For us at Bluemercury, Conscious Beauty means taking a thoughtful approach to the products we incorporate into our daily routines, whether it's by evaluating the ingredients in our creams and cosmetics or by seeking out those that provide nourishing self-care support.
Conscious Seal of Approval
Our seal indicates that a product has met our standards and supports our Conscious Beauty philosophy.
For years, Bluemercury has empowered you to find beauty that is best for you. After launching the first vegan skincare line with your overall health in mind, we developed Conscious Beauty, an entire collection dedicated to your total wellness. Conscious Beauty means choosing products with good-for-you ingredients that help you feel and look your best.
We spent years evolving and testing the collection to provide you the best in whole beauty and whole health—from organic blends and botanical-based naturals to digestive collagen supplements and cruelty-free makeup. We've curated the top beauty brands into Conscious Beauty pillars to help you discover products that fit your lifestyle and deliver the results you want.
Pillars of Conscious Beauty
We have four pillars on which we’ve built our Conscious Beauty philosophy. They speak to our holistic approach toward beauty and the interconnectivity of your mind, body and overall well-being. Each product and brand is selected to fit your lifestyle, with ingredients and formulations designed to enhance your overall health.
Vegan & Cruelty Free
We’ve always supported vegan beauty, including two exclusive Bluemercury lines. As brands begin to embrace our philosophy, we continue to discover cruelty-free beauty that contains zero animal byproducts.
Vegan & Cruelty Free
Mindful Ingredients
We have researched which ingredients to recommend and which to avoid. We’re mindful about helping you find products formulated without harmful or toxic ingredients.
Mindful Ingredients
Naturally Derived
These products are non-toxic and at least 70% organic or food-grade quality, offering benefits powered by ingredients that can only be found in nature.
Naturally Derived
Wellness
We all need self-care that helps keep a life balance. An easy way to support your body and mind is to develop a routine that nourishes your total health.
Wellness
Naturally Derived Pillar Formulated Without
- Acetates
- Acrylic acid
- Aluminum
- Benzalkonium chloride
- Benzyl alcohol
- Bha
- Bht
- Boric acid
- Carbon Black
- Coal Tar Dyes (P-Phenylenediamine)
- DEA (diethanolamine)
- Diazolidenyl urea
- Linear Silcones (Dimethicone)
- DMDM HYDANTOIN & UREA (Imidazolidinyl)
- Formaldehyde
- Hydroquinone
- Hydroxethyl acrylate
- Imidazolidinyl urea
- Lanolin
- MEA (Monoethanolamine)
- Methylchloroisothizazolinone
- Methylisothiazolinone
- Methylmethacrylate
- Mineral Oil
- Mythylisothiazolinone
- Nonoxynol
- Oxybenzone
- Parabens (Methyl, Butyl, Ethyl, Propyl)
- Parrafins
- Petrolatum
- Phenol
- Phthalates
- Propylacetate
- Quaternium
- Cyclic Silicones: Cyclotetrasiloxane (D4), Cyclopentasiloxane (D5), Cyclohexasiloxane (D6), and Cyclomethicone
- Sodium Laureth Sulfate (SLES)
- Sodium Lauryl Sulfate (SLS)
- Synthetic Dye
- Synthetic Fragrances
- Talc
- TEA (Triethanolamine)
- Toluene
- Triclosan/Triclocarban
- Tripheyl phosphate
Mindful Ingredients Pillar Formulated Without
- Acetates
- Acrylic acid
- Aluminum
- Benzalkonium chloride
- Bha
- Bht
- Boric acid
- Carbon Black
- Coal Tar Dyes (P-Phenylenediamine)
- DEA (diethanolamine)
- Diazolidenyl urea
- DMDM HYDANTOIN & UREA (Imidazolidinyl)
- Formaldehyde
- Hydroquinone
- Hydroxethyl acrylate
- Imidazolidinyl urea
- MEA (Monoethanolamine)
- Methylchloroisothizazolinone
- Methylisothiazolinone
- Methylmethacrylate
- Mineral Oil
- Mythylisothiazolinone
- Nonoxynol
- Oxybenzone
- Parabens (Methyl, Butyl, Ethyl, Propyl)
- Parrafins
- Petrolatum
- Phenol
- Phthalates
- Propylacetate
- Quaternium
- Cyclic Silicones: Cyclotetrasiloxane (D4), Cyclopentasiloxane (D5), Cyclohexasiloxane (D6), and Cyclomethicone
- Silicone
- Sodium Laureth Sulfate (SLES)
- Sodium Lauryl Sulfate (SLS)
- Synthetic Fragrances
- Talc
- TEA (Triethanolamine)
- Toulene
- Triclosan/Triclocarban
- Tripheyl phosphate
Vegan Pillar Formulated Without
Plant Derivative Allowed
- Allantoin
- Alpha-hydroxy Acids
- Ambergris
- Arachidonic acid
- Beeswax (cera alba)
- Biotin
- Caprylic acid
- Carmine (carminic acid)
- Cerebrosides
- Cetyl alcohol
- Chitosan
- Cholesterol
- Cochineal
- Collagen
- Cystine
- Emu oil
- Fish scales
- Gelatin
- Glycerin
- Guanine
- Honey
- Hyaluronic Acid
- Keratin
- Lard
- L-cysteine
- Lecithin
- Linoleic acid
- Llanolin
- Mink oil
- Monoglycerides, glycerides
- Myristic acid
- Nucleic acids
- Oestrogen
- Oleic acids
- Palmitic acid
- Panthenol (provitamin B5 and derivatives)
- Pristane
- Polypeptides
- Polysorbates
- Progesterone
- Propolis
- RNA
- Royal jelly
- Shellac
- Silk powder
- Snails
- Squalene
- Stearic acid
- Turtle oil
- Urea (uric acid)
- Vitamin A (retinol)
- Vitamin D3 (cholecalciferol)
