Handpicked & Highly Curated
Ever wonder how we source the products that end up in our collection? Introducing Blue & Notable, a singular assortment of products and brands—some relatively unknown, some nearly iconic—carefully chosen with you in mind
Step 1: Uncover
We know what you like, and what you want more of. Our first step is to go out and find it
Step 2: Research
We look at efficacy, safety, and ease of use. We ask: Does it feel essential?
Step 3: Test
We ask our community of advisors to weigh in on any brand or product we're considering
Step 4: Invest
Once we're certain they're worthy, we bring these brands and products to you!
