VIRTUE The Restorative Treatment Mask

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$28.00 - $58.00

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Regular price
$28.00 - $58.00

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  • Details

    What It Is
    RESTORATIVE TREATMENT MASK
    Rebuilds | Strengthens | Silkens
    A luxurious, deeply hydrating treatment mask with Alpha Keratin 60ku™ actively rehabilitates hair in need of extra care for an instant infusion of shine, moisture, and resiliency without weighing it down. Hair is transformed with more elasticity, bounce, and youthful vibrancy. This product delivers an immediate and intense hydrating and conditioning boost for silky-soft hair that's reinvigorated with health and nourishment.
    Benefits
    PATENTED TECHNOLOGYAlpha Keratin 60ku™ is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.IDEAL FOR°All hair types that are damaged or in need of moisture.°Perfect for hair left dull and dry from exposure to the elements, or damaged by color, heat styling, or chemical processing.
    Key Ingredients
    • Cystoseira Compressa Extract (Brown Algae)This marine active is known to provide intensive repair and helps provide heat protection.Amaranthus Caudatus Seed Extract (Protein)This plant-based protein can be remarkable for hair, enhancing color, moisture retention and shine. Rich in flavonoids and polyphenols, this protein is known to provide antioxidant properties. Baobab Seed OilFrom the African Tree of Life (known for its ability to store water), this rich, silky oil can act as an intense emollient for dry, damaged hair.Cynara Scolymus (Artichoke) Leaf ExtractThis natural extract is known to preserve cuticle cohesion and helps protect hair fromenvironmental aggressors.
  • Ingredients

    Ingredients
    Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride, Dimethicone, PEG-100 Stearate, Glyceryl Stearate, PEG-8 Dimethicone, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Isododecane, Cetyl Esters, Hydrogenated Ethylhexyl Olivate, Parfum (Fragrance), Ethylhexylglycerin, Alpha Keratin, Panthenol, Helianthus Annuus (Sunflower) Seed Oil, Moringa Oleifera Seed Oil, Madecassoside, Amaranthus Caudatus Seed Extract, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Zea Mays (Corn) Starch, Quercus Petraea Fruit Extract, Hydrolyzed Adansonia Digitata Seed Oil, Hydrogenated Olive Oil Unsaponifiables, Oryza Sativa (Rice) Bran Extract, Cystine Bis-PG-Propyl Silanetriol, Cynara Scolymus (Artichoke) Leaf Extract, Citrus Paradisi (Grapefruit) Fruit Extract, Asiaticoside, Hydrolyzed Quinoa, Cystoseira Compressa Extract, Tocopheryl Acetate, Pisum Sativum (Pea) Extract, Hydrolyzed Linseed Extract, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Glycerin, Butyrospermum Parkii (Shea) Butter, Propanediol, Caprylyl Glycol, Isopropyl Alcohol, Polysorbate 60, Dimethiconol, Hydroxyethylcellulose, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Jojoba Esters, Sodium Dilauramidoglutamide Lysine, Polysorbate 20, Sorbic Acid, Polysilicone-15, Butylene Glycol, Phenoxyethanol, Benzyl Alcohol, Chlorphenesin, Benzoic Acid, Citric Acid, Disodium EDTA, BHT, Sodium Nitrate, Alcohol, Glyoxal, Gluconolactone, Sodium Chloride, Sodium Benzoate, Potassium Sorbate, Phenethyl Alcohol, Calcium Gluconate, Dehydroacetic Acid, Hexyl Cinnamal, Linalool, Coumarin, Benzyl Salicylate, Butylphenyl Methylpropional, Limonene.
  • How To Use

    Application
    After cleansing hair, remove excess water and apply a generous amount, distributing evenly through hair. Leave on for 2-3 minutes. Rinse well. For best results, use once a week (or as needed) as an intensive treatment after shampooing. For color-treated and chemical processed clients, this treatment mask can help keep hair healthy-looking, vibrant and lustrous. Use the mask at least two weeks before any color treatment or service to prepare and protect hair. After coloring, the mask allows for improved moisture maintenance and overall health and appearance of hair.For extra-coarse, extremely frizzy and dense, or curly hair, try a partial rinse, leaving some product in the hair to transform the mask into a restorative leave-in conditioner.
  • About The Brand

    virtue
    About virtue
    Virtue® has cracked the code for healthy hair. With Alpha Keratin 60ku™, a patented, self-regulating human protein recognized by the hair as its own, Virtue’s technology targets and treats the underlying damage – the root cause of every major hair issue. So no matter what your hair “type,” you’ll get your best hair humanly possible. Virtue’s award-winning products have been recognized as the best in the industry by O: The Oprah Magazine, Allure, Cosmopolitan, and Refinery29, among many others. For more information about our products and our science, visit virtuelabs.com.
  • Shipping and Returns

    Return Policy
    • FREE returns on all orders within 30 days of purchase
    • FREE returns and exchanges in store for all online purchases
    • See Returns page for more details: Returns.
    Shipping Information
    • FREE 2-day delivery
    • FREE Overnight delivery on orders of $200 or more
    • $20 for overnight delivery on orders under $200
    • Orders placed by 4 P.M. (Eastern) will be processed the same business day. Orders placed on weekends and holidays will be processed the next business day.
What It Is

RESTORATIVE TREATMENT MASK
Rebuilds | Strengthens | Silkens
A luxurious, deeply hydrating treatment mask with Alpha Keratin 60ku™ actively rehabilitates hair in need of extra care for an instant infusion of shine, moisture, and resiliency without weighing it down. Hair is transformed with more elasticity, bounce, and youthful vibrancy. This product delivers an immediate and intense hydrating and conditioning boost for silky-soft hair that's reinvigorated with health and nourishment.

