Privacy Notice

Bluemercury & Bluemercury.com Notice of Privacy Practices

This Notice of Privacy Practices was updated in August 2021.

This Notice of Privacy Practices (“Notice”) applies to information collected, processed or stored by Bluemercury, Inc., in its stores or on bluemercury.com, m61labs.com or luneandastor.com (collectively, “bluemercury”). Personal information may be shared between or processed for retailing purposes by any bluemercury entity (hereinafter ‘Family of Businesses’). This Notice describes the extent of data collection and use for bluemercury including Family of Businesses.

This Notice of Privacy Practices explains:

Your access to and use of our services means you agree to the terms in this Notice and our Terms & Conditions. We encourage you to refer to this Notice periodically so that you understand our current privacy practices.

If you have any questions about this Notice, please contact our Customer Service departmen:

Via email at: privacy@bluemercury.com

By phone at 1-800-355-6000

By mail at:

Bluemercury Customer Service
ATTN: Privacy Office
1010 Wisconsin Avenue NW, Suite 700
Washington, DC 20007

Why We Collect & Use Information

We at bluemercury understand that you entrust your data to us. We value that trust. Our collection and use of customer data are guided by our corporate principle of Customers First and subject to our Responsible Information Management program.

We may use the information we collect for the following primary reasons:

  1. Product & Service Fulfillment (FUL)

  2. Marketing, Promotions & Advertising (ADV)

  3. Internal Operations (OPS)

  4. Fraud Prevention, Security & Compliance (SEC)

We may combine information collected from different sources (see section on How We Share Your Information). Below is a summary of some of the ways we collect and use information:

  1. Product & Service Fulfillment (FUL)

    • To complete, fulfill, manage, and communicate with you about transactions;

    • To establish and service your online profile;

    • To provide customer service and alert you to product or shipping information;

    • To provide personal services; and

    • To administer rewards programs.

  2. Marketing, Promotions & Advertising (ADV)

    • To deliver information about our products, services, and promotions (e.g., personalized offers delivered to your home, email, or mobile devices);

    • To provide interactive features on our websites (e.g., product ratings and reviews, real-time offers, and location-based services such as store maps);

    • To identify product preferences and shopping preferences (e.g., services and promotions of possible interest); and

    • To administer contests, sweepstakes, promotions, surveys, and focus groups.

  3. Internal Operations (OPS)

    • To improve the effectiveness of our websites, stores, merchandise assortment, and customer service;

    • To conduct research and analytics related to our operations; and

    • To perform other logistics and operation activities as needed.

  4. Fraud Prevention, Security and Compliance (SEC)

    • To protect our assets and prevent fraudulent transactions;

      • To validate credentials and authenticate customers when logging into your online profile or transacting in store;

      • To protect the security and integrity of our Services and our data; and

      • To assist law enforcement and respond to legal/regulatory inquiries.

The rest of this Notice refers to the collection and use codes above (FUL; ADV; OPS; SEC). This is so you can better understand why we collect and use different types of information.

Types Of Information We Collect

bluemercury collects certain information from you and about you. This may include:

  • Identifying Information (FUL, ADV, OPS, SEC): We collect this information when you create a profile, place an order, create a wish list or take advantage of other programs online or in store, or contact us through the "Live Chat" feature on our site. For example: name, address (billing and shipping), zip code, email address, telephone number(s), cellular phone number(s), credit card number(s), birth date and security question answers.

  • Payment Information (FUL, ADV, OPS, SEC): We collect this information when you make in-store or online purchases. For example, your credit card number and billing address.

  • Information You Post (ADV, OPS): We collect this information when you post in a public space on our site. For example, our ratings & reviews feature.

  • Event Information (ADV, OPS) We collect this information when you sign-up for our events. For example, contact information and mailing address.

  • Demographic Information (ADV, OPS): We collect this information when you participate in a contest, sweepstakes, promotion, or survey. For example, your age, gender and zip code.

  • Device Information (FUL, ADV, OPS, SEC): We collect this information when you visit our websites. For example, the type of device you use to access our platforms, your device identification number, IP address or mobile operating system.

