What to Look for in a Brightening Serum

Choosing the right brightening serum can help you achieve a radiant, even-toned complexion. Here are key factors to consider before making your selection.

1. Active Ingredients

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Look for clinically proven brightening agents such as vitamin C, niacinamide, licorice root extract, or alpha arbutin. These ingredients help reduce dark spots and promote a luminous glow.

2. Skin Type Compatibility

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Consider your skin type when selecting a serum. Lightweight, non-comedogenic formulas are ideal for oily or acne-prone skin, while hydrating serums with added moisturizers suit dry or sensitive skin.

3. Concentration and Potency

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Check the concentration of active ingredients for effective results. Higher percentages may offer faster benefits but could cause irritation if you have sensitive skin.

4. Additional Benefits

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Some brightening serums also target fine lines, hydration, or protection from environmental stressors. Choose a multi-tasking formula if you want to address multiple skincare concerns at once.

  1. 1
    Porte Per La Vitalita Face and Eye Serum
    478 REVIEWS
    Treat skin with a dual-use, supercharged treatment for the face and eye area that absorbs in a flash for an instant glowing transformation.
  2. 2
    Vitamin C THDA 20% Elixir
    425 REVIEWS
    A powerful plant-based Vitamin C concentrate that targets dark spots for visible improvement of complexion, amplified radiance, and brighter skin.
  3. 3
    Natural Retinol Bakuchiol 2% Elixir
    361 REVIEWS
    A powerful natural Retinol (Bakuchiol) concentrate.
  4. 4
    Brightening Booster Vitamin C Serum
    345 REVIEWS
    Brightening Booster Vitamin C Serum with 10% THD Ascorbate + Green Microalgae
  5. 5
    Biolumin-C Serum

    Dermalogica

    163 REVIEWS
    High-performance lactic acid and vitamin c serum. This AHA serum brightens, exfoliates firms and helps reduce the appearance of fine lines.
  6. 6
    PowerGlow Pro+ Niacinamide+Neuropeptide Serum
    159 REVIEWS
    BestSeller Exclusive
    Anti-aging niacinamide and neuropeptide glow serum with glycolic, salicylic and lactic acid. 
  7. 7
    The Good C Vitamin C Serum

    Dr. Barbara Sturm

    106 REVIEWS
    BestSeller
    Improve skin tone and reduce the signs of uneven pigmentation with this gentle Vitamin C face serum.
  8. 8
    Glow Drops

    Dr. Barbara Sturm

    104 REVIEWS
    A complexion-boosting and wrinkle-preventing serum that revitalizes tired, dull, uneven skin for a healthy glow from within.
  9. 9
    Repair Serum NAC Y2

    111SKIN

    77 REVIEWS
    BestSeller
    The skin-refining serum that helps to repair, plump, and protect your complexion. Powered by NAC Y², this antioxidant-rich formula encourages skin repair to help optimise the appearance.
  10. 10
    Vitamin B3 Brightening Serum
    73 REVIEWS
    Reduce the appearance of dark spots and uneven skin tone while improving skin barrier function with this powerful skin-brightening serum.

What to Look for in a Brightening Serum

Choosing the right brightening serum can help you achieve a radiant, even-toned complexion. Here are key factors to consider before making your selection.

1. Active Ingredients

Citrus catapult arrow

Look for clinically proven brightening agents such as vitamin C, niacinamide, licorice root extract, or alpha arbutin. These ingredients help reduce dark spots and promote a luminous glow.

2. Skin Type Compatibility

Citrus catapult arrow

Consider your skin type when selecting a serum. Lightweight, non-comedogenic formulas are ideal for oily or acne-prone skin, while hydrating serums with added moisturizers suit dry or sensitive skin.

3. Concentration and Potency

Citrus catapult arrow

Check the concentration of active ingredients for effective results. Higher percentages may offer faster benefits but could cause irritation if you have sensitive skin.

4. Additional Benefits

Citrus catapult arrow

Some brightening serums also target fine lines, hydration, or protection from environmental stressors. Choose a multi-tasking formula if you want to address multiple skincare concerns at once.