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Virtue
Restorative Treatment Mask
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Virtue Restorative Treatment Mask actively rehabilitates all hair types in need of extra care for an instant infusion of shine, moisture, and resiliency without weighing it down. Infused with exclusive complex that includes Alpha Keratin 60ku, this product delivers an immediate and intense hydrating and conditioning boost. The result? Silky- soft hair that’s immediately reinvigorated with health and nourishment.
Key Benefits
- Rebuilds
- Strengthens
- Silkens
- IDEAL FOR: All hair types that are damaged or in need of moisture.
- Perfect for hair left dull and dry from exposure to the elements, or damaged by color, heat styling, or chemical processing.
- Safe for color-treated and chemically treated hair.
- FRAGRANCE: A rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.
Claims
ALL VIRTUE® PRODUCTS ARE FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE. VEGAN.UPC
817023021734
- 97% of women felt their hair was softer after just one use.*
- 95% of women felt their hair was more moisturized after just one use.*
- 95% felt their hair was smoother and silkier after 4 uses.*
- 96% of women said their hair felt healthier after only 7 uses**
- After one month, 94% of women felt their hair was nourished, shinier, more lustrous, and that color was more vibrant.**
- *Consumer Perception Study of 55 women who used a control shampoo and conditioner and Restorative Treatment Mask for 2 weeks.
- **Consumer Perception Study of 50 women who used Restorative Treatment Mask for one month.
| Benefits | color safe; hydrating; strengthening; detangling; smoothing |
|---|---|
| Concerns | damage and split ends; breakage; dullness; tangles; frizz |
| Formulation | cream |
| Ingredient Preference | gluten free; phthalates free; paraben free |
- Alpha Keratin 60ku: Virtue’s proprietary human keratin, repaves and repairs damage to give you stronger, healthier, shinier hair in as few as five uses.
- Cystoseira Compressa Extract (Brown Algae): This marine active is known to provide intensive repair and helps provide heat protection.
- Amaranthus Caudatus Seed Extract: This plant-based protein can be remarkable for hair, enhancing color, moisture retention, and shine. Rich in flavonoids and polyphenols, this protein is known to provide antioxidant properties.
- Baobab Seed Oil: From the African Tree of Life (known for its ability to store water), this rich, silky oil can act as an intense emollient for dry, damaged hair.
- Cynara Scolymus (Artichoke) Leaf Extract: This natural extract is known to preserve cuticle cohesion and helps protect hair from environmental aggressors.
Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride, Dimethicone, Peg-100 Stearate, Glyceryl Stearate, Peg-8 Dimethicone, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Isododecane, Cetyl Esters, Hydrogenated Ethylhexyl Olivate, Parfum (Fragrance), Ethylhexylglycerin, Alpha Keratin, Panthenol, Helianthus Annuus (Sunflower) Seed Oil, Moringa Oleifera Seed Oil, Madecassoside, Amaranthus Caudatus Seed Extract, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Zea Mays (Corn) Starch, Quercus Petraea Fruit Extract, Hydrolyzed Adansonia Digitata Seed Oil, Hydrogenated Olive Oil Unsaponifiables, Oryza Sativa (Rice) Bran Extract, Cystine Bis-Pg-Propyl Silanetriol, Cynara Scolymus (Artichoke) Leaf Extract, Citrus Paradisi (Grapefruit) Fruit Extract, Asiaticoside, Hydrolyzed Quinoa, Cystoseira Compressa Extract, Tocopheryl Acetate, Pisum Sativum (Pea) Extract, Hydrolyzed Linseed Extract, Hydrolyzed Pea Protein Pg-Propyl Silanetriol, Glycerin, Butyrospermum Parkii (Shea) Butter, Propanediol, Caprylyl Glycol, Isopropyl Alcohol, Polysorbate 60, Dimethiconol, Hydroxyethylcellulose, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Jojoba Esters, Sodium Dilauramidoglutamide Lysine, Polysorbate 20, Sorbic Acid, Polysilicone-15, Butylene Glycol, Phenoxyethanol, Benzyl Alcohol, Chlorphenesin, Benzoic Acid, Citric Acid, Disodium Edta, Bht, Sodium Nitrate, Alcohol, Glyoxal, Gluconolactone, Sodium Chloride, Sodium Benzoate, Potassium Sorbate, Phenethyl Alcohol, Calcium Gluconate, Dehydroacetic Acid, Hexyl Cinnamal, Linalool, Coumarin, Benzyl Salicylate, Butylphenyl Methylpropional, Limonene.
- After washing hair, remove excess water and apply a generous amount, distributing evenly through hair.
- Leave on for 2–3 minutes.
- Rinse well.
- Use weekly or as needed.
- After washing hair, remove excess water and apply a generous amount, distributing evenly through hair.
- Leave on for 2–3 minutes.
- Rinse well.
- Use weekly or as needed.
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Virtue® is the first and only hair care with Alpha Keratin 60ku®, a human keratin that’s clinically proven to give you stronger, healthier hair in as few as five uses. It’s derived from ethically sourced human hair, which means it's so similar in structure to the keratin that makes up our hair, it’s able to bond to damaged sites and weave broken keratin strands back together naturally, making hair whole again. Virtue products are also vegan and free of gluten, parabens, sulfates, phthalates, and synthetic colors and dyes. Imagine what’s humanly possible with Virtue.
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