  • Commercial Information (FUL, ADV, OPS, SEC): We collect this information when you make a purchase or create a wish list. For example, details about the products or services purchased, obtained or considered, as well as other purchasing or consuming histories or tendencies.

  • Internet or other Network Activity Information (FUL, ADV, OPS, SEC): We collect this information when you visit our website, shop in our stores, or interact with our wireless services and other technologies. This information is either automatically collected or is customer-initiated. For example, your browsing history, search history and other information regarding your interactions with our platforms or advertisements. For more information, see Our Use Of Information Technologies section below.

  • Other Information (FUL, ADV, OPS, SEC): If you use our website, we may collect information about the browser you are using. We may look at what site you came from, or what site you visit when you leave us. When you call our customer service team, we record calls for quality assurance and operational optimization purposes.)

How We Collect Information

  1. Information You Provide to Us (FUL, ADV, OPS, SEC)
    • We collect a variety of information when you create a profile, place an order, create a wish list, or take advantage of other programs online or in-store. Information we may collect includes: your name, address (billing and shipping), zip code, email addresses, telephone number(s), credit card number(s), and date of birth. To manage your preferences regarding the information you provide, go to the Managing Your Preferences section below.
  2. Information We Collect Through Data Collection Technologies (FUL, ADV, OPS, SEC)
    • We collect information through several channels. For example, we may collect your personal Information when you visit our websites, shop in our stores or interact with our wireless services or other technologies. This information is either automatically collected or is customer-initiated. For more details, see Our Use Of Information Technologies section below.
  3. Information From Other Sources (FUL, ADV, OPS, SEC)
    • We may receive your updated shipping information from a third-party provider.
    • We may collect or use information made available to us through third-party platforms, online databases and directories, or other means. We specify that data sourced from these third parties must be legitimately obtained. Note that this information may be governed by the privacy statement of the third party.
    • We participate in consortiums to share information or match customer data. When shared, this information is de-identified or anonymized.
    • We may receive various types of information, including identification information, contact information and transactional information from our service providers, vendors and Family of Businesses entities.

How We Share Your Information

We may share your information in the following ways:

  • Internally. We may share your information within the bluemercury Family of Businesses.
  • On our Platforms. For example, we may display information you post on our ratings & reviews feature. We may also display information you choose to share on your wish list.
  • With Our Service Providers. We may share your information with third parties who facilitate our operations and perform services on our behalf. For example, this may include advertising and marketing vendors or shipping and fulfillment service providers among others.
  • With Our Business Partners. For example, this may include third parties that provide products and services related to our business that enhance our offering portfolio to help us serve you better. These may include manufacturers and retailers of bluemercury merchandise and product lines.
  • With Third Parties for Marketing Purposes. This may include third parties whose products or services we believe you may be interested. These third parties may also share your information with others. These third parties may use your information for their own marketing purposes or the marketing purposes of others. This may include the delivery of internet-based advertising.
  • With Any Successors to All or Part of Our Business. For example, if bluemercury merges with, acquires or is acquired by another business entity. This may include an asset sale, corporate reorganization or other change of control. Note that if bluemercury or any of its subsidiaries is sold to or otherwise acquired by a third party, all bluemercury data assets will become the property of the acquiring party. Such a party will be subject to any consent(s), opt-outs or other customer conditions on data. A change in data ownership may or may not include a notice on the primary online sites of bluemercury or the affected subsidiary sites.
  • To Comply with the Law or to Protect Ourselves. For example, this could include responding to a court order or subpoena. It could also include sharing information if a government agency or investigatory body requests. We may share information when we are investigating a potential fraud. This could include fraud we think has occurred during a sweepstakes or promotion. We may also share information if you are the winner of a sweepstakes or other contest with anyone who requests a winner's list.

