Our Company Testing | bluemercury

Company Timeline

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    1999

    Entrepreneurs Barry and Marla Beck open Bluemercury as a startup e-commerce site with $1 million in seed money

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    2000

    Physical retail store #1 quickly follows in the Georgetown neighborhood of Washington, DC as the Beck’s learn the world isn’t quite ready for a beauty e-tailer

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    Harvard Business School Case Study is published about Bluemercury and credits the company with coining the phrase “clicks and bricks”

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    2001

    Bluemercury opens Store #3 on Walnut St. in Philadelphia, PA, the first store outside of the DC Market

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    2004

    Bluemercury serves its one millionth customer

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    Bluemercury opensa 10,000 square-foot luxury spa location at the Tropicana Hotel & Casino in Atlantic City, NJ

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    2005

    Barry and Marla partner with a large private equity investor, the Invus Group, to close the deal on a growth capital investment

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    Bluemercury opens store #10 in Westfield, NJ

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    2007

    Bluemercury sells its one millionth Lipstick

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    Bluemercury opens first California store in Corte Madera

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    2008

    Bluemercury opens first New York City store on the Upper West Side at 83rd & Broadway

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    2010

    Bluemercury acquires U.S. Operations of Douglas Parfümerie Chain

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    2012

    M-61 Powerful Skincare® is born after 10 years of research and development

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    M-61 sets world record with the first ever serum to successfully ascent Mount Everest

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    2013

    Bluemercury launches M-61’s best-selling PowerGlow® Peel, a 1-minute, 1-step exfoliating peel pad

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    2014

    Bluemercury celebrates 15th Anniversary and by a unanimous vote of the DC city council, naming September 15th Bluemercury Day in Washington, DC

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    2015

    Bluemercury is sold to Macy’s for $210 million in cash

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    Lune+Aster® Cosmetics is born to serve the do-it-all woman seeking simple, high-performance vegan makeup solutions

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    M-16 PowerGlow® Peel hits selling pace of1 pad every 8 seconds

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    2016

    Bluemercury opens Store #100 in Savannah, GA

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    Barry Beck is named Retail Innovator of the Year

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    2017

    Bluemercury opens Flagship Store at the New York Hilton Midtown featuring AI mirror technology and 1-hour delivery in Manhattan

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    Bluemercury Harvard Business School Case Study updated to include information on the company’s rapid expansion and success. Barry and Marla teach the caseat Harvard

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    Barry Beck is named Retailer Of The Year by Total Retail Magazine

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    Marla Beck featured on the cover ofInc. Magazine and becomes the first female 2-time cover feature

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    2018

    Barry and Marla Beck are honored for lifetime achievement in the beauty industry at the New York City Dream ball presented by Leonard Lauder

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    M-61 pioneers a new skincare categorywith Hydraboost HA Serum Pads and Vitablast C Serum Pads

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    M-16 PowerGlow® Peel hits selling pace of 1 pad every 2.4 seconds

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    Barry and Marla Beck found the Beck Entrepreneurship Fellows Program at Cornell University, providing funding and support to students pursuing entrepreneurial interests

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    Barry and Marla Beck create the Beck Visiting Social Innovators Program at Harvard

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    2019

    Bluemercury celebrates 20 years as your friendly, local neighborhood beauty store