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  • Use It With

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  • Details

    What It Is
    SMOOTH SHAMPOO
    Cleans | Softens | Shines. A shampoo that cleanses and calms unruly hair with each use. Smooth Shampoo refines and de-frizzes strand by strand, sealing in moisture and shine. Color-safe and ideal for medium-to-thick, harder to manage hair.
    Benefits
    PATENTED TECHNOLOGY
    Alpha Keratin 60kuTM is a whole, human keratin protein. Born from regenerative medicine, it is identical to the keratin in your hair, skin, and nails so it heals and repairs unlike anything you’ve ever experienced before.
    IDEAL FOR
    ° All hair types that have frizzy, wavy, or curly hair.
    ° Safe for color treated or highlighted hair, as it’s sulfate-free and non-stripping.
    Key Ingredients
    • Pink Pomelo
    • Rich in Vitamin A, C, B1, and zinc
    • to give hair a shot of vitality.
    • Phospholipids
    • Derived from natural soybeans to
    • help fight frizz and protect
    • against humidity.
    • Gotu Kola
    • A multitasking Indian herb that
    • promotes strength,
    • smoothness, and luster.
  • Ingredients

    Ingredients
    Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Lauroyl Glycinate, Glycerin, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Parfum (Fragrance), Alpha Keratin, Citrus Paradisi (Grapefruit) Fruit Extract, Asiaticoside, Madecassoside, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Sodium Chloride, Amodimethicone, PEG- 120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Celluose, Acrylates Copolymer-4, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, Laureth-9, Lactic Acid, Sorbic Acid, Disodium EDTA, Sodium Acetate, Phenoxyethanol, Limonene, Linalool
  • How To Use

    Application
    Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with your favorite Virtue Conditioner.
  • About The Brand

    virtue
    About virtue
    Virtue® has cracked the code for healthy hair. With Alpha Keratin 60ku™, a patented, self-regulating human protein recognized by the hair as its own, Virtue’s technology targets and treats the underlying damage – the root cause of every major hair issue. So no matter what your hair “type,” you’ll get your best hair humanly possible. Virtue’s award-winning products have been recognized as the best in the industry by O: The Oprah Magazine, Allure, Cosmopolitan, and Refinery29, among many others. For more information about our products and our science, visit virtuelabs.com.
  • Shipping and Returns

    Return Policy
    • FREE returns on all orders within 30 days of purchase
    • FREE returns and exchanges in store for all online purchases
    • See Returns page for more details: Returns.
    Shipping Information
    • FREE 2-day delivery
    • FREE Overnight delivery on orders of $200 or more
    • $20 for overnight delivery on orders under $200
    • $10 ground delivery
    • Orders placed by 4 P.M. (Eastern) will be processed the same business day. Orders placed on weekends and holidays will be processed the next business day.
  • Product Reviews

What It Is

SMOOTH SHAMPOO
Cleans | Softens | Shines. A shampoo that cleanses and calms unruly hair with each use. Smooth Shampoo refines and de-frizzes strand by strand, sealing in moisture and shine. Color-safe and ideal for medium-to-thick, harder to manage hair.

Benefits

PATENTED TECHNOLOGY
Alpha Keratin 60kuTM is a whole, human keratin protein. Born from regenerative medicine, it is identical to the keratin in your hair, skin, and nails so it heals and repairs unlike anything you’ve ever experienced before.
IDEAL FOR
° All hair types that have frizzy, wavy, or curly hair.
° Safe for color treated or highlighted hair, as it’s sulfate-free and non-stripping.

Key Ingredients
  • Pink Pomelo
  • Rich in Vitamin A, C, B1, and zinc
  • to give hair a shot of vitality.
  • Phospholipids
  • Derived from natural soybeans to
  • help fight frizz and protect
  • against humidity.
  • Gotu Kola
  • A multitasking Indian herb that
  • promotes strength,
  • smoothness, and luster.
Ingredients

Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Lauroyl Glycinate, Glycerin, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Parfum (Fragrance), Alpha Keratin, Citrus Paradisi (Grapefruit) Fruit Extract, Asiaticoside, Madecassoside, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Sodium Chloride, Amodimethicone, PEG- 120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Celluose, Acrylates Copolymer-4, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, Laureth-9, Lactic Acid, Sorbic Acid, Disodium EDTA, Sodium Acetate, Phenoxyethanol, Limonene, Linalool

Application

Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with your favorite Virtue Conditioner.

virtue
About virtue

Virtue® has cracked the code for healthy hair. With Alpha Keratin 60ku™, a patented, self-regulating human protein recognized by the hair as its own, Virtue’s technology targets and treats the underlying damage – the root cause of every major hair issue. So no matter what your hair “type,” you’ll get your best hair humanly possible. Virtue’s award-winning products have been recognized as the best in the industry by O: The Oprah Magazine, Allure, Cosmopolitan, and Refinery29, among many others. For more information about our products and our science, visit virtuelabs.com.

Return Policy

  • FREE returns on all orders within 30 days of purchase
  • FREE returns and exchanges in store for all online purchases
  • See Returns page for more details: Returns.

Shipping Information

  • FREE 2-day delivery
  • FREE Overnight delivery on orders of $200 or more
  • $20 for overnight delivery on orders under $200
  • $10 ground delivery
  • Orders placed by 4 P.M. (Eastern) will be processed the same business day. Orders placed on weekends and holidays will be processed the next business day.

Product Reviews

virtue
Smooth Shampoo

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