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Virtue

Celebrate Hair Repair: Smooth Pro Size Duo

    $143
    $143
    Turn frizz-prone hair into silky strands on their best behavior.
    Size: 17 oz

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    Formulated with first-of-its-kind Alpha Keratin 60ku protein, this shampoo and conditioner duo act as a powerful in-shower daily smoothing treatment for hair. They repave rough cuticles and reduce friction between each strand, tackling frizz at the source for hair care that goes light years beyond basic cleansing.

    Key Benefits

    • A luxurious lathering shampoo with a soft and smooth finish. 
    • A moisture-rich conditioner that adds slip and hydration as you rinse. 
    • Ideal for: All hair types, especially those with frizz-prone, wavy, or curly hair. 
    • Safe for color-treated and chemically treated hair.

    Claims

    • 97% of women said their hair looked smoother.* 
    • 97% of women said their hair looked healthier.* 
    • 80% of women felt their hair looked smoother and more hydrated.** 
    • *Consumer Perception Study of 51 women who used Smooth Shampoo and Conditioner and Un-Frizz Cream for 1 week (7 uses). 
    • **Consumer Perception Study of 45 women who used Smooth Shampoo and Conditioner for 2 weeks (10 uses).

    UPC

    817023027385

    Benefits color safe; smoothing; hydrating; gloss and shine; strengthening; oil control
    Concerns damage and split ends; dullness; frizz; breakage; tangles
    Formulation liquid
    Ingredient Preference vitamin c; gluten free; paraben free; phthalates free; sulfate free; safe for kids; antioxidants

    • Phospholipids: Molecules derived from natural soybeans that help fight frizz and protect against humidity. 
    • Gotu Kola: A multitasking Indian herb that promotes strength, smoothness, and luster. 
    • Pink Pomelo (Conditioner): A nutrient-rich citrus fruit full of vitamin A, C, B1, and zinc to give hair a shot of vitality.

    Full Ingredients List

    Smooth Shampoo:&Nbsp;

    • Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide Mipa, Keratin, Panthenol, Tocopherol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Extract, Sodium Dilauramidoglutamide Lysine, Palmitamidopropyltrimonium Chloride, Coconut Acid, Peg-200 Hydrogenated Glyceryl Palmate, Ethylhexylglycerin, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, Peg-7 Glyceryl Cocoate, Zinc Laurate, Polyquaternium-7, Sodium Methyl Isethionate, Parfum (Fragrance), Propylene Glycol, Sodium Laurate, Sodium Isethionate, Xanthan Gum, Phenoxyethanol, Chlorphenesin, Isopropanolamine, Sodium Benzoate, Citric Acid, Disodium Edta, Sodium Chloride, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide, Limonene, Linalool, Benzyl Salicylate.&Nbsp;
    Smooth Conditioner:&Nbsp;
    • Aqua (Water, Eau), Cetearyl Alcohol, Dimethicone, Stearamidopropyl Dimethylamine, Behentrimonium Chloride, Cetyl Alcohol, Glyceryl Stearate, Peg-100 Stearate, Peg-8 Dimethicone, Isododecane, Ethylhexylglycerin, Cetyl Esters, Parfum (Fragrance), Keratin, Panthenol, Quercus Petraea Fruit Extract, Biotin, Hydrogenated Ethylhexyl Olivate, Oryza Sativa (Rice) Bran Extract, Hydrogenated Olive Oil Unsaponifiables, Glycerin, Cyperus Esculentus Root Oil, Zea Mays (Corn) Starch, Helianthus Annuus (Sunflower) Seed Oil, Serenoa Serrulata Fruit Extract, Madecassoside, Amaranthus Caudatus Seed Extract, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Hydrolyzed Adansonia Digitata Seed Extract, Asiaticoside, Citrus Paradisi (Grapefruit) Fruit Extract, Cynara Scolymus (Artichoke) Leaf Extract, Jojoba Esters, Hydrolyzed Lupine Protein, Hydrolyzed Quinoa, Hydrolyzed Pea Protein Pg-Propyl Silanetriol, Caprylyl Glycol, Propanediol, Polysorbate 60, Hydroxyethylcellulose, Dimethiconol, Polysorbate 20, Polysilicone-15, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Dilauramidoglutamide Lysine, Methoxy Peg/ Ppg-7/3 Aminopropyl Dimethicone, Cystine Bis-Pg-Propyl Silanetriol, Alcohol, Butylene Glycol, Phenoxyethanol, Isopropyl Alcohol, Benzyl Alcohol, Benzoic Acid, Sorbic Acid, Disodium Edta, Bht, Citric Acid, Sodium Nitrate, Glyoxal, Sodium Chloride, Chlorphenesin, Gluconolactone, Sodium Benzoate, Potassium Sorbate, Phenethyl Alcohol, Calcium Gluconate, Limonene, Linalool, Benzyl Salicylate, Citral, Hydroxycitronellal.

    • Work a quarter-size amount of shampoo into a lather between palms.
    • Apply to wet hair, massage into a rich lather, and rinse.
    • Follow with Smooth Conditioner, rinse thoroughly. 
    • As all Virtue Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, and working it into a rich lather before applying to hair.

    • Work a quarter-size amount of shampoo into a lather between palms.
    • Apply to wet hair, massage into a rich lather, and rinse.
    • Follow with Smooth Conditioner, rinse thoroughly. 
    • As all Virtue Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, and working it into a rich lather before applying to hair.

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    Virtue Un-Frizz Cream Size variant: 4 oz | 120 ml main image.
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    $44.00

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    Virtue Healing Oil Size variant: 1.7 fl oz | 50 ml main image.
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    About the Brand

    Virtue® is the first and only hair care with Alpha Keratin 60ku®, a human keratin that’s clinically proven to give you stronger, healthier hair in as few as five uses. It’s derived from ethically sourced human hair, which means it's so similar in structure to the keratin that makes up our hair, it’s able to bond to damaged sites and weave broken keratin strands back together naturally, making hair whole again. Virtue products are also vegan and free of gluten, parabens, sulfates, phthalates, and synthetic colors and dyes. Imagine what’s humanly possible with Virtue.

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