VIRTUE

Virtue® has cracked the code for healthy hair. With Alpha Keratin 60ku™, a patented, self-regulating human protein recognized by the hair as its own, Virtue’s technology targets and treats the underlying damage – the root cause of every major hair issue. So no matter what your hair “type,” you’ll get your best hair humanly possible. Virtue’s award-winning products have been recognized as the best in the industry by O: The Oprah Magazine, Allure, Cosmopolitan, and Refinery29, among many others.

Filter By

VIRTUE

Curl-Defining Whip

VIRTUE

Curl-Defining Whip
$36
Curl Shampoo

VIRTUE

Curl Shampoo
From $15
Curl Conditioner

VIRTUE

Curl Conditioner
From $16
Recovery Conditioner

VIRTUE

Recovery Conditioner
From $16
Recovery Shampoo

VIRTUE

Recovery Shampoo
From $15
The Restorative Treatment Mask
Smooth Conditioner

VIRTUE

Smooth Conditioner
From $16
Healing Oil Badge
Virtue Healing Oil

VIRTUE

Healing Oil
$42
Full Shampoo

VIRTUE

Full Shampoo
From $15
Smooth Shampoo

VIRTUE

Smooth Shampoo
From $15
Full Conditioner

VIRTUE

Full Conditioner
From $16
The One For All 6-In-1 Styler
Enjoy 15% Off Purchases of $150
Scalp & Hair Treatment Kit
Color Revival Kit

VIRTUE

Color Revival Kit
$35
The Polish Un-Frizz Cream
The Perfect Ending Split End Serum Badge
The Perfect Ending Split End Serum
Recovery Discovery Kit
Refresh Purifying Leave-In Conditioner
Topical Scalp Supplement
Exfoliating Scalp Treatment
Full Discovery Kit

VIRTUE

Full Discovery Kit
$36
Refresh Purifying Shampoo
Volumizing Mousse

VIRTUE

Volumizing Mousse
$36