Product Details
Virtue® Curl-Defining Whip is a hydrating cream that delivers touchable hold, fights frizz, and amplifies curl formation. It provides lightweight definition for bouncy curls and waves without the crunchy, sticky after-feel. Alpha Keratin 60ku® not only repaves damaged cuticles and refills microscopic cracks in hair, it also protects against humidity, heat, and environmental damage. Alpha Keratin 60ku® repairs brittle hair that’s more prone to breakage, while nourishing ingredients like shea butter, Pro-Vitamin B5, Linseed extract, and Centella Asiatica Extract provide lightweight hydration to a broad range of curl patterns. Virtue® Curl is the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.
IDEAL FOR
IDEAL FOR
- Curl types 1–3.
- Safe for color-treated and chemically treated hair.
Key Features / Benefits
This hydrating, and silicone-free mousse amplifies curl formation by creating touchable curl memory and sheer definition. Paired with our healing protein, Alpha Keratin 60ku®, shea Butter nourishes and hydrates while Panthenol (Pro-Vitamin B5), Linseed extract, and Centella asiatica extract nourish and fortify hair. Best for soft waves to medium curl patterns (Levels 1–3).
Claims
Virtue® Curl is the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.
UPC
817023024162
Ingredients
- Alpha Keratin 60ku
- Shea Butter
- Pro Vitamin B5
- Linseed Extract
- Centella Asiatica Extract
How to Use
- Shake well.
- Turn can upside down and dispense a golf ball sized amount of product into palm.
- Distribute evenly through damp hair scrunching from bottom up.
- Twist individual curls for a more defined look.
- Air dry or diffuse dry on low speed.
Use it With
About the Brand
Virtue® has cracked the code for healthy hair. With Alpha Keratin 60ku™, a patented, self-regulating human protein recognized by the hair as its own, Virtue’s technology targets and treats the underlying damage – the root cause of every major hair issue. So no matter what your hair “type,” you’ll get your best hair humanly possible. Virtue’s award-winning products have been recognized as the best in the industry by O: The Oprah Magazine, Allure, Cosmopolitan, and Refinery29, among many others.