Simplified, technology-driven, and science-proven, U Beauty is a high-performance, multifunctional line designed to streamline your daily regimen for maximum benefit. Powered by proprietary SIREN Capsule Tech, U Beauty delivers superior skincare comprehensively and efficiently, without the likelihood of irritation. Instead of releasing high levels of actives to the entire skin surface, U Beauty’s SIRENS avoid impacting healthy skin by luring damage-causing free radicals like a magnet, visibly boosting the skin with strategic key ingredients. The result: Breakthrough efficacy, without irritation.