Inspired by life’s simple moments, Apotheke believes that scent can transform a house into a home, elevate every mood, and help keep memories alive. What began in Brooklyn, New York, in 2011 as a personal exploration of scent formulation and soapmaking by founder Chrissy Fichtl has grown into a beloved luxury fragrance brand. True to its Brooklyn roots and contemporary ethos, Apotheke believes that simplicity is the ultimate expression of luxury.