What to Look for in Self-Tanning Products

Choosing the right self-tanner can help you achieve a natural-looking, sun-kissed glow without the harmful effects of UV exposure.

1. Formula Type

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Self-tanners come in a variety of formats, including mousses, lotions, sprays, and drops. Consider your skin type and application preference—lotions are often hydrating for dry skin, while mousses and sprays can be quick-drying and ideal for those seeking fast results.

2. Desired Shade

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Look for products that offer a range of shades or gradual build-up options. Fair skin tones may benefit from lighter formulas, while medium to dark skin tones might prefer deeper hues for a more noticeable tan.

3. Ingredients

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Check for nourishing ingredients like aloe vera, hyaluronic acid, or vitamin E to keep your skin hydrated. If you have sensitive skin, opt for self-tanners free from parabens, sulfates, and artificial fragrances.

4. Longevity and Fade

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Consider how long the tan lasts and how evenly it fades. Some formulas offer longer-lasting color but may require exfoliation before reapplication to prevent patchiness or uneven fading.

  1. 1
    Gradual Tan Classic Daily Firming Lotion
    718 REVIEWS
    A sustainably-made daily firming lotion with gradual tanning technology that adds a light-to-medium sun-kissed glow. 
  2. 2
    The Face Illuminating Self Tan Drops
    124 REVIEWS
    BestSeller
    Transform your favorite moisturizer into a custom self-tanner with these hydrating, nutrient-rich drops.
  3. 3
    The Body Illuminating Self Tan Drops
    105 REVIEWS
    BestSeller
    Transform your favorite moisturizer, body oil, or lotion into a custom self-tanner with these innovative drops. 
  4. 4
    The Gradual Illuminating Tanning Lotion
    101 REVIEWS
    Body moisturizer with a glow! Get a natural-looking tan with this nourishing tanning lotion designed to melt into your skin.
  5. 5
    Hydraboost Gradual Tan Serum
    30 REVIEWS
    BestSeller Exclusive
    Hydrating gradual tan serum with peptides, vitamin B5, hyaluronic acid and aloe.
  6. 6
    Self Tanning Hydrating Facial Skin Care
    19 REVIEWS
    Create a natural, uniform tan for the face.
  7. 7
    The Butter

    Tan-Luxe

    7 REVIEWS
    Multi-tasking, 4-in-1 skin treatment that replenishes, hydrates, perfects, and illuminates, all while creating a gradual tan.

What to Look for in Self-Tanning Products

Choosing the right self-tanner can help you achieve a natural-looking, sun-kissed glow without the harmful effects of UV exposure.

1. Formula Type

Citrus catapult arrow

Self-tanners come in a variety of formats, including mousses, lotions, sprays, and drops. Consider your skin type and application preference—lotions are often hydrating for dry skin, while mousses and sprays can be quick-drying and ideal for those seeking fast results.

2. Desired Shade

Citrus catapult arrow

Look for products that offer a range of shades or gradual build-up options. Fair skin tones may benefit from lighter formulas, while medium to dark skin tones might prefer deeper hues for a more noticeable tan.

3. Ingredients

Citrus catapult arrow

Check for nourishing ingredients like aloe vera, hyaluronic acid, or vitamin E to keep your skin hydrated. If you have sensitive skin, opt for self-tanners free from parabens, sulfates, and artificial fragrances.

4. Longevity and Fade

Citrus catapult arrow

Consider how long the tan lasts and how evenly it fades. Some formulas offer longer-lasting color but may require exfoliation before reapplication to prevent patchiness or uneven fading.