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  • Use It With

With Our Compliments

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  • Details

    What It Is
    FULL SHAMPOO
    Cleans | Nourishes | Volumizes. A shampoo that creates volume with each use. Full Shampoo dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Color-safe and ideal for fine, flat, and hair that won’t hold.
    Benefits
    PATENTED TECHNOLOGY
    Alpha Keratin 60kuTM is a whole, human keratin protein. Born from regenerative medicine, it is identical to the keratin in your hair, skin, and nails so it heals and repairs unlike anything you’ve ever experienced before.

    IDEAL FOR
    ° All hair types that desire volume or density. Especially great for fine, limp hair.
    ° Safe for color treated or highlighted hair, as it’s sulfate-free and non-stripping.
    Key Ingredients
    • Pink Pomelo Rich in Vitamin A, C, B1, and zinc to give hair a shot of vitality.
    • Hydrolyzed Quinoa
    • This plant-based protein can be remarkable for hair, enhancing color, moisture retention, and shine. Free of
    • Our brand is free of Parabens, Sulfates, Phthalates, Colors & Dyes
  • Ingredients

    Ingredients
    Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Alpha Keratin, Panthenol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Oil, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Sodium Chloride, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, PEG-7 Glyceryl Cocoate, Ethylhexylglycerin, Sodium Dilauramidoglutamide Lysine, Xanthan Gum, Parfum (Fragrance), Propanediol, Phenoxyethanol, Chlorphenesin, Disodium EDTA, Citric Acid, Sodium Benzoate, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide.
  • How To Use

    Application
    Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with your favorite Virtue Conditioner.
  • About The Brand

    virtue
    About virtue
    Virtue® has cracked the code for healthy hair. With Alpha Keratin 60ku™, a patented, self-regulating human protein recognized by the hair as its own, Virtue’s technology targets and treats the underlying damage – the root cause of every major hair issue. So no matter what your hair “type,” you’ll get your best hair humanly possible. Virtue’s award-winning products have been recognized as the best in the industry by O: The Oprah Magazine, Allure, Cosmopolitan, and Refinery29, among many others. For more information about our products and our science, visit virtuelabs.com.
  • Shipping and Returns

    Return Policy
    • FREE returns on all orders within 30 days of purchase
    • FREE returns and exchanges in store for all online purchases
    • See Returns page for more details: Returns.
    Shipping Information
    • FREE 2-day delivery
    • FREE Overnight delivery on orders of $200 or more
    • $20 for overnight delivery on orders under $200
    • $10 ground delivery
    • Orders placed by 4 P.M. (Eastern) will be processed the same business day. Orders placed on weekends and holidays will be processed the next business day.
  • Product Reviews

What It Is

FULL SHAMPOO
Cleans | Nourishes | Volumizes. A shampoo that creates volume with each use. Full Shampoo dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Color-safe and ideal for fine, flat, and hair that won’t hold.

Benefits

PATENTED TECHNOLOGY
Alpha Keratin 60kuTM is a whole, human keratin protein. Born from regenerative medicine, it is identical to the keratin in your hair, skin, and nails so it heals and repairs unlike anything you’ve ever experienced before.

IDEAL FOR
° All hair types that desire volume or density. Especially great for fine, limp hair.
° Safe for color treated or highlighted hair, as it’s sulfate-free and non-stripping.

Key Ingredients
  • Pink Pomelo Rich in Vitamin A, C, B1, and zinc to give hair a shot of vitality.
  • Hydrolyzed Quinoa
  • This plant-based protein can be remarkable for hair, enhancing color, moisture retention, and shine. Free of
  • Our brand is free of Parabens, Sulfates, Phthalates, Colors & Dyes
Ingredients

Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Alpha Keratin, Panthenol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Oil, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Sodium Chloride, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, PEG-7 Glyceryl Cocoate, Ethylhexylglycerin, Sodium Dilauramidoglutamide Lysine, Xanthan Gum, Parfum (Fragrance), Propanediol, Phenoxyethanol, Chlorphenesin, Disodium EDTA, Citric Acid, Sodium Benzoate, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide.

Application

Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with your favorite Virtue Conditioner.

virtue
About virtue

Virtue® has cracked the code for healthy hair. With Alpha Keratin 60ku™, a patented, self-regulating human protein recognized by the hair as its own, Virtue’s technology targets and treats the underlying damage – the root cause of every major hair issue. So no matter what your hair “type,” you’ll get your best hair humanly possible. Virtue’s award-winning products have been recognized as the best in the industry by O: The Oprah Magazine, Allure, Cosmopolitan, and Refinery29, among many others. For more information about our products and our science, visit virtuelabs.com.

Return Policy

  • FREE returns on all orders within 30 days of purchase
  • FREE returns and exchanges in store for all online purchases
  • See Returns page for more details: Returns.

Shipping Information

  • FREE 2-day delivery
  • FREE Overnight delivery on orders of $200 or more
  • $20 for overnight delivery on orders under $200
  • $10 ground delivery
  • Orders placed by 4 P.M. (Eastern) will be processed the same business day. Orders placed on weekends and holidays will be processed the next business day.

Product Reviews

virtue
Full Shampoo

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