





AAPI Heritage Month
We're spotlighting the Asian American and Pacific Islander founders and co-founders of our favorite beauty (and non-beauty!) brands who bring their unique perspectives to our industry!



Dr. Maryam Zamani Founder of MZ Skin
We believe beauty is for everyone. If you agree, join us in celebrating the uniqueness in all individuals.
ExploreKrystle
MOTHER + MODEL
Anna
MOTHER-TO-BE + CREATIVE DIRECTOR
Yesim + Teresa
REAL ESTATE BROKER, DIGITAL MARKETER
Nothing evokes a mood or a memory quite like the perfect perfume. Whether you're searching for your signature scent or prefer to mix it up moment to moment, you'll discover plenty of options among our curated offerings.
ExploreBlue Notes
Bluemercury's destination for all things olfactory. Take our quiz to figure out your perfume personality!
We’re bringing you access to the brains behind the brands with our exclusive Q&A series. Learn how these beauty entrepreneurs find inspiration and develop must-have products
Read The Q+A'sDr. Maryam Zamani
MZ Skin
READ THE Q+AKendra Klob Butler
Alpyn Beauty
READ THE Q+AClara and John Molloy
Hermetica
READ THE Q+AOur Beauty Experts will show you how to make the most of your beauty routine, including advice on skincare, makeup and more! Learn new tips from the best team in beauty.
View All#BeautyExpert Awards 2022
Our neighborhood Beauty Experts are at the core of everything we do. Their knowledge informs the products we sell and the services we offer. In the opinions of our Beauty Experts, these 12 items merit a special shoutout for going above and beyond and deserve a place in everyone's beauty arsenal.
Blue Notes
Nothing evokes a mood or a memory quite like the perfect perfume. Whether you're searching for your signature scent or prefer to mix it up moment to moment, you'll discover plenty of options among our curated offerings.
The Guru Guide to Thinning Hair
The Thick of It
More than 50 percent of people experience hair loss. Luckily, treatments are available. In our latest guide, pros tell us what works, what doesn’t and what to do in the meantime.
We’ve curated a unique selection of skincare and makeup from innovative brands dedicated to your overall wellness.
Learn MoreConscious Beauty
What Does Our Seal Mean?
For us, Conscious Beauty means taking a thoughtful approach to the products we incorporate into our daily lives. Our seal indicates that an item has met our standards and supports our Conscious Beauty philosophy.
You deserve this!
Wellness in Minutes
You do have time for daily self-care. Let us show you how.