Conscious Beauty

Conscious Beauty Seal of Approval

Conscious Beauty Seal of Approval

Our seal indicates that a product has met our standards and supports at least one of our Conscious Beauty pillars, outlined below.

Shop All Conscious Beauty
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What is Conscious Beauty?

For us, clean beauty is Conscious Beauty. We’ve built our Conscious Beauty philosophy around a holistic approach toward beauty that recognizes the interconnectivity of mind, body and general well-being. Using our No List as a jumping-off point, every item in our Conscious Beauty collection has been selected to fit a person’s lifestyle, with ingredients and formulations designed to enhance overall health.

Naturally Derived Formulated Without

  • Acetates
  • Acrylic acid
  • Aluminum
  • Benzalkonium chloride
  • Benzyl alcohol
  • Bha
  • Bht
  • Boric acid
  • Carbon Black
  • Coal Tar Dyes (P-Phenylenediamine)
  • DEA (diethanolamine)
  • Diazolidenyl urea
  • Linear Silcones (Dimethicone)
  • DMDM HYDANTOIN & UREA (Imidazolidinyl)
  • Formaldehyde
  • Hydroquinone
  • Hydroxethyl acrylate
  • Imidazolidinyl urea
  • Lanolin
  • MEA (Monoethanolamine)
  • Methylchloroisothizazolinone
  • Methylisothiazolinone
  • Methylmethacrylate
  • Mineral Oil
  • Mythylisothiazolinone
  • Nonoxynol
  • Oxybenzone
  • Parabens (Methyl, Butyl, Ethyl, Propyl)
  • Parrafins
  • Petrolatum
  • Phenol
  • Phthalates
  • Propylacetate
  • Quaternium
  • Cyclic Silicones: Cyclotetrasiloxane (D4), Cyclopentasiloxane (D5), Cyclohexasiloxane (D6), and Cyclomethicone
  • Sodium Laureth Sulfate (SLES)
  • Sodium Lauryl Sulfate (SLS)
  • Synthetic Dye
  • Synthetic Fragrances
  • Talc
  • TEA (Triethanolamine)
  • Toluene
  • Triclosan/Triclocarban
  • Tripheyl phosphate

Mindful Ingredients Formulated Without

  • Acetates
  • Acrylic acid
  • Aluminum
  • Benzalkonium chloride
  • Bha
  • Bht
  • Boric acid
  • Carbon Black
  • Coal Tar Dyes (P-Phenylenediamine)
  • DEA (diethanolamine)
  • Diazolidenyl urea
  • DMDM HYDANTOIN & UREA (Imidazolidinyl)
  • Formaldehyde
  • Hydroquinone
  • Hydroxethyl acrylate
  • Imidazolidinyl urea
  • MEA (Monoethanolamine)
  • Methylchloroisothizazolinone
  • Methylisothiazolinone
  • Methylmethacrylate
  • Mineral Oil
  • Mythylisothiazolinone
  • Nonoxynol
  • Oxybenzone
  • Parabens (Methyl, Butyl, Ethyl, Propyl)
  • Parrafins
  • Petrolatum
  • Phenol
  • Phthalates
  • Propylacetate
  • Quaternium
  • Cyclic Silicones: Cyclotetrasiloxane (D4), Cyclopentasiloxane (D5), Cyclohexasiloxane (D6), and Cyclomethicone
  • Silicone
  • Sodium Laureth Sulfate (SLES)
  • Sodium Lauryl Sulfate (SLS)
  • Synthetic Fragrances
  • Talc
  • TEA (Triethanolamine)
  • Toluene
  • Triclosan/Triclocarban
  • Tripheyl phosphate

Vegan & Cruelty Free Formulated Without

Plant Derivative Allowed

  • Allantoin
  • Alpha-hydroxy Acids
  • Ambergris
  • Arachidonic acid
  • Beeswax (cera alba)
  • Biotin
  • Caprylic acid
  • Carmine (carminic acid)
  • Cerebrosides
  • Cetyl alcohol
  • Chitosan
  • Cholesterol
  • Cochineal
  • Collagen
  • Cystine
  • Emu oil
  • Fish scales
  • Gelatin
  • Glycerin
  • Guanine
  • Honey
  • Hyaluronic Acid
  • Keratin
  • Lard
  • L-cysteine
  • Lecithin
  • Linoleic acid
  • Llanolin
  • Mink oil
  • Monoglycerides, glycerides
  • Myristic acid
  • Nucleic acids
  • Oestrogen
  • Oleic acids
  • Palmitic acid
  • Panthenol (provitamin B5 and derivatives)
  • Pristane
  • Polypeptides
  • Polysorbates
  • Progesterone
  • Propolis
  • RNA
  • Royal jelly
  • Shellac
  • Silk powder
  • Snails
  • Squalene
  • Stearic acid
  • Turtle oil
  • Urea (uric acid)
  • Vitamin A (retinol)
  • Vitamin D3 (cholecalciferol)
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Mindful Ingredients

We’ve researched which beauty ingredients to recommend and which to avoid. We’re committed to helping you find products formulated without harmful or toxic additives.

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Naturally Derived

These nontoxic products are formulated with ingredients that are either at least 70 percent organic or of food-grade quality, offering benefits that can only be powered by plants.

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Wellness

We all need self-care that helps keep a life balance. An easy way to support your body and mind is to develop a routine that nourishes your total health.