AAPI Heritage Month

We're spotlighting the Asian American and Pacific Islander founders and co-founders of our favorite beauty (and non-beauty!) brands who bring their unique perspectives to our industry!

Dr. Maryam Zamani of MZ Skin

Bluemercury Presents The Founders Series

Dr. Maryam Zamani Founder of MZ Skin

#ShowUSYourBag

We believe beauty is for everyone. If you agree, join us in celebrating the uniqueness in all individuals.

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Krystle

Krystle

MOTHER + MODEL

READ THE Q+A
Anna for #ShowUsYourBag

Anna

MOTHER-TO-BE + CREATIVE DIRECTOR

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Yesim + Teresa

REAL ESTATE BROKER, DIGITAL MARKETER

READ THE Q+A
Blue Notes

Nothing evokes a mood or a memory quite like the perfect perfume. Whether you're searching for your signature scent or prefer to mix it up moment to moment, you'll discover plenty of options among our curated offerings.

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Floral arrangement for Blue Notes

Blue Notes

Bluemercury's destination for all things olfactory. Take our quiz to figure out your perfume personality!

FIND YOUR FRAGRANCE
The Founders Series

We’re bringing you access to the brains behind the brands with our exclusive Q&A series. Learn how these beauty entrepreneurs find inspiration and develop must-have products

Read The Q+A's

Dr. Maryam Zamani

MZ Skin

READ THE Q+A

Kendra Klob Butler

Alpyn Beauty

READ THE Q+A

Clara and John Molloy

Hermetica

READ THE Q+A
Beauty Expert Buying Guides

Our Beauty Experts will show you how to make the most of your beauty routine, including advice on skincare, makeup and more! Learn new tips from the best team in beauty.

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#BeautyExpert Awards 2022

Our neighborhood Beauty Experts are at the core of everything we do. Their knowledge informs the products we sell and the services we offer. In the opinions of our Beauty Experts, these 12 items merit a special shoutout for going above and beyond and deserve a place in everyone's beauty arsenal.

SEE ALL THE WINNERS

Blue Notes

Nothing evokes a mood or a memory quite like the perfect perfume. Whether you're searching for your signature scent or prefer to mix it up moment to moment, you'll discover plenty of options among our curated offerings.

EXPLORE
A woman running her hand through her hair: Thinning Hair Guide

The Guru Guide to Thinning Hair

The Thick of It

More than 50 percent of people experience hair loss. Luckily, treatments are available. In our latest guide, pros tell us what works, what doesn’t and what to do in the meantime.

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Conscious Beauty: Honest Clean Mindful

We’ve curated a unique selection of skincare and makeup from innovative brands dedicated to your overall wellness.

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Conscious Beauty

What Does Our Seal Mean?

For us, Conscious Beauty means taking a thoughtful approach to the products we incorporate into our daily lives. Our seal indicates that an item has met our standards and supports our Conscious Beauty philosophy. 

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Wellness Products

You deserve this!

Wellness in Minutes

You do have time for daily self-care. Let us show you how.

SHOP WELLNESS