20% Off $200+
20% Off $200+
Mutha No. 1 Serum main image
$130
20% Off $200+
Dr. Diamond’s Metacine Instafacial Plasma main image
Dr. Diamond’s Metacine
Instafacial Plasma
$200
20% Off $200+
Bestseller
Dr. Diamond’s Metacine Instafacial Emulsion main image
Dr. Diamond’s Metacine
Instafacial Emulsion
$350
20% Off $200+
Bestseller
EltaMD Skin Recovery Serum main image
Obagi Professional-C Serum 10% main image
20% Off $200+
Obagi Professional-C Serum 20% main image
20% Off $200+
Obagi Professional-C Serum 15% main image
20% Off $200+
20% Off $200+
Obagi Elastiderm Facial Serum main image
20% Off $200+
20% Off $200+
Spring Beauty Refresh: 20% off almost everything with your purchase of $200+
SkinCeuticals P-TIOX main image
SkinCeuticals
P-TIOX
$148
Bestseller
Dermalogica Biolumin C Night Restore main image
20% Off $200+
20% Off $200+
20% Off $200+
Bestseller
BalmLabs ClearBalm Serum Hydrator main image
20% Off $200+
Exclusive
BalmLabs ClearBalm Power Elixir main image
20% Off $200+
Exclusive
Dr. Barbara Sturm Super Anti-Aging Dual Serum main image
$430
20% Off $200+
SkinCeuticals HA Intensifier Multi-Glycan main image
Bestseller
Dr. Barbara Sturm Anti-Pollution Drops main image
Dr. Barbara Sturm
Anti-Pollution Drops
$160
20% Off $200+
20% Off $200+
20% Off $200+
Rodial Snake Serum main image
$105
20% Off $200+
SkinCeuticals Serum 10 AOX+ main image
SkinCeuticals
Serum 10 AOX+
$76
20% Off $200+
Susanne Kaufmann Vitamin C Complex main image
Susanne Kaufmann
Vitamin C Complex
$150
20% Off $200+
Susanne Kaufmann Hyaluron Serummain image
Susanne Kaufmann
Hyaluron Serum
$150
20% Off $200+
variant: 3.4 oz | 100 ml main image
$135 - $190
20% Off $200+
Bestseller
HigherDose Glow Serum main image
HigherDose
Glow Serum
$69
20% Off $200+
Rodial Retinol Overnight Gel main image
20% Off $200+
Chantecaille 24K Gold Essence Intense main image
$250
20% Off $200+
20% Off $200+
20% Off $200+
3x Rewards
Dr. Diamond’s Metacine Instafacial Infusion Biomimetic Microcollagen Serum main image
20% Off $200+
New
111SKIN Dark Spot Correcting Serum main image
20% Off $200+
New
20% Off $200+
New
Charlotte Tilbury Charlotte's Magic Serum Crystal Elixirvariant: 3.3 fl oz main image
$85 - $184
New
Hydration Duo
$156.40
$184
15% off
20% Off $200+
New
Dr. Whitney Bowe Beauty Retinal Night Advanced 0.1% Retinal Firming Treatmentmain image
New
Dr. Whitney Bowe Beauty Asta C Vitamin C Age Defense Serum main image
Dr. Whitney Bowe Beauty
Asta C Vitamin C Age Defense Serum
$88
New
Dr. Whitney Bowe Beauty Exfoliation Night Resurfacing and Brightening Serum main image
New
The Beauty Sandwich SS01 Secret Sauce main image
The Beauty Sandwich
SS01 Secret Sauce
$300
New
New
Plantkos Triple C Serummain image
$72
New
SkinMedica Post-Procedure Repair Complex main image
New
Vintner's Daughter Radiance Amplified Setmain image
Vintner's Daughter
Radiance Amplified Set
$270
New
Limited Edition

Face serum is an underrated but powerful step in a skincare routine. Before determining the best face serum for you, decide what you’d like to achieve with a new product. Want to work on your skin while you sleep? Try a night serum, ideally a retinol serum, to create new collagen for firmer, smoother, more even-looking skin. If you want a day serum, skincare goals that are best to tackle during this time can include brightening, hydration, and texture concerns. To fight discoloration, serums containing vitamin C will be your best bet. One of the most iconic vitamin C serums is SkinCeuticals C E Ferulic, which pairs the potent brightening ingredient with antioxidants ferulic acid and vitamin E to enhance the product’s efficacy. For hydration, consider a hyaluronic acid serum, which uses a sugar molecule that can hold up to 1,000 times its weight in water to draw moisture into skin. IS Clinical Active Serum combines glycolic acid, salicylic acid, lactic acid, and mushroom exfoliate and brighten. To help improve rough skin texture caused by enlarged pores and fine lines, try a niacinamide serum like SkinCeuticals Metacell Renewal B3, which features niacinamide (also known as vitamin B3), a blend of firming peptides, and glycerin to help decongest skin, fight discoloration, and balance hydration levels, resulting in smaller-looking pores and a more even, hydrated, youthful complexion.