Benefits

PATENTED TECHNOLOGYAlpha Keratin 60ku™ is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.IDEAL FOR°All hair types that are damaged or in need of moisture.°Perfect for hair left dull and dry from exposure to the elements, or damaged by color, heat styling, or chemical processing.

Key Ingredients
  • Cystoseira Compressa Extract (Brown Algae)This marine active is known to provide intensive repair and helps provide heat protection.Amaranthus Caudatus Seed Extract (Protein)This plant-based protein can be remarkable for hair, enhancing color, moisture retention and shine. Rich in flavonoids and polyphenols, this protein is known to provide antioxidant properties. Baobab Seed OilFrom the African Tree of Life (known for its ability to store water), this rich, silky oil can act as an intense emollient for dry, damaged hair.Cynara Scolymus (Artichoke) Leaf ExtractThis natural extract is known to preserve cuticle cohesion and helps protect hair fromenvironmental aggressors.
Ingredients

Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride, Dimethicone, PEG-100 Stearate, Glyceryl Stearate, PEG-8 Dimethicone, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Isododecane, Cetyl Esters, Hydrogenated Ethylhexyl Olivate, Parfum (Fragrance), Ethylhexylglycerin, Alpha Keratin, Panthenol, Helianthus Annuus (Sunflower) Seed Oil, Moringa Oleifera Seed Oil, Madecassoside, Amaranthus Caudatus Seed Extract, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Zea Mays (Corn) Starch, Quercus Petraea Fruit Extract, Hydrolyzed Adansonia Digitata Seed Oil, Hydrogenated Olive Oil Unsaponifiables, Oryza Sativa (Rice) Bran Extract, Cystine Bis-PG-Propyl Silanetriol, Cynara Scolymus (Artichoke) Leaf Extract, Citrus Paradisi (Grapefruit) Fruit Extract, Asiaticoside, Hydrolyzed Quinoa, Cystoseira Compressa Extract, Tocopheryl Acetate, Pisum Sativum (Pea) Extract, Hydrolyzed Linseed Extract, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Glycerin, Butyrospermum Parkii (Shea) Butter, Propanediol, Caprylyl Glycol, Isopropyl Alcohol, Polysorbate 60, Dimethiconol, Hydroxyethylcellulose, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Jojoba Esters, Sodium Dilauramidoglutamide Lysine, Polysorbate 20, Sorbic Acid, Polysilicone-15, Butylene Glycol, Phenoxyethanol, Benzyl Alcohol, Chlorphenesin, Benzoic Acid, Citric Acid, Disodium EDTA, BHT, Sodium Nitrate, Alcohol, Glyoxal, Gluconolactone, Sodium Chloride, Sodium Benzoate, Potassium Sorbate, Phenethyl Alcohol, Calcium Gluconate, Dehydroacetic Acid, Hexyl Cinnamal, Linalool, Coumarin, Benzyl Salicylate, Butylphenyl Methylpropional, Limonene.

Application

After cleansing hair, remove excess water and apply a generous amount, distributing evenly through hair. Leave on for 2-3 minutes. Rinse well. For best results, use once a week (or as needed) as an intensive treatment after shampooing. For color-treated and chemical processed clients, this treatment mask can help keep hair healthy-looking, vibrant and lustrous. Use the mask at least two weeks before any color treatment or service to prepare and protect hair. After coloring, the mask allows for improved moisture maintenance and overall health and appearance of hair.For extra-coarse, extremely frizzy and dense, or curly hair, try a partial rinse, leaving some product in the hair to transform the mask into a restorative leave-in conditioner.

virtue
About virtue

Virtue® has cracked the code for healthy hair. With Alpha Keratin 60ku™, a patented, self-regulating human protein recognized by the hair as its own, Virtue’s technology targets and treats the underlying damage – the root cause of every major hair issue. So no matter what your hair “type,” you’ll get your best hair humanly possible. Virtue’s award-winning products have been recognized as the best in the industry by O: The Oprah Magazine, Allure, Cosmopolitan, and Refinery29, among many others. For more information about our products and our science, visit virtuelabs.com.

Return Policy

  • FREE returns on all orders within 30 days of purchase
  • FREE returns and exchanges in store for all online purchases
  • See Returns page for more details: Returns.

Shipping Information

  • FREE 2-day delivery
  • FREE Overnight delivery on orders of $200 or more
  • $20 for overnight delivery on orders under $200
  • Orders placed by 4 P.M. (Eastern) will be processed the same business day. Orders placed on weekends and holidays will be processed the next business day.

Product Reviews

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