-is touchable, flake-free finish
-protects against humidity
-doesn't deflate or dampen styles
-has firm hold
-provides heat protection up to 450°F/230°C
Born in the heart of biotech, in Cambridge, MA, Living Proof was founded by world-class biotech scientists and beauty experts with one simple ambition challenge conventional wisdom to solve your toughest beauty problems. Using technology originating from MIT, we invent and patent new molecules that have never been used in beauty before. With over 45 awards to date, our company continues to develop innovative solutions that change the way our hair behaves, revolutionizing the world of beauty.