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  • Use It With

With Our Compliments

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  • Details

    What It Is
    LIFTING POWDER
    Volumizes | Texturizes | Sets
    A weightless, invisible volumizing powder formulated to bring an immediate lift to hair and fullness that lasts all day. This product combines our patented Alpha Keratin 60ku™ with invigorating texture enhancers to bring life to fine, flat hair. A unique spray pump applicator and innovative powder format make it easy to get a quick, targeted root lift and freshen up style whenever and wherever needed.
    Benefits
    PATENTED TECHNOLOGYAlpha Keratin 60kuTM is a whole, human keratin protein. Born from regenerative medicine, it is identical to the keratin in your hair, skin, and nails so it heals and repairs unlike anything you’ve everexperienced before. IDEAL FOR All hair types in need of volume and lift.
    Key Ingredients
    • Silica Silylate: Offers superior oil absorption.
    • Hydrated Silica: Adds lift, volume, and texture to hair.
    • Asiaticoside / Madecassoside: Helps to revitalize hair by neutralizing free radicals.
    • Free of:
    • Our brand is free of sulfates, parabens, phthalates, colors and dyes. Gluten free. Cruelty free.
  • Ingredients

    Ingredients
    Aqua (Water, Eau), Silica Silylate, Propylene Glycol, Alpha Keratin, Madecassoside, Asiaticoside, Hydrated Silica, Gluconolactone, Aminomethyl Propanol, Sodium Sulfate, Calcium Gluconate, Ethylhexylglycerin, Parfum (Fragrance), Sodium Benzoate, Phenoxyethanol, Citric Acid, Caramel.
  • How To Use

    Application
    Hold the applicator 2-4 inches away from dry, clean hair and then pump, directing the powder toward the root wherever volume is desired. Gently tousle with fingertips to add lift and evenly disperse powder.
  • About The Brand

    virtue
    About virtue
    Virtue® has cracked the code for healthy hair. With Alpha Keratin 60ku™, a patented, self-regulating human protein recognized by the hair as its own, Virtue’s technology targets and treats the underlying damage – the root cause of every major hair issue. So no matter what your hair “type,” you’ll get your best hair humanly possible. Virtue’s award-winning products have been recognized as the best in the industry by O: The Oprah Magazine, Allure, Cosmopolitan, and Refinery29, among many others. For more information about our products and our science, visit virtuelabs.com.
  • Shipping and Returns

    Return Policy
    • FREE returns on all orders within 30 days of purchase
    • FREE returns and exchanges in store for all online purchases
    • See Returns page for more details: Returns.
    Shipping Information
    • FREE 2-day delivery
    • FREE Overnight delivery on orders of $200 or more
    • $20 for overnight delivery on orders under $200
    • $10 ground delivery
    • Orders placed by 4 P.M. (Eastern) will be processed the same business day. Orders placed on weekends and holidays will be processed the next business day.
  • Product Reviews

What It Is

LIFTING POWDER
Volumizes | Texturizes | Sets
A weightless, invisible volumizing powder formulated to bring an immediate lift to hair and fullness that lasts all day. This product combines our patented Alpha Keratin 60ku™ with invigorating texture enhancers to bring life to fine, flat hair. A unique spray pump applicator and innovative powder format make it easy to get a quick, targeted root lift and freshen up style whenever and wherever needed.

Benefits

PATENTED TECHNOLOGYAlpha Keratin 60kuTM is a whole, human keratin protein. Born from regenerative medicine, it is identical to the keratin in your hair, skin, and nails so it heals and repairs unlike anything you’ve everexperienced before. IDEAL FOR All hair types in need of volume and lift.

Key Ingredients
  • Silica Silylate: Offers superior oil absorption.
  • Hydrated Silica: Adds lift, volume, and texture to hair.
  • Asiaticoside / Madecassoside: Helps to revitalize hair by neutralizing free radicals.
  • Free of:
  • Our brand is free of sulfates, parabens, phthalates, colors and dyes. Gluten free. Cruelty free.
Ingredients

Aqua (Water, Eau), Silica Silylate, Propylene Glycol, Alpha Keratin, Madecassoside, Asiaticoside, Hydrated Silica, Gluconolactone, Aminomethyl Propanol, Sodium Sulfate, Calcium Gluconate, Ethylhexylglycerin, Parfum (Fragrance), Sodium Benzoate, Phenoxyethanol, Citric Acid, Caramel.

Application

Hold the applicator 2-4 inches away from dry, clean hair and then pump, directing the powder toward the root wherever volume is desired. Gently tousle with fingertips to add lift and evenly disperse powder.

virtue
About virtue

Virtue® has cracked the code for healthy hair. With Alpha Keratin 60ku™, a patented, self-regulating human protein recognized by the hair as its own, Virtue’s technology targets and treats the underlying damage – the root cause of every major hair issue. So no matter what your hair “type,” you’ll get your best hair humanly possible. Virtue’s award-winning products have been recognized as the best in the industry by O: The Oprah Magazine, Allure, Cosmopolitan, and Refinery29, among many others. For more information about our products and our science, visit virtuelabs.com.

Return Policy

  • FREE returns on all orders within 30 days of purchase
  • FREE returns and exchanges in store for all online purchases
  • See Returns page for more details: Returns.

Shipping Information

  • FREE 2-day delivery
  • FREE Overnight delivery on orders of $200 or more
  • $20 for overnight delivery on orders under $200
  • $10 ground delivery
  • Orders placed by 4 P.M. (Eastern) will be processed the same business day. Orders placed on weekends and holidays will be processed the next business day.

Product Reviews

virtue
Lifting Powder

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