The Curl Guide

The Curl Guide

How to Style Your Perfect Curl

From straight hair to tightly wound kinks and coils, help your hair reach it's full curl potential with products and tools tailored to your specific hair type.

Closeup of straight hair Icon for straight hair

Type 1: Straight Hair

From pin-straight to a slight bend

How-To: Curl Straight Hair

  1. Wash hair then spritz with a styling spray to protect against heat damage
  2. Roughly blow dry hair, flipping head upside down to boost volume
  3. Spritz on a salt spray to add volume and texture
  4. Split hair into sections and begin to curl hair away from face with curling iron
  5. After cooled, break up your curls with your fingers and spritz with hairspray to set your style
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Closeup of wavy hair Icon for wavy hair

Type 2: Wavy Hair

S-shaped, ranging from very loose to tighter waves

How-To: Maximize Your Waves

  1. After washing hair, spritz on a heat-protecting mist
  2. Section hair into two parts, top and bottom
  3. Starting with the bottom, create 1.5” sections and apply foam spray
  4. Blow dry each section with a round brush to create big loose curls, rolling hair under for volume
  5. Repeat with top section
  6. Taking hair in 3'' inch sections, place roller at base of the head, wind hair around the roller to the end of hair and clip in place
  7. Repeat until all hair is in curlers then let cool for 10-20 minutes
  8. Squeeze a dime-sized amount of anti-frizz cream into your hands and use to smooth flyways for a polished look.
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Closeup of curly hair Icon for curly hair

Type 3: Curly Hair

from loose ringlets to tight spirals

How-To: Perfect Your Curls

  1. Wash hair then work a curl primer and defining cream through hair with fingers or wide tooth comb
  2. Flip hair upside down, shake head and use hands to work product through hair for even application
  3. Blot hair dry with microfiber towel or t-shirt to keep curls together
  4. Blow dry with diffuser to keep curls intact
  5. Finish with anti humidity spray to prevent frizz
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Closeup of Coily hair Icon for xxx hair

Type 4: Coily Hair

Densely packed, volumous and springy spirals

How-To: Style Coily Hair

  1. Wash hair and blot dry with a microfiber towel
  2. Apply leave-in conditioner and start to detangle with your fingers
  3. Apply curl defining cream to hydrate and soften curls
  4. Separate hair into four sections
  5. Add curl gelee to one section at a time, breaking apart individual curls and pulling down each curl strand to coat with product for definition
  6. Diffuse hair, pushing from end of strands towards root, holding for 10-15 seconds at the head
  7. Scrunch up bunches of curls at a time and hold close to the head to lift and add volume
  8. Lightly pull on hair at the roots stretching upwards to add volume and create separation
  9. Apply nourishing oil to dry ends for ultimate hydration
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