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  • Use It With

With Our Compliments

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  • Details

    What It Is
    This specially curated set is your daily source for healthy hair. This indulging trio is super charged by our propriety Alpha Keratin 60ku™ to leave hair looking healthier, stronger and revitalized. Featuring a rich, nurturing woody citrus formulated with creamy coconut and tropical yuzu extracts. Free of parabens, sulfates, phthalates, colors & dyes. Gluten free. Cruelty free.
    Benefits
    Infused with our proprietary Alpha Keratin 60ku molecule to help strengthen, create shine and improve the overall health of your hair.

    Hair feels less damaged, softer, and more moisturized. Hair looks healthier. Hair is more revitalized and manageable. Restores essential nutrients to condition and moisturize hair without weighing it down.
    Key Ingredients
    • HYDROLYZED QUINOA: This plant-based protein can be remarkable for hair, enhancing color, moisture retention, and shine.
    • BAOBAB SEED OIL: From the African Tree of Life (known for its ability to store water), this rich, silky oil is an intense emolient for dry, damaged hair.
    • GRAPEFRUIT EXTRACT: Loaded with Vitamin C and antioxidants, this fruit star revitalizes the scalp and returns hair's vibrance and shine.
    • PANTHENOL (VITAMIN B5): This natural B vitamin delivers moisture, softness and shine.
    • CYPRESS: This anti-oxidant rich essential oil is derived from the wood of the Cypress tree and known for its light, soothing hydration.
    • STRENGTHENING POLYMERS: They provide light hold and block out humidity, working like an invisible, scaffold for hair.
  • Ingredients

    Ingredients
    RECOVERY SHAMPOO: Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Parfum (Fragrance), Sodium Chloride, Alpha Keratin, Hydrolyzed Quinoa, Citrus Paradisi (Grapefruit) Fruit Extract, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Celluose, Acrylates Copolymer, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, C12-16 Pareth-9, Lactic Acid, Sorbic Acid, Disodium EDTA, Sodium Acetate, Mica, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides)

    RECOVERY CONDITIONER: Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Parfum (Fragrance), Sodium Chloride, Alpha Keratin, Hydrolyzed Quinoa, Citrus Paradisi (Grapefruit) Fruit Extract, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Celluose, Acrylates Copolymer, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, C12-16 Pareth-9, Lactic Acid, Sorbic Acid, Disodium EDTA, Sodium Acetate, Mica, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides)

    6-IN-1 STYLER: AQUA (WATER, EAU), CYCLOPENTASILOXANE, DIMETHICONE, GLYCERIN, PHENYL TRIMETHICONE, DIMETHICONOL, ALPHA KERATIN, PANTHENOL, ETHYLHEXYLGLYCERIN, POLYACRYLAMIDE, MALTODEXTRIN/VP COPOLYMER, PVP, MALTODEXTRIN, AMMONIUM ACRYLOYLDIMETHYLTAURATE/VP COPOLYMER, PARFUM (FRAGRANCE), OLETH-10, C13-14 ISOPARAFFIN, OLETH-20, LAURETH-7, PHENOXYETHANOL, CHLORPHENESIN, BENZOIC ACID, SORBIC ACID, LIMONENE, LINALOOL, BENZYL SALICYLATE, CITRONELLOL, CITRAL, EUGENOL
  • How To Use

    Application
    SHAMPOO DIRECTIONS: Apply to wet hair, massage into a rich lather, rinse and follow with conditioner. Avoid contact with eyes. If contact occurs, rinse well with water.

    CONDITIONER DIRECTIONS: Apply conditioner to wet hair, work through evenly, rinse. Avoid contact with eyes. If contact occurs, rinse well with water.

    6-IN-1 STYLER DIRECTIONS: Dispense quarter size amount into hands. Pull through damp hair from root to mid-shaft, and down to ends. Stylist Tip: Start in the nape (back of neck, base hairline) when applying and work your way towards the face for a more natural look.
  • About The Brand

    virtue
    About virtue
    Virtue® has cracked the code for healthy hair. With Alpha Keratin 60ku™, a patented, self-regulating human protein recognized by the hair as its own, Virtue’s technology targets and treats the underlying damage – the root cause of every major hair issue. So no matter what your hair “type,” you’ll get your best hair humanly possible. Virtue’s award-winning products have been recognized as the best in the industry by O: The Oprah Magazine, Allure, Cosmopolitan, and Refinery29, among many others. For more information about our products and our science, visit virtuelabs.com.
  • Shipping and Returns

    Return Policy
    • FREE returns on all orders within 30 days of purchase
    • FREE returns and exchanges in store for all online purchases
    • See Returns page for more details: Returns.
    Shipping Information
    • FREE 2-day delivery
    • FREE Overnight delivery on orders of $200 or more
    • $20 for overnight delivery on orders under $200
    • $10 ground delivery
    • Orders placed by 4 P.M. (Eastern) will be processed the same business day. Orders placed on weekends and holidays will be processed the next business day.
  • Product Reviews

What It Is

This specially curated set is your daily source for healthy hair. This indulging trio is super charged by our propriety Alpha Keratin 60ku™ to leave hair looking healthier, stronger and revitalized. Featuring a rich, nurturing woody citrus formulated with creamy coconut and tropical yuzu extracts. Free of parabens, sulfates, phthalates, colors & dyes. Gluten free. Cruelty free.