Our Use of Information Technologies

The following section describes various types of technologies we use when you interact with us online, shop in our stores, or use our wireless services, and your choices regarding those technologies:

Cookies, Pixel Tags, and Flash Cookies (FUL, ADV, OPS, SEC)

On our websites and other digital platforms, we use Cookies, Pixel Tags, and more limitedly, Flash Cookies. This section briefly describes each:

A Cookie is a small piece of computer code sent by a website and stored on the hard disk of your computer. A pixel tag (also known as a tracking pixel, web beacon, or clear GIF) is an embedded image on a website that may register a user's website activity. A Flash Cookie (also known as a Local Shared Object) is a data file stored on your computer by the websites that you visit "(click here for more details). Flash Cookies provide similar functionality as Cookies, but are based on different technology, provide richer data collections, and are persistent; they do not go away when you exit your browser and generally cannot be deleted through your browser option tools.

At Bluemercury, we use two kinds of Cookies: session cookies and persistent cookies. Session cookies exist only for as long as your browser remains open. We use session cookies, for example, to manage items added to your shopping bag. Persistent cookies last from visit to visit; they do not go away when you exit your browser. We use persistent cookies to enable an easier log-in process, give you a more personalized shopping experience, or help you navigate our website more efficiently. For example, we use persistent cookies to show you items you have previously browsed. From time to time, we may use Flash Cookie(s) on our website(s), for example, to enable or control richer Flash-based content.

For options to manage your Cookie Preferences, click here. If you block cookies from bluemercury.com, you will not be able to make purchases on our websites.

Website Optimization Services (ADV, OPS)

Bluemercury shares data with Google Analytics tools to understand and optimize website performance and enhance site usability for our customers. Google Analytics runs in the background of our sites analyzing site usage information. Google Analytics is required to maintain data securely and confidentially. Credit card or password data is not collected through Google Analytics.

Please click here to download the Google Analytics opt-out browser add-on. To learn more about Google Analytics Privacy click here.

Interest-Based or Online Behavioral Advertising (OBA) (ADV, OPS)

Bluemercury uses third-party advertising companies to serve interest-based advertisements. These companies compile information from various online sources (including mobile-enabled browsers and applications) to match user profiles with ads we believe will be most relevant, interesting and timely based on that user profile.

For additional information on interest-based advertising and options for managing preferences including oppt-outs, click here.

Do Not Track (DNT) (ADV, OPS)

Bluemercury does not currently recognize and process Do Not Track signals from different web browsers. Customers may manage their preferences for tracking across sites in the Interest-Based Advertising section above. For more information on Do Not Track please visit www.allaboutdnt.org.

Beacons (FUL, ADV, OPS, SEC)

Beacons are small appliances that we use to enhance and make the Bluemercury in-store experience more interactive. Beacons broadcast a Bluetooth signal that can be received by Bluetooth-enabled devices, such as a mobile phone, when those devices are within proximity of a beacon. Beacons do not collect or pull in personal data; they only push out radio signal pulses to map nearby Bluetooth-enabled devices, much in the same way radar works. In-app permissions, such as permission to access location and accept Push Notifications (sometimes shown as ‘PNS’ on your devices), must be enabled for a Beacon to interact with your specific Bluetooth-enabled device. Interactions with and notifications delivered to your device may include customer service information, in-store directions, offers and advertisements from applications and advertisers.

Beacon Preferences are managed through your device (Bluetooth, Location, and PNS settings).

  • Beacon Preferences are managed through your device (Bluetooth, Location, and PNS settings).
  • If you have any additional questions, please call our Customer Service Department at 1-800-355-6000.
  1. Data Sharing Preferences

    If you prefer that we not share your information with third parties for marketing purposes, you can contact us:

    • By mail at:

      Bluemercury Customer Service
      ATTN: Privacy Office
      1010 Wisconsin Avenue NW, Suite 700
      Washington, DC 20007
    • By phone at at 1-800-355-6000.

    If you choose to write to us, please include your name, address, and phone number and state "NO THIRD PARTY SHARING" in your request.

