Virtue

Recovery Shampoo

$19.99
$19.99
( Value)
A luxurious, lathering shampoo for damage repair with a clean but hydrating finish.
Size -
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Product Information

Product Information

Description

Virtue Recovery Shampoo works to rebuild damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave hair healthy, soft, and supple. Formulated with first-of-its-kind Alpha Keratin 60ku, this shampoo behaves like high-powered treatment products, depositing pure, human keratin protein directly into the hair. It works hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment.

UPC:

Key Benefits

  • Cleans, Replenishes, Nourishes
  • Ideal for: All hair types, especially hair thats damaged or in need of extra care.
  • Perfect for stressed-out hair thats been dehydrated from heat styling or chemical treatments.
  • Safe for color-treated and chemically treated hair.
  • Fragrance: A rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.
Highlights

Highlights

hair type
coarse | coily | color-treated | curly | fine | straight | wavy
benefits
color enhancing | color safe | gloss and shine | hydrating | strengthening
formulation
liquid
ingredient preference
gluten free | paraben free | phthalates free
Concerns
  • breakage
  • damage and split ends
  • dullness
  • heat damage
Clinical Trials

Clinical Trials

97% of women said their hair felt softer after just one use

97% of women felt their hair was less damaged

91% of women felt their hair was more manageable

Consumer Perception Study of 42 women who used Recovery Shampoo and Conditioner for 2 weeks (10 uses)

Ingredients

Ingredients

Alpha Keratin 60ku

Virtues proprietary human keratin, repaves and repairs damage to give you stronger, healthier, shinier hair in as few as five uses.

Hydrolyzed Quinoa

This plant-based protein is a remarkable ingredient for hair, enhancing color, moisture retention, and shine.

Baobab Seed Oil

From the African Tree of Life (known for its ability to store water), this rich, silky oil can act as an intense emollient for dry, damaged hair.

Grapefruit Extract

Loaded with vitamin C and antioxidants, this refreshing fruit helps revitalize the scalp and returns hairs vibrance and shine.

See Full Ingredients List See Full Ingredients List

aqua (water, eau), sodium lauroyl methyl isethionate, glycerin, cocamidopropyl betaine, sodium cocoyl isethionate, sodium lauroyl glycinate, sodium methyl cocoyl taurate, glycol distearate, cocamide mipa, parfum (fragrance), sodium methyl isethionate, keratin, tocopherol, hydrolyzed quinoa, citrus paradisi (grapefruit) fruit extract, lauric acid, lactic acid, zinc laurate, sodium laurate, sodium isethionate, caprylyl glycol, guar hydroxypropyltrimonium chloride, cyamopsis tetragonoloba (guar) gum, trimethylsiloxyamodimethicone, peg-120 methyl glucose dioleate, hydroxyethylcellulose, coconut acid, ethylhexylglycerin, cellulose, acrylates copolymer, citric acid, c11-15 pareth-7, sodium hydroxide, trideceth-12, c12-16 pareth-9, sorbic acid, isopropanolamine, disodium edta, sodium acetate, mica, benzyl alcohol, sodium benzoate, potassium sorbate, phenoxyethanol, sodium chloride, benzyl salicylate, butylphenyl methylpropional, coumarin, limonene, hexyl cinnamal, linalool, ci 77891 (titanium dioxide), ci 77491 (iron oxides).

How To Use

How To Use

  • Work a quarter-size amount of shampoo into a lather between palms.
  • Apply to wet hair, massage into a rich lather, and rinse.
  • Tip: As all Virtue Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, and working it into a rich lather before applying to hair.
Shipping & Returns

Shipping & Returns

Returns & Exchanges are free and accepted in store and by mail within 60 days of purchase.

Complete the Routine

variant: 1.7 fl oz | 50 ml main image
Virtue
Healing Oil
$26 - $45
variant: 2 oz main image
Virtue
Recovery Conditioner
$18 - $90
Virtue Damage Reverse Serum main image
Virtue
Damage Reverse Serum
$60

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