Benefits

Infused with our proprietary Alpha Keratin 60ku molecule to help strengthen, create shine and improve the overall health of your hair.

Hair feels less damaged, softer, and more moisturized. Hair looks healthier. Hair is more revitalized and manageable. Restores essential nutrients to condition and moisturize hair without weighing it down.

Key Ingredients
  • HYDROLYZED QUINOA: This plant-based protein can be remarkable for hair, enhancing color, moisture retention, and shine.
  • BAOBAB SEED OIL: From the African Tree of Life (known for its ability to store water), this rich, silky oil is an intense emolient for dry, damaged hair.
  • GRAPEFRUIT EXTRACT: Loaded with Vitamin C and antioxidants, this fruit star revitalizes the scalp and returns hair's vibrance and shine.
  • PANTHENOL (VITAMIN B5): This natural B vitamin delivers moisture, softness and shine.
  • CYPRESS: This anti-oxidant rich essential oil is derived from the wood of the Cypress tree and known for its light, soothing hydration.
  • STRENGTHENING POLYMERS: They provide light hold and block out humidity, working like an invisible, scaffold for hair.
Ingredients

RECOVERY SHAMPOO: Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Parfum (Fragrance), Sodium Chloride, Alpha Keratin, Hydrolyzed Quinoa, Citrus Paradisi (Grapefruit) Fruit Extract, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Celluose, Acrylates Copolymer, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, C12-16 Pareth-9, Lactic Acid, Sorbic Acid, Disodium EDTA, Sodium Acetate, Mica, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides)

RECOVERY CONDITIONER: Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Parfum (Fragrance), Sodium Chloride, Alpha Keratin, Hydrolyzed Quinoa, Citrus Paradisi (Grapefruit) Fruit Extract, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Celluose, Acrylates Copolymer, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, C12-16 Pareth-9, Lactic Acid, Sorbic Acid, Disodium EDTA, Sodium Acetate, Mica, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides)

6-IN-1 STYLER: AQUA (WATER, EAU), CYCLOPENTASILOXANE, DIMETHICONE, GLYCERIN, PHENYL TRIMETHICONE, DIMETHICONOL, ALPHA KERATIN, PANTHENOL, ETHYLHEXYLGLYCERIN, POLYACRYLAMIDE, MALTODEXTRIN/VP COPOLYMER, PVP, MALTODEXTRIN, AMMONIUM ACRYLOYLDIMETHYLTAURATE/VP COPOLYMER, PARFUM (FRAGRANCE), OLETH-10, C13-14 ISOPARAFFIN, OLETH-20, LAURETH-7, PHENOXYETHANOL, CHLORPHENESIN, BENZOIC ACID, SORBIC ACID, LIMONENE, LINALOOL, BENZYL SALICYLATE, CITRONELLOL, CITRAL, EUGENOL

Application

SHAMPOO DIRECTIONS: Apply to wet hair, massage into a rich lather, rinse and follow with conditioner. Avoid contact with eyes. If contact occurs, rinse well with water.

CONDITIONER DIRECTIONS: Apply conditioner to wet hair, work through evenly, rinse. Avoid contact with eyes. If contact occurs, rinse well with water.

6-IN-1 STYLER DIRECTIONS: Dispense quarter size amount into hands. Pull through damp hair from root to mid-shaft, and down to ends. Stylist Tip: Start in the nape (back of neck, base hairline) when applying and work your way towards the face for a more natural look.

virtue
About virtue

Virtue® has cracked the code for healthy hair. With Alpha Keratin 60ku™, a patented, self-regulating human protein recognized by the hair as its own, Virtue’s technology targets and treats the underlying damage – the root cause of every major hair issue. So no matter what your hair “type,” you’ll get your best hair humanly possible. Virtue’s award-winning products have been recognized as the best in the industry by O: The Oprah Magazine, Allure, Cosmopolitan, and Refinery29, among many others. For more information about our products and our science, visit virtuelabs.com.

Return Policy

  • FREE returns on all orders within 30 days of purchase
  • FREE returns and exchanges in store for all online purchases
  • See Returns page for more details: Returns.

Shipping Information

  • FREE 2-day delivery
  • FREE Overnight delivery on orders of $200 or more
  • $20 for overnight delivery on orders under $200
  • $10 ground delivery
  • Orders placed by 4 P.M. (Eastern) will be processed the same business day. Orders placed on weekends and holidays will be processed the next business day.

Product Reviews

virtue
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