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Virtue
Un-Frizz Cream
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Virtue Un-Frizz Cream is a leave-in treatment cream that instantly transforms hair’s texture. It works to condition and smooth hair, wet or dry, eliminating frizz and locking out humidity to keep it sleek all day. Virtue’s patented Alpha Keratin 60ku protein binds directly to the hair, filling and smoothing cracks and crevices along the cuticle, no chemical treatments or heavy waxes needed. It adjusts to the unique needs of any hair type—straight hair becomes sleeker, wavy hair grows smoother, curls gain definition, and frizz is tamed across the board.
Key Benefits
- Smooths
- Calms
- Transforms
- IDEAL FOR: Hair prone to frizz or likely to react in humidity.
- Curly hair seeking frizz-free curl definition.
- Safe for color-treated and chemically treated hair.
- FRAGRANCE: A restorative blend of herbs, fruit, and citrus incorporating soothing lavender and fresh mint essential oils.
Claims
ALL VIRTUE® PRODUCTS ARE FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE. VEGAN.- 93% of women said their hair was smoother and healthier.*
- 91% said their hair felt more moisturized.*
- 85% said their curls stayed intact and frizz free.*
- *Consumer Perception Study of 52 women who used Un-Frizz Cream for 1 week.
UPC
817023020065
Benefits | color safe; extend blowout; smoothing; strengthening; gloss and shine |
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Concerns | damage and split ends; breakage; dullness; free radicals; frizz |
Formulation | cream |
Ingredient Preference | gluten free; phthalates free; paraben free |
- Alpha Keratin 60ku: Virtue’s proprietary human keratin, repaves and repairs damage to give you stronger, healthier, shinier hair in as few as five uses.
- Pink Pomelo: A nutrient-rich citrus fruit full of vitamin A, C, B1, and zinc to give hair a shot of vitality.
- Phospholipids: Derived from natural soybeans to help fight frizz and protect against humidity.
- Gotu Kola: A multitasking Indian herb that promotes strength, smoothness, and luster.
Aqua (Water, Eau), Dimethicone, Propanediol, Butylene Glycol Dicaprylate/Dicaprate, Isononyl Isononanoate, Cyclopentasiloxane, Behenyl Alcohol, Cetearyl Alcohol, Glycine Soja (Soybean) Oil, Sodium Acrylates Copolymer, Stearic Acid, Keratin, Tocopherol, Phospholipids, Citrus Paradisi (Grapefruit) Fruit Extract, Madecassoside, Asiaticoside, Polysorbate 60, Lecithin, Parfum (Fragrance), Glycerin, Ethylhexylglycerin, Phenoxyethanol, Disodium Edta, Citric Acid, Linalool, Limonene, Coumarin, Benzyl Salicylate.
- Apply a quarter-size amount to clean, damp hair from roots to ends.
- Blow dry for a smooth finish or air dry to enhance natural texture.
- Apply a quarter-size amount to clean, damp hair from roots to ends.
- Blow dry for a smooth finish or air dry to enhance natural texture.

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Virtue® is the first and only hair care with Alpha Keratin 60ku®, a human keratin that’s clinically proven to give you stronger, healthier hair in as few as five uses. It’s derived from ethically sourced human hair, which means it's so similar in structure to the keratin that makes up our hair, it’s able to bond to damaged sites and weave broken keratin strands back together naturally, making hair whole again. Virtue products are also vegan and free of gluten, parabens, sulfates, phthalates, and synthetic colors and dyes. Imagine what’s humanly possible with Virtue.
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