  2. Email Communications

    Promotional or Marketing Emails: To opt-out of receiving promotional or marketing emails from bluemercury at a specific email address, you may:

    • Use the unsubscribe link in the footer of any email sent by bluemercury.com.
    • Unsubscribe by signing into your account on bluemercury.com, clicking on my profile and indicating your opt-out preference.
    • Or contact us by mail at:

      Bluemercury Customer Service
      ATTN: Privacy Office
      1010 Wisconsin Avenue NW, Suite 700
      Washington, DC 20007

    Note: It may take up to 10 business days to process your request.

    Customer Survey Emails: We may separately send surveys, via email, to our customers in order to collect opinions and feedback about their shopping experiences. To opt-out of receiving survey emails from bluemercury, you may use the unsubscribe link at the bottom of any survey emails.

    Specialized Email Programs: You may have signed up for one of our specialized email programs (e.g. Blue Rewards). To opt-out of receiving emails from one of those specialized programs, you may use the unsubscribe link at the bottom of any of these emails.

    Note: Operational emails (e.g. shipping confirmation or product recall information) do not provide an opt-out option.

  3. Direct Mail or Telemarketing

    • Direct Mail or Telemarketing: To opt-out of receiving direct mail or telemarketing calls, you may contact us:

      • By phone at at 1-800-355-6000.

      • By mail at:

        Bluemercury Customer Service
        ATTN: Privacy Office
        1010 Wisconsin Avenue NW, Suite 700
        Washington, DC 20007
      • If you choose to write to us, please include your name, address, and phone number and state one of the following:
        "NO MAIL OFFERS" (if you don't want to receive offers by mail)
        "NO PHONE OFFERS" (if you don't want to receive offers by phone); or
        "NO PHONE OR MAIL OFFERS" (if you don't want to receive either)

    Note on Opting-Out of Direct Mail: Because direct mailings are often prepared well in advance (12-16 weeks, in some cases) you may, for a period of time, continue to receive some physical mail after you send us your request.

  4. Technology-Enabled Collection & Use Preferences

    Mobile Marketing:

    • To opt-out of bluemercury Marketing Messages (for example, "bluemercury Promo Alerts") mobile marketing for a specific mobile number, you may reply "STOP on your mobile phone/wireless device. You will receive a confirmation text that you have been opted-out. For customers with a bluemercury online account, you may also opt-out via your profile.

    Note on Opting-Out of Mobile Marketing: If you opt-out of mobile marketing using any means other than replying "STOP", please allow 3-5 business days after contacting us to process your request. We do not share your mobile number with any third parties for marketing purposes.

Managing Your Preferences

This section details, in one place, how you may express preferences including electing to opt-out of some data collections or uses.

Access to Accounts, Online Profiles, and Orders

If you are a registered user of bluemercury.com, you can update your information in My Account.

Sign into your account and then click on your order number. Once your order has shipped, you will see a link to at the top in green. Click this link to see the latest order status.

If you have any additional questions, please call our Customer Service department at 1-800-355-6000.

Data Sharing Preferences

If you prefer that we not share your information with third parties for marketing purposes, you can contact us:

      • By Email at: privacy@bluemercury.com

      • If you choose to email us, please include your name, address, phone number, and state "NO THIRD-PARTY SHARING" in your request.

      • By phone at: 1-800-355-6000

Email Communications

      • Promotional or Marketing Emails: To opt-out of receiving promotional or marketing e-mails from Bluemercury at a specific email address, you may:

        • Use the unsubscribe link in the footer of any e-mail sent by bluemercury.com.

        • Unsubscribe by signing into your account on bluemercury.com, clicking on my profile and indicating your opt-out preference.

        • Or contact us by email at: privacy@bluemercury.com

Note: It may take up to 10 business days to process your request.

      • Customer Survey Emails: We may separately send surveys, via e-mail, to our customers in order to collect opinions and feedback about their shopping experiences. To opt-out of receiving survey emails from Bluemercury, you may use the unsubscribe link at the bottom of any survey emails.

      • Specialized Email Programs. You may have signed up for one of our specialized email programs. To opt-out of receiving emails from one of those specialized programs, you may use the unsubscribe link at the bottom of any of these emails.

Note: Operational emails (e.g. shipping confirmation or product recall information) do not provide an opt-out option.

