What to Look for in Eye Makeup Essentials

Choosing the right eye makeup essentials can help you achieve stunning looks with ease and confidence.

1. Formula and Texture

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Consider whether you prefer powders, creams, gels, or pencils for your eye makeup. Creamy formulas are great for blending and long wear, while powders offer buildable coverage and are ideal for layering.

2. Color Selection

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Look for versatile shades that complement your skin tone and eye color. Essential palettes often include a mix of neutrals and bold hues to create both everyday and dramatic looks.

3. Longevity and Wear

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Opt for products that are long-lasting, smudge-proof, and resistant to creasing. Waterproof mascaras and eyeliners can help your look stay fresh all day.

4. Gentle Ingredients

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Since the eye area is sensitive, choose formulas that are ophthalmologist-tested and free from irritants like fragrance or harsh chemicals. This is particularly important if you have sensitive eyes or wear contact lenses.

  1. 1
    Eyelights Cream Eyeshadow
    2,813 REVIEWS
    BestSeller
    Longwearing, crease-proof cream eyeshadows in six nourishing, metallic, buildable shades. 
  2. 2
    PurePressed Eye Shadow Triple
    647 REVIEWS
    BestSeller
    A carefully curated trio of complementary shadows that add depth and dimension with easy-to-create, nuanced looks. Gentle and safe for sensitive eyes. 
  3. 3
    Mystikol Powdered Eyeliner

    Jane Iredale

    423 REVIEWS
    Create the sexy look you love with new improved Mystikol Powdered Eyeliners!
  4. 4
    Matte Eye Colour

    Laura Mercier

    325 REVIEWS
    BestSeller
    An eyeshadow that defines the eyes with a single stroke of pure, intense matte color.
  5. 5
    PurePressed Eye Shadow Palette

    Jane Iredale

    231 REVIEWS
    BestSeller
    Six expertly coordinated shadows for limitless looks.
  6. 6
    Phyto-Eye Twist

    Sisley Paris

    98 REVIEWS
    BestSeller
    An ultra-easy, fun, luminous, waterproof and no-transfer eye make-up.
  7. 7
    Eye Sweep Brush

    Bobbi Brown

    78 REVIEWS
    All-around eyeshadow brush has soft bristles and a full, rounded shape that can be used to create a variety of eye makeup looks, from smokey eyes to subtle daytime defining.
  8. 8
    Eye Blender Brush

    Bobbi Brown

    70 REVIEWS
    Eye shadow blender brush expertly blends shades, softening any harsh lines or edges.
  9. 9
    Eye Shadow Brush

    Clinique

    68 REVIEWS
    Fluffy eye shadow brush that is perfectly sized to deposit the ideal amount of eye shadow to lids or highlight the brow bone area with precision.
  10. 10
    Eye Shadow Brush

    Bobbi Brown

    105 REVIEWS
    A small, condensed brush that helps expertly apply shadow from lash line to crease.

What to Look for in Eye Makeup Essentials

Choosing the right eye makeup essentials can help you achieve stunning looks with ease and confidence.

1. Formula and Texture

Citrus catapult arrow

Consider whether you prefer powders, creams, gels, or pencils for your eye makeup. Creamy formulas are great for blending and long wear, while powders offer buildable coverage and are ideal for layering.