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VIRTUE

Curl-Defining Whip

$38
$38
Virtue® Curl-Defining Whip is a hydrating cream that delivers touchable hold, fights frizz, and amplifies curl formation.

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IDEAL FOR 

  • Curl types 1–3. 
  • Safe for color-treated and chemically treated hair.

Key Benefits

This hydrating, and silicone-free mousse amplifies curl formation by creating touchable curl memory and sheer definition. Paired with our healing protein, Alpha Keratin 60ku®, shea Butter nourishes and hydrates while Panthenol (Pro-Vitamin B5), Linseed extract, and Centella asiatica extract nourish and fortify hair. Best for soft waves to medium curl patterns (Levels 1–3).

Claims

Virtue® Curl is the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.

UPC

817023024162

  • Alpha Keratin 60ku
  • Shea Butter
  • Pro Vitamin B5
  • Linseed Extract
  • Centella Asiatica Extract

Full Ingredients List

Aqua (Water, Eau), Hydrofluorocarbon 152A, Cetearyl Alcohol, Pvp, Heptyl Undecylenate, Keratin, Panthenol, Tocopherol, Centella Asiatica Leaf Extract, Butyrospermum Parkii (Shea) Butter, Linum Usitatissimum (Linseed) Seed Extract, Helianthus Annuus (Sunflower) Seed Oil, Hydrolyzed Adansonia Digitata Seed Oil, Salvia Hispanica Seed Extract, Glycerin, Behentrimonium Methosulfate, Caprylyl Glycol, Cetyl Alcohol, Cocamidopropyl Betaine, Parfum (Fragrance), Ethylhexylglycerin, Cetrimonium Chloride, Dipentaerythrityl Hexa C5-9 Acid Esters, Butylene Glycol, Xylitol, Caprylic Acid, Quaternium-95, Citric Acid, Propanediol, Phenoxyethanol, Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate, Alpha-Isomethyl Ionone, Citral, Limonene, Linalool.

Shake well. Turn can upside down and dispense a golf ball sized amount of product into palm. Distribute evenly through damp hair scrunching from bottom up. Twist individual curls for a more defined look. Air dry or diffuse dry on low speed.

Shake well. Turn can upside down and dispense a golf ball sized amount of product into palm. Distribute evenly through damp hair scrunching from bottom up. Twist individual curls for a more defined look. Air dry or diffuse dry on low speed.

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About the Brand

Virtue® has cracked the code for healthy hair. With Alpha Keratin 60ku™, a patented, self-regulating human protein recognized by the hair as its own, Virtue’s technology targets and treats the underlying damage – the root cause of every major hair issue. So no matter what your hair “type,” you’ll get your best hair humanly possible. Virtue’s award-winning products have been recognized as the best in the industry by O: The Oprah Magazine, Allure, Cosmopolitan, and Refinery29, among many others.

Learn more about Virtue founder Melisse Shaban in this exclusive Q+A!

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