Living Proof

Color Care Shampoo

Living Proof

Color Care Shampoo

$29
Gently cleanses hair, reduces damage from wet combing with enhanced slip, provides protection against hard water minerals that degrade hair color, helps hair stay cleaner longer. See More
$29
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Living Proof

Color Care Shampoo

$29
Product Details
This sulfate- and silicone-free shampoo gently cleanses, nourishes, and protects against color-fading causes such as UV rays, hard water, and damage.
This sulfate- and silicone-free shampoo gently cleanses, nourishes, and protects against color-fading causes such as UV rays, hard water, and damage.
Key Features / Benefits
Gently cleanses hair, reduces damage from wet combing with enhanced slip, provides protection against hard water minerals that degrade hair color, helps hair stay cleaner longer.
UPC
815305022615
Ingredients
Color Optimized Surfectant Blend: sulfate-free, limits stripping of the hydrophobic layer of your hair. Slip Modifiers: helps reduce the damaging effects of wet combing. Healthy Hair Molecule (OFPMA): helps hair stay cleaner, longer. Film Formers & Conditioning Ester: enhances and replenishes the protective hydrophobic layer. UV Filter: substantive to your hair, limits wash-off after rinsing to protect against UV rays that damage your hair and fade color. Chelating agent: binds to hard water minerals, targeting copper and iron which are known to degrade your color.
Color Optimized Surfectant Blend: sulfate-free, limits stripping of the hydrophobic layer of your hair. Slip Modifiers: helps reduce the damaging effects of wet combing. Healthy Hair Molecule (OFPMA): helps hair stay cleaner, longer. Film Formers & Conditioning Ester: enhances and replenishes the protective hydrophobic layer. UV Filter: substantive to your hair, limits wash-off after rinsing to protect against UV rays that damage your hair and fade color. Chelating agent: binds to hard water minerals, targeting copper and iron which are known to degrade your color.
How to Use
Apply to wet hair. Lather. Rinse. Follow with Color Care Conditioner.

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About the Brand

Born in the heart of biotech, in Cambridge, MA, Living Proof was founded by world-class biotech scientists and beauty experts with one simple ambition challenge conventional wisdom to solve your toughest beauty problems. Using technology originating from MIT, we invent and patent new molecules that have never been used in beauty before. With over 45 awards to date, our company continues to develop innovative solutions that change the way our hair behaves, revolutionizing the world of beauty.