Dyson solves problems that others ignore. Dyson has been researching the science of hair styling for almost a decade, investing over £100m into hair laboratories across the globe and employing thousands of hair scientists, engineers and professionals. These expert teams have studied in detail everything from the structure of hair to airflow dynamics whilst understanding thermal, mechanical and chemical damage – and the subsequent effects on hair health. At the core of Dyson technology is the drive to engineer products that use less reliance on heat and improve the overall styling experience, creating hair products for every hair type and every style with less damage.