Conscious Beauty
Honest. Clean. Mindful.

Conscious Beauty means choosing products with good-for-you ingredients that help you feel and look your best.

With that in mind, we’ve curated a unique selection of skincare and makeup from innovative brands dedicated to your overall wellness.

Conscious Beauty Seal

Conscious
Seal of Approval

Our seal indicates that a product has met our standards and supports our Conscious Beauty philosophy.

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What is
Conscious Beauty?

For years, Bluemercury has empowered you to find beauty that is best for you. After launching the first vegan skincare line with your overall health in mind, we developed Conscious Beauty, an entire collection dedicated to your total wellness. Conscious Beauty means choosing products with good-for-you ingredients that help you feel and look your best.

We spent years evolving and testing the collection to provide you the best in whole beauty and whole health—from organic blends and botanical-based naturals to digestive collagen supplements and cruelty-free makeup. We've curated the top beauty brands into Conscious Beauty pillars to help you discover products that fit your lifestyle and deliver the results you want.

–Marla Beck Co-Founder & CEO

Pillars
of Conscious Beauty

We have four pillars on which we’ve built our Conscious Beauty philosophy. They speak to our holistic approach toward beauty and the interconnectivity of your mind, body and overall well-being. Each product and brand is selected to fit your lifestyle, with ingredients and formulations designed to enhance your overall health.

A woman drinking a green juice after a workout

Vegan

We’ve always supported vegan beauty, including two exclusive Bluemercury lines. As brands begin to embrace our philosophy, we continue to discover cruelty-free beauty that contains zero animal byproducts.


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A woman meditating

Mindful Ingredients

We have researched which ingredients to recommend and which to avoid. We’re mindful about helping you find products formulated without harmful or toxic ingredients.


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A tabletop covered in natural ingredients

Naturally Derived

These products are non-toxic and at least 70% organic or food-grade quality, offering benefits powered by ingredients that can only be found in nature.


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A set of candels and salts

Wellness

We all need self-care that helps keep a life balance. An easy way to support your body and mind is to develop a routine that nourishes your total health.


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The No List

Naturally Derived Pillar Formulated Without

  • Acetates
  • Acrylic acid
  • Aluminum
  • Benzalkonium chloride
  • Benzyl alcohol
  • Bha
  • Bht
  • Boric acid
  • Carbon Black
  • Coal Tar Dyes (P-Phenylenediamine)
  • DEA (diethanolamine)
  • Diazolidenyl urea
  • Linear Silcones (Dimethicone)
  • DMDM HYDANTOIN & UREA (Imidazolidinyl)
  • Formaldehyde
  • Hydroquinone
  • Hydroxethyl acrylate
  • Imidazolidinyl urea
  • Lanolin
  • MEA (Monoethanolamine)
  • Methylchloroisothizazolinone
  • Methylisothiazolinone
  • Methylmethacrylate
  • Mineral Oil
  • Mythylisothiazolinone
  • Nonoxynol
  • Oxybenzone
  • Parabens (Methyl, Butyl, Ethyl, Propyl)
  • Parrafins
  • Petrolatum
  • Phenol
  • Phthalates
  • Propylacetate
  • Quaternium
  • Cyclic Silicones: Cyclotetrasiloxane (D4), Cyclopentasiloxane (D5), Cyclohexasiloxane (D6), and Cyclomethicone
  • Sodium Laureth Sulfate (SLES)
  • Sodium Lauryl Sulfate (SLS)
  • Synthetic Dye
  • Synthetic Fragrances
  • Talc
  • TEA (Triethanolamine)
  • Toluene
  • Triclosan/Triclocarban
  • Tripheyl phosphate

Mindful Ingredients Pillar Formulated Without

  • Acetates
  • Acrylic acid
  • Aluminum
  • Benzalkonium chloride
  • Bha
  • Bht
  • Boric acid
  • Carbon Black
  • Coal Tar Dyes (P-Phenylenediamine)
  • DEA (diethanolamine)
  • Diazolidenyl urea
  • DMDM HYDANTOIN & UREA (Imidazolidinyl)
  • Formaldehyde
  • Hydroquinone
  • Hydroxethyl acrylate
  • Imidazolidinyl urea
  • MEA (Monoethanolamine)
  • Methylchloroisothizazolinone
  • Methylisothiazolinone
  • Methylmethacrylate
  • Mineral Oil
  • Mythylisothiazolinone
  • Nonoxynol
  • Oxybenzone
  • Parabens (Methyl, Butyl, Ethyl, Propyl)
  • Parrafins
  • Petrolatum
  • Phenol
  • Phthalates
  • Propylacetate
  • Quaternium
  • Cyclic Silicones: Cyclotetrasiloxane (D4), Cyclopentasiloxane (D5), Cyclohexasiloxane (D6), and Cyclomethicone
  • Silicone
  • Sodium Laureth Sulfate (SLES)
  • Sodium Lauryl Sulfate (SLS)
  • Synthetic Fragrances
  • Talc
  • TEA (Triethanolamine)
  • Toulene
  • Triclosan/Triclocarban
  • Tripheyl phosphate

Vegan Pillar Formulated Without

Plat Derivative Allowed

  • Allantoin
  • Alpha-hydroxy Acids
  • Ambergris
  • Arachidonic acid
  • Beeswax (cera alba)
  • Biotin
  • Caprylic acid
  • Carmine (carminic acid)
  • Cerebrosides
  • Cetyl alcohol
  • Chitosan
  • Cholesterol
  • Cochineal
  • Collagen
  • Cystine
  • Emu oil
  • Fish scales
  • Gelatin
  • Glycerin
  • Guanine
  • Honey
  • Hyaluronic Acid
  • Keratin
  • Lard
  • L-cysteine
  • Lecithin
  • Linoleic acid
  • Llanolin
  • Mink oil
  • Monoglycerides, glycerides
  • Myristic acid
  • Nucleic acids
  • Oestrogen
  • Oleic acids
  • Palmitic acid
  • Panthenol (provitamin B5 and derivatives)
  • Pristane
  • Polypeptides
  • Polysorbates
  • Progesterone
  • Propolis
  • RNA
  • Royal jelly
  • Shellac
  • Silk powder
  • Snails
  • Squalene
  • Stearic acid
  • Turtle oil
  • Urea (uric acid)
  • Vitamin A (retinol)
  • Vitamin D3 (cholecalciferol)