performance skincare that was also 100 percent natural. In 2010, she took matters into her own hands with the creation of her luxury line, using ingredients she grows on her 1,200-acre organic farm.

A native of Colombia who eventually relocated to rural Vermont after stops in Miami and New York City, Tata Harper was unable to find clean, high-performance skincare that was also 100 percent natural. In 2010, she took matters into her own hands with the creation of her luxury line, using ingredients she grows on her 1,200-acre organic farm.

“I grew up in Barranquilla, Colombia, surrounded by a vibrant Latin culture that was so unique and impactful on shaping who I am today. As a young girl, I was immersed in a household of strong, entrepreneurial women who loved beauty. We’re a total of 35 cousins and 20 of those are women, so there was a dedication to self-care. My grandmother would host spa parties in her house every weekend and invite all these women to come try her hair mask or body scrub. I loved helping her make the products from scratch using local Colombian ingredients. I would watch her teach the women how to take care of their skin and noticed how much more confident and beautiful they would feel afterward. From a young age, I had a growing appreciation for helping women embrace their individuality and be the best version of themselves. When I started to formulate my own products, I thought there was no better way to see if they worked than hosting my own spa parties. I would invite my close friends and family over, and I’d walk them through some of the first regimens that we created. Trial and error and listening to the feedback of those I loved and trusted resulted in a line of products that are high performance and deliver incredible results. Still today, one of my favorite parts of my job is hosting beauty classes and helping women feel confident and more beautiful in their own skin.”
–Tata Harper

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Glissant

Renée Garacochea

Renée Garacochea was a beauty industry veteran with extensive experience in clean formulation when she met Dr. Karyn Eilber, a urologist who specializes in female pelvic medicine. Together, they created Glissant, a line of natural lubricants free of hormones and chemicals that arrived on shelves last year.

Renée Garacochea was a beauty industry veteran with extensive experience in clean formulation when she met Dr. Karyn Eilber, a urologist who specializes in female pelvic medicine. Together, they created Glissant, a line of natural lubricants free of hormones and chemicals that arrived on shelves last year.

“I attribute my work ethic to my Mexican heritage. Hard work has always been instilled in me, and I’ve learned if you love what you do, then it’s not work—it’s passion from your soul. I think that’s the reason I co-founded Glissant, a company to help women. I definitely care about people, which is part of my faith. Having a Mexican grandmother and a Jewish grandfather, I learned a blending of religions that gave me a broad view of the world.”
–Renée Garacochea

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Rahua

Fabian Lliguin

The son of hairdressers, Fabian Lliguin followed in their footsteps, moving from Ecuador to New York City to pursue his craft. However, he made frequent return visits to the Amazon rainforest, where he met the Quechua-Shuar tribe and discovered its locally produced rahua oil. Amazed by the oil’s hair-healing benefits, Lliguin, along with his wife Anna Ayers, built an entire haircare brand around it, launching in 2008.

The son of hairdressers, Fabian Lliguin followed in their footsteps, moving from Ecuador to New York City to pursue his craft. However, he made frequent return visits to the Amazon rainforest, where he met the Quechua-Shuar tribe and discovered its locally produced rahua oil. Amazed by the oil’s hair-healing benefits, Lliguin, along with his wife Anna Ayers, built an entire haircare brand around it, launching in 2008.

“Growing up in Ecuador cemented my love for nature; we always had quick access to plants, herbs, fruit and the ocean’s bounty. In my family of hairdressers, we made treatments by hand with plants like chamomile and lime for blondes; avocado treatments for dry ends; and palo santo and eucalyptus infusions for the scalp. Nature was the source, and it continues to be the way. With Rahua, we invite our clients to experience the power of plants when they shampoo, condition and treat their hair and skin. Our goal is for Rahua to bring you home to nature.”
–Fabian Lliguin

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The Nue Co.

Jules Miller

The supplements arena was ripe for reinvention when Jules Miller entered the game in 2017 with The Nue Co. By crafting capsules devoid of the usual synthetic fillers and bulking agents and made with responsibly sourced, clinically proven ingredients, she turned people on to the benefits of pill-popping.

The supplements arena was ripe for reinvention when Jules Miller entered the game in 2017 with The Nue Co. By crafting capsules devoid of the usual synthetic fillers and bulking agents and made with responsibly sourced, clinically proven ingredients, she turned people on to the benefits of pill-popping.

“I was born in London but moved to Colombia at an early age. My mother is from ‘El Quindio’- the coffee region of Colombia, one of the most beautiful places in the world. My heritage is something that had a huge influence on me growing up—I was always surrounded by family. I even refer to The Nue Co. as a family-run business and my team as my family. It very much feels like that to me. Passion is part of the Latino culture and has been an influence in how I’ve launched The Nue Co. I truly believe in transforming attitudes in how we view health, recognizing that it’s a holistic approach to maintaining our physical health, our mental health and the health of our communities and of the environment around us. To be an entrepreneur and continue to lead a business, it’s so important—despite all the challenges—to have passion to keep going and have confidence in your ideas and in your decisions. I often credit this to the resilience of my family and what I’ve learned from them.”
–Jules Miller

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Beautyblender

Rea Ann Silva

Hollywood makeup artist Rea Ann Silva knew there had to be a better way to apply liquid cosmetics like foundation than the wedge-shaped sponges that were the industry norm. So, in 2002, she made one. Now her hot pink Beautyblender teardrops are ubiquitous, appearing among the must-haves of pro and amateur makeup enthusiasts alike.

Hollywood makeup artist Rea Ann Silva knew there had to be a better way to apply liquid cosmetics like foundation than the wedge-shaped sponges that were the industry norm. So, in 2002, she made one. Now her hot pink Beautyblender teardrops are ubiquitous, appearing among the must-haves of pro and amateur makeup enthusiasts alike.

“Making it in the beauty industry as a Latina had its challenges. The one question throughout my life and even today has always been “What are you?” Not being able to identify myself as either white or black provided certain advantages and at the same time presented unique challenges. I never saw any women that looked like me in a position of power who could mentor me in business, so I learned a lot of things the hard way. Being a Latina gave me license to see and live with skintone vibrancy. As a makeup artist, it helped me perfect my artistry in cosmetic complexion application, and this experience helped me create the Beautyblender. To me, being Latina means that I’m part of a colorful, vibrant, passionate and beautiful culture. I hope to continue to inspire and mentor other Latinas around the world.”
–Rea Ann Silva