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The CEO of Bluemercury explains how her luxury beauty company adapted its innovative, hands-on retail strategy to survive in a digital-first world amid the pandemic
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WWD
Bluemercury at 20: Beauty’s Blue StreakOver the last 20 years, the Becks have built one of the industry's most notable retail empires — store by store.
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INC
CEO of Bluemercury: Entrepreneurship is About Risk ManagementMarla Beck shares why omnichannel customers are most valuable for retail businesses, and why she hires for "skill, will, and fit."
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