Our Company

Marla Beck

“I created Bluemercury as a haven for beauty lovers. A place to learn a new tip or trick about makeup and skincare, or to pop in to our spa for a facial or brow styling. A place to always receive honest, expert advice, and to find the best beauty products in the world, right in your neighborhood.”

- Marla Beck Co-Founder & CEO of Bluemercury


Barry and Marla Beck are the founders and visionaries behind Bluemercury, Inc. In 1999, cosmetics could only be purchased at drugstores or department stores. As a recent graduate and working woman, Marla found less and less time to pursue her quest for products that would maintain glowing, healthy skin. Barry, a serial entrepreneur who had already started three businesses, saw an opportunity. Together, they created the first Bluemercury in Georgetown, Washington D.C. – the neighborhood store for beauty, where clients could find high quality, innovative beauty products and honest, expert advice.

We offer the world’s most innovative beauty products in a truly unique shopping experience. Bluemercury clients receive unparalleled technical product knowledge, expert advice and friendly service. Our teams would rather have clients leave the store with handfuls of samples, so that they can be sure to find products that work for them, rather than ever buy anything that is less than 100% right. Every day, we take hundreds of questions about skincare and makeup concerns and challenges. In addition to skincare, makeup, haircare, and fragrance products, clients can be pampered by our skincare experts in our locations’ spas. Our spas are home to the ultimate results-oriented treatments, including our world renowned oxygen facials, glycolic peels, waxing and microdermabrasion.

Bluemercury’s innovative retailing model has been written about in Forbes, Inc. Magazine, the Wall Street Journal, USA Today, and has been the topic of numerous books, including Shopping: Why We Love It and How Retailers can Create the Ultimate Customer Experience and Be Happy at Work: 100 Women Who Love Their Jobs and Why. The future of Bluemercury is a continuation of Barry and Marla’s initial goals, bringing the best personal care products in the world and expert advice to every individual in an informative manner. Bluemercury continues to expand across the United States, bringing our honest, friendly expertise to beauty junkies and product enthusiasts across the nation.

Marla Beck

Marla Beck is the CEO and co-founder of Bluemercury Inc., a high-growth omni-channel beauty retailer founded in 1999. Bluemercury is recognized for disrupting the beauty industry with its innovative retail and human resource model. Macy’s Inc. (NYSE: M) saw the value of Bluemercury’s distinctive model and acquired the company in 2015 as a platform for agile growth and innovation.

Ms. Beck has shared her entrepreneurship expertise and strategies for scaling innovation on CNBC, CNN and Fox Business News. She has been a guest speaker for WWD’s CEO Summit, Columbia University’s Lang Center for Entrepreneurship’s Distinguished Speaker Series and the Inc. Women’s Summit. She is also the first woman to be recognized twice by Inc. magazine with cover stories both focusing on her entrepreneurial achievements.

Bluemercury’s creative business model has been the topic of numerous books, including Shopping: Why We Love it and How Retailers Can Create the Ultimate Customer Experience and Be Happy at Work: 100 Women Who Love Their Jobs and Why.

Ms. Beck enjoys advising and supporting entrepreneurs in the for-profit and social entrepreneurship sectors. From 2014-2015, Ms. Beck served at Harvard Business School as an Entrepreneur-in-Residence, where she advised startups founded by Harvard undergraduates and graduate students. From 2014 to present she has served as a judge at Harvard Business School’s New Venture Competition. She has conducted research on female entrepreneurship with Professor Lynda Applegate and served as a coach for the Women Presidents’ Organization’s Leading High Growth Businesses Seminar. In 2014, Ms. Beck was named as one of Goldman Sachs’ 100 Most Intriguing Entrepreneurs and was Ernst and Young’s Entrepreneur of the Year in 2005.

Prior to founding Bluemercury, she was a consultant at McKinsey & Company. She holds an M.B.A. from Harvard Business School, an M.P.A. from Harvard University’s John F. Kennedy School of Government and a B.A. in Political Economy with High Honors from the University of California, Berkeley. She serves on the Advisory Board of Harvard Business School’s Rock Center for Entrepreneurship and the Center for Public Leadership Advisory Board at Harvard’s Kennedy School of Government. She serves on the Board of Directors of the National Retail Federation, the Global Advisory Board of EdX, the Board of Trustees at the Sidwell Friends School in Washington D.C. and is an independent director on the Board of Directors of The Children’s Place (NASDAQ: PLCE), where she serves on the audit committee.  She resides in Bethesda, Maryland, with her husband and three children.

  • 1999

    Entrepreneurs Barry and Marla Beck open Bluemercury as a startup e-commerce site with $1 million in seed money

  • 2000

    Physical retail store #1 quickly follows in the Georgetown neighborhood of Washington, DC as the Beck’s learn the world isn’t quite ready for a beauty e-tailer

  • 2001

    Bluemercury opens Store #3 on Walnut St. in Philadelphia, PA, the first store outside of the DC Market

  • 2004

    Bluemercury serves its one millionth customer

  • 2005

    Barry and Marla partner with a large private equity investor, the Invus Group, to close the deal on a growth capital investment

  • 2007

    Bluemercury sells its one millionth Lipstick

  • 2008

    Bluemercury opens first New York City store on the Upper West Side at 83rd & Broadway

  • 2010

    Bluemercury acquires U.S. Operations of Douglas Parfümerie Chain

  • 2012

    M-61 Powerful Skincare® is born after 10 years of research and development

  • 2013

    Bluemercury launches M-61’s best-selling PowerGlow® Peel, a 1-minute, 1-step exfoliating peel pad

  • 2014

    Bluemercury celebrates 15th Anniversary and by a unanimous vote of the DC city council, naming September 15th Bluemercury Day in Washington, DC

  • 2015

    Bluemercury is sold to Macy’s for $210 million in cash

  • 2016

    Bluemercury opens Store #100 in Savannah, GA

  • 2017

    Bluemercury opens Flagship Store at the New York Hilton Midtown featuring AI mirror technology and 1-hour delivery in Manhattan

  • 2018

    Barry and Marla Beck are honored for lifetime achievement in the beauty industry at the New York City Dream ball presented by Leonard Lauder

  • 2019

    Bluemercury celebrates 20 years as your friendly, local neighborhood beauty store