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Conscious Beauty

Conscious Beauty Seal of Approval

Conscious Beauty Seal of Approval

Our seal indicates that a product has met our standards and supports at least one of our Conscious Beauty pillars, outlined below.

Shop All Conscious Beauty

What is Conscious Beauty?

For us, clean beauty is Conscious Beauty. We’ve built our Conscious Beauty philosophy around a holistic approach toward beauty that recognizes the interconnectivity of mind, body and general well-being. Using our No List as a jumping-off point, every item in our Conscious Beauty collection has been selected to fit a person’s lifestyle, with ingredients and formulations designed to enhance overall health.

The No List

Naturally Derived Formulated Without

  • Acetates
  • Acrylic acid
  • Aluminum
  • Benzalkonium chloride
  • Benzyl alcohol
  • Bha
  • Bht
  • Boric acid
  • Carbon Black
  • Coal Tar Dyes (P-Phenylenediamine)
  • DEA (diethanolamine)
  • Diazolidenyl urea
  • Linear Silcones (Dimethicone)
  • DMDM HYDANTOIN & UREA (Imidazolidinyl)
  • Formaldehyde
  • Hydroquinone
  • Hydroxethyl acrylate
  • Imidazolidinyl urea
  • Lanolin
  • MEA (Monoethanolamine)
  • Methylchloroisothizazolinone
  • Methylisothiazolinone
  • Methylmethacrylate
  • Mineral Oil
  • Mythylisothiazolinone
  • Nonoxynol
  • Oxybenzone
  • Parabens (Methyl, Butyl, Ethyl, Propyl)
  • Parrafins
  • Petrolatum
  • Phenol
  • Phthalates
  • Propylacetate
  • Quaternium
  • Cyclic Silicones: Cyclotetrasiloxane (D4), Cyclopentasiloxane (D5), Cyclohexasiloxane (D6), and Cyclomethicone
  • Sodium Laureth Sulfate (SLES)
  • Sodium Lauryl Sulfate (SLS)
  • Synthetic Dye
  • Synthetic Fragrances
  • Talc
  • TEA (Triethanolamine)
  • Toluene
  • Triclosan/Triclocarban
  • Tripheyl phosphate

Mindful Ingredients Formulated Without

  • Acetates
  • Acrylic acid
  • Aluminum
  • Benzalkonium chloride
  • Bha
  • Bht
  • Boric acid
  • Carbon Black
  • Coal Tar Dyes (P-Phenylenediamine)
  • DEA (diethanolamine)
  • Diazolidenyl urea
  • DMDM HYDANTOIN & UREA (Imidazolidinyl)
  • Formaldehyde
  • Hydroquinone
  • Hydroxethyl acrylate
  • Imidazolidinyl urea
  • MEA (Monoethanolamine)
  • Methylchloroisothizazolinone
  • Methylisothiazolinone
  • Methylmethacrylate
  • Mineral Oil
  • Mythylisothiazolinone
  • Nonoxynol
  • Oxybenzone
  • Parabens (Methyl, Butyl, Ethyl, Propyl)
  • Parrafins
  • Petrolatum
  • Phenol
  • Phthalates
  • Propylacetate
  • Quaternium
  • Cyclic Silicones: Cyclotetrasiloxane (D4), Cyclopentasiloxane (D5), Cyclohexasiloxane (D6), and Cyclomethicone
  • Silicone
  • Sodium Laureth Sulfate (SLES)
  • Sodium Lauryl Sulfate (SLS)
  • Synthetic Fragrances
  • Talc
  • TEA (Triethanolamine)
  • Toluene
  • Triclosan/Triclocarban
  • Tripheyl phosphate

Vegan & Cruelty Free Formulated Without

Plant Derivative Allowed

  • Allantoin
  • Alpha-hydroxy Acids
  • Ambergris
  • Arachidonic acid
  • Beeswax (cera alba)
  • Biotin
  • Caprylic acid
  • Carmine (carminic acid)
  • Cerebrosides
  • Cetyl alcohol
  • Chitosan
  • Cholesterol
  • Cochineal
  • Collagen
  • Cystine
  • Emu oil
  • Fish scales
  • Gelatin
  • Glycerin
  • Guanine
  • Honey
  • Hyaluronic Acid
  • Keratin
  • Lard
  • L-cysteine
  • Lecithin
  • Linoleic acid
  • Llanolin
  • Mink oil
  • Monoglycerides, glycerides
  • Myristic acid
  • Nucleic acids
  • Oestrogen
  • Oleic acids
  • Palmitic acid
  • Panthenol (provitamin B5 and derivatives)
  • Pristane
  • Polypeptides
  • Polysorbates
  • Progesterone
  • Propolis
  • RNA
  • Royal jelly
  • Shellac
  • Silk powder
  • Snails
  • Squalene
  • Stearic acid
  • Turtle oil
  • Urea (uric acid)
  • Vitamin A (retinol)
  • Vitamin D3 (cholecalciferol)

Vegan & Cruelty Free

We’ve always been fans of vegan beauty, starting with our two exclusive in-house lines, M-61 and Lune+Aster. As more brands embrace this philosophy, we continue to expand our offering of cruelty-free items that contain zero animal byproducts. 

Mindful Ingredients

We’ve researched which beauty ingredients to recommend and which to avoid. We’re committed to helping you find products formulated without harmful or toxic additives.

Naturally Derived

These nontoxic products are formulated with ingredients that are either at least 70 percent organic or of food-grade quality, offering benefits that can only be powered by plants.

Wellness

We all need self-care that helps keep a life balance. An easy way to support your body and mind is to develop a routine that nourishes your total health.