Direct Mail or Telemarketing

      • Direct Mail or Telemarketing: To opt-out of receiving direct mail or telemarketing calls, you may contact us:

      • If you choose to email us, please include your name, address, phone number, and state one of the following:

        • "NO MAIL OFFERS" (if you don't want to receive offers by mail)

        • "NO PHONE OFFERS" (if you don't want to receive offers by phone); or

        • "NO PHONE OR MAIL OFFERS" (if you don't want to receive either)

Note on Opting-Out of Direct Mail: Because direct mailings are often prepared well in advance (12-16 weeks, in some cases) you may, for a period of time, continue to receive some physical mail after you send us your request.

Website & Online Services Preferences

      • Cookies & Flash Cookies: Managing cookie preferences differs from browser to browser so please refer to your browser for further information. If you would like to disable cookies and web beacons, please use the help function in your web browser to restrict cookies from our website(s). If you block cookies from bluemercury.com, you will not be able to make purchases on our website. To manage the Flash Cookie settings and preferences for your computer, mobile phone or wireless device please click here and you will be directed to the Settings Manager on Adobe's website. You may also be able to manage Flash Cookies from your browser, depending on the version of your browser.

      • Website Optimization Services: Please click here to download the Google Analytics opt-out browser add-on. To learn more about Google Analytics Privacy click here.

      • Interest-Based Adverting: If you would like to opt-out of interest-based advertising, please click here. Please note that you will be opted out of all interest-based advertising from all business members of the Network Advertising Initiative for that specific browser on that specific device. If you opt-out, you may continue to see or receive online advertising from Bluemercury; however, these ads may not be as relevant to you.

Note: To opt-out of interest-based advertising in mobile applications, you can turn off mobile device ad tracking or reset the advertising identifier in your device settings.

Technology-Enabled Collection & Use Preferences

In-Store Wi-Fi Services: If you do not wish for us to use your Wi-Fi analytic data in a de-identified manner, please turn off your phone or refrain from using our Wi-Fi Services. For more information, visit: www.smart-places.org

Ownership of Customer Data

If bluemercury, its parent company or any of its subsidiaries is sold to or otherwise acquired by a third party, all bluemercury data assets will become the property of the acquiring party. Such a party will be subject to any consent(s), opt-outs or other customer conditions on data. A change in data ownership may or may not include a notice on the primary online sites of bluemercury or the affected subsidiary sites.

California Residents

California Shine the Light Law: If you reside in California, you have the right to ask us one time each year if we have shared Personal Information with third parties for their direct marketing purposes. To make a request please submit an inquiry to the following address: bluemercury’s Customer Service, Attn: Privacy Office,1010 Wisconsin Ave., NW, Suite 700, Washington, D.C. 20007. In your request, please specify that you want a "Your bluemercury California Shine the Light Notice." Please allow 30 days for a response.

If you are a minor under 18 and have a profile on bluemercury.com, you may ask us to remove reviews or other content that you posted on the site by writing to privacy@bluemercury.com. We will begin to process your request within 30 days. Please note that processing your request does not ensure complete or comprehensive removal of the content that you posted.

California Consumer Privacy Act (CCPA) of 2018. Effective January 1, 2020, if you reside in California then you have the following rights:

  1. You have the right to opt-out of Macy's sale of your Personal Information.
  2. You have the right to request the deletion of your Personal Information.
  3. You have the right to request us to disclose to you the following, no more than twice in a 12-month period:
    • Categories of Personal Information we collected about you during the preceding 12 months.
    • Categories of sources from which we collected the Personal Information during the preceding 12 months.
    • Business or commercial purpose(s) for collecting or selling your Personal Information during the preceding 12 months.
    • Categories of third parties with whom we share the Personal Information during the preceding 12 months.
    • Specific pieces of Personal Information we collected about you during the preceding 12 months.
    • Categories of Personal Information we have sold and categories of third parties to whom the information was sold to during the preceding 12 months.
    • Categories of Personal Information we disclosed about you for a business purpose during the preceding 12 months.

