VIRTUE

Curl-Defining Whip

VIRTUE

Curl-Defining Whip

$36
Virtue® Curl-Defining Whip is a hydrating cream that delivers touchable hold, fights frizz, and amplifies curl formation. See More
Complimentary Gift
$36
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VIRTUE

Curl-Defining Whip

$36
Product Details
Virtue® Curl-Defining Whip is a hydrating cream that delivers touchable hold, fights frizz, and amplifies curl formation. It provides lightweight definition for bouncy curls and waves without the crunchy, sticky after-feel. Alpha Keratin 60ku® not only repaves damaged cuticles and refills microscopic cracks in hair, it also protects against humidity, heat, and environmental damage. Alpha Keratin 60ku® repairs brittle hair that’s more prone to breakage, while nourishing ingredients like shea butter, Pro-Vitamin B5, Linseed extract, and Centella Asiatica Extract provide lightweight hydration to a broad range of curl patterns. Virtue® Curl is the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.

IDEAL FOR 
  • Curl types 1–3. 
  • Safe for color-treated and chemically treated hair.
Virtue® Curl-Defining Whip is a hydrating cream that delivers touchable hold, fights frizz, and amplifies curl formation. It provides lightweight definition for bouncy curls and waves without the crunchy, sticky after-feel. Alpha Keratin 60ku® not only repaves damaged cuticles and refills microscopic cracks in hair, it also protects against humidity, heat, and environmental damage. Alpha Keratin 60ku® repairs brittle hair that’s more prone to breakage, while nourishing ingredients like shea butter, Pro-Vitamin B5, Linseed extract, and Centella Asiatica Extract provide lightweight hydration to a broad range of curl patterns. Virtue® Curl is the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.

IDEAL FOR 
  • Curl types 1–3. 
  • Safe for color-treated and chemically treated hair.
Key Features / Benefits
This hydrating, and silicone-free mousse amplifies curl formation by creating touchable curl memory and sheer definition. Paired with our healing protein, Alpha Keratin 60ku®, shea Butter nourishes and hydrates while Panthenol (Pro-Vitamin B5), Linseed extract, and Centella asiatica extract nourish and fortify hair. Best for soft waves to medium curl patterns (Levels 1–3).
Claims
Virtue® Curl is the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.
UPC
817023024162
Ingredients
  • Alpha Keratin 60ku
  • Shea Butter
  • Pro Vitamin B5
  • Linseed Extract
  • Centella Asiatica Extract
  • Alpha Keratin 60ku
  • Shea Butter
  • Pro Vitamin B5
  • Linseed Extract
  • Centella Asiatica Extract
Aqua (Water, Eau), Hydrofluorocarbon 152A, Cetearyl Alcohol, Pvp, Heptyl Undecylenate, Keratin, Panthenol, Tocopherol, Centella Asiatica Leaf Extract, Butyrospermum Parkii (Shea) Butter, Linum Usitatissimum (Linseed) Seed Extract, Helianthus Annuus (Sunflower) Seed Oil, Hydrolyzed Adansonia Digitata Seed Oil, Salvia Hispanica Seed Extract, Glycerin, Behentrimonium Methosulfate, Caprylyl Glycol, Cetyl Alcohol, Cocamidopropyl Betaine, Parfum (Fragrance), Ethylhexylglycerin, Cetrimonium Chloride, Dipentaerythrityl Hexa C5-9 Acid Esters, Butylene Glycol, Xylitol, Caprylic Acid, Quaternium-95, Citric Acid, Propanediol, Phenoxyethanol, Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate, Alpha-Isomethyl Ionone, Citral, Limonene, Linalool.
How to Use
  1. Shake well. 
  2. Turn can upside down and dispense a golf ball sized amount of product into palm. 
  3. Distribute evenly through damp hair scrunching from bottom up. 
  4. Twist individual curls for a more defined look. 
  5. Air dry or diffuse dry on low speed.
About the Brand

Virtue® has cracked the code for healthy hair. With Alpha Keratin 60ku™, a patented, self-regulating human protein recognized by the hair as its own, Virtue’s technology targets and treats the underlying damage – the root cause of every major hair issue. So no matter what your hair “type,” you’ll get your best hair humanly possible. Virtue’s award-winning products have been recognized as the best in the industry by O: The Oprah Magazine, Allure, Cosmopolitan, and Refinery29, among many others.