Virtue® has cracked the code for healthy hair. With Alpha Keratin 60ku™, a patented, self-regulating human protein recognized by the hair as its own, Virtue’s technology targets and treats the underlying damage – the root cause of every major hair issue. So no matter what your hair “type,” you’ll get your best hair humanly possible. Virtue’s award-winning products have been recognized as the best in the industry by O: The Oprah Magazine, Allure, Cosmopolitan, and Refinery29, among many others.

Experiencing hair loss?

Virtue Flourish is here to help

Half of all women, and more than half of all men, will experience hair loss at some point in their lives. Virtue Flourish is a revolutionary new line aimed directly at the problem, with products that cleanse, purify and enrich the scalp, to encourage re-growth, and that nourish and strengthen new hair, to prevent breakage.

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