We will not discriminate against you because you exercised your rights under this section of our Notice.


For purposes of exercising your rights above, please note the following regarding how we collect and use your Personal Information as described in this Notice:

  • We collect the following categories of Personal Information: Identifiers; payment information; commercial information; internet of other electronic network activity information; geolocation data; audio, electronic or visual information.
  • We disclose the following categories of Personal Information for a business purpose: Identifiers; payment information; commercial information; device information and demographic information.
  • We sell the following categories of Personal Information: Identifiers; payment information; event information; demographic information; device information; location information; commercial information; internet or other network activity information.

Households. bluemercury does not hold Personal Information at the household level as defined by the CCPA. If you would like to submit a request for multiple people in the same household, please submit an individual request for each person.

Authorized Agents. If you are registered as an Authorized Agent by the California Secretary of State and would like to enter a request on behalf of a California resident, please submit the request via the bluemercury Privacy Portal. Upon submission, you will be required to upload documentation showing proof of written permission from the consumer authorizing you to submit a request on their behalf. You will also be required to upload proof that you are an Authorized Agent registered with the California Secretary of State. We reserve the right to require consumers to confirm their request and/or identity.

Loyalty/Financial Increntives

bluemercury offers, BlueRewards, a customer loyalty program with three tiers. Silver members are those who spend between $0 and $299 annually, Sapphire members spend between $300 and $999 annually and Platinum members spend more than $1,000 annually. To participate, you must provide an email, first name, last name and provide a password or sign-in to your bluemercury.com account. The purpose of the BlueRewards loyalty program is to encourage repeat business with bluemercury and enhance your shopping experience.

The benefits provided to customers (or realized by Bluemercury) vary by customer depending upon the purchases made. Bluemercury also incurs a variety of expenses related to loyalty benefits. The benefits are reasonably related to the value of the data you provide.

We will not discriminate against you for exercising your rights under CCPA. BlueRewards members also remain free to opt-out of email, phone, and text marketing at any time.

Do Not Sell My Personal Information Requests

You may submit your request through the following methods:

Upon submission of the request, you will be asked to provide your first name, last name, and email address. You will receive a verification email which will ask you to provide some additional information, such as address, state, zip code, phone number, and possibly information about your shopping history with us. We will use the information provided to match the identifying information we have to verify your identity before processing the request.

Safeguarding Information

bluemercury has put in place various procedural, technical, and administrative measures to safeguard the information we collect and use. We designed our technology-enabled services to accept orders only from Web and mobile browsers that permit communication through a Secure Socket Layer (SSL). SSL is an encryption standard that provides a layer of security while information is being transmitted over the Internet.

As a matter of policy, we do not disclose details regarding our security measures as this could be beneficial information to criminals and other bad actors.

Be advised, no security safeguards or standards are guaranteed to provide 100% security. You should always use appropriate self-protection measures and practice safe browsing on all websites. For more information on how you can securely shop with us, the National Cybersecurity Alliance also provides comprehensive information tostay safe online.

Additional Disclosures

  1. Information About Children Under 13

    • The Children's Online Privacy Protection Act imposes requirements on Web sites that collect personal information about children under 13 years old (for example - name, address, email address, social security number, etc.). Our current policy is not to collect any personal information on any person under 13 years old online. For this reason, our sweepstakes and other promotions conducted online are restricted to entrants who are at least 13 years old.
    • If this policy changes, we will revise this portion of our Notice of Privacy Practices and will comply with the requirements of the Children's Online Privacy Protection Act, which includes providing notice and choice to each child's parent or guardian before collecting any Personal Information.
  2. Opt-In Consent for Minors

    • bluemercury’s services are offered to the customers who are of the age 16 years and above. No programs, services or offerings are intended for children under the age of 16.

bluemercury statement on cookies

This Cookie Statement is effective as of July 2021

This Cookie Statement applies to websites and mobile-enabled web (collectively "online services") owned and operated by bluemercury. By continuing to use our online services you agree to the use of our cookies.

  • We use cookies, web beacons, pixels, and other tracking technologies to deliver, monitor and improve our websites, mobile enabled web and display content. This Cookie Statement describes the information we collect through cookies and other tracking technologies. Approved third parties may also place cookies on your web or mobile browser when you use our online services. You may find additional information regarding our use of your Personal Information in our Why We Collect & Use Information.

What Are Cookies?

  • A cookie is a small piece of computer code sent by a website and stored on the hard disk of your computer. A pixel tag (also known as a tracking pixel, web beacon, or clear GIF) is an embedded image on a website that may register a user's website activity. A Flash Cookie (also known as a Local Shared Object) is a data file stored on your computer by the websites that you visit (Click Here for more details). Flash Cookies provide similar functionality as cookies, but are based on different technology, provide richer data collections, and are persistent; they do not go away when you exit your browser and generally cannot be deleted through your browser option tools.
  • Our online services use two types of cookies: session cookies and persistent cookies. Session cookies only exist while your browser is open. We use session cookies for website functionality, such as managing items added to your shopping cart. Persistent cookies are not removed when you exit your web browser. We use persistent cookies to enable an easier log-in process, provide you with a more personalized shopping experience, and help you navigate our website more efficiently. We also use persistent cookies to show you the items you have previously browsed. We may use Flash Cookies on our online services to enable or control flash-based content.

How & Why We Use Cookies

  • We use cookies to improve our services and provide you with the best possible experience. We may use cookies in order to identify you; provide relevant, interest-based advertising; remember your preferences; secure your access; know when content has been shown to you; provide aggregated auditing, research, and reporting for advertisers; understand and improve our online services; and detect and defend against fraud and other risks. When we send you an email, we may use cookies to understand if you have accessed the information provided in the email. We may combine information collected through the cookies with your Personal Information in order to provide you a personalized experience including advertising about products and services you may find of interest. The information we collect from cookies also may allow us to identify you across devices, such as smartphones, tablets, computers or related browsers.
  • We may allow certain approved third parties to place their cookies on our websites or within our advertisements. Your web browser may request advertisements directly from third party advertising network servers which do not have a business relationship with us. These advertisements may place cookies that can view, edit, or set third party cookies, just as if you had requested a web page from the third-party site. We are not responsible for these practices, including the use of cookies, employed by third party websites, mobile enabled web or online services linked to or from bluemercury or for the content contained therein.
  • Third-party websites, mobile enabled web, and online services accessible on the Internet are outside the control or limits of this Cookie Statement.

How To Manage Your Cookie Preferences

To optimize your online experience, we use different types of cookies. We categorize these cookies into the following types:

  • Marketing cookies
  • Operational cookies
  • Essential cookies
  • Third party cookies

Managing cookie preferences differs from browser to browser so please refer to your browser for further information. If you would like to disable cookies and web beacons, please use the help function in your web browser to restrict cookies from our website(s).

To manage the Flash Cookie settings and preferences for your computer, mobile phone or wireless device, please Click Here and you will be directed to the Settings Manager on Adobe's website. You may also be able to manage Flash Cookies from your browser, depending on the version of your browser.

Note: If you block cookies from bluemercury.com, m61labs.com or luneandastor.com you will not be able to make purchases on our websites.

Website Optimization Services

  • If you would like to opt-out of Google Analytics on a per browser basis, please Click Here to download the Google Analytics opt-out browser add-on. For more information on Google Analytics, Click Here.
  • Interest-Based Adverting: If you would like to opt-out of interest-based advertising, please Click Here. Please note that you will be opted out of all interest-based advertising from all business members of the Network Advertising Initiative for that specific browser on that specific device. If you opt-out, you may continue to see or receive online advertising from bluemercury; however, these ads may not be as relevant to you.

Social Network & New Tech Advertising

You can manage your preferences for many of these advertising programs through the links provided below:

Note: If you block cookies from bluemercury.com, m61labs.com or luneandastor.com, you will not be able to make purchases on our websites.

We will store your cookie preferences until you clear your browsing cache. You can change your preferences at any time. Remember that disabling some types of cookies may impact your experience on our website and other online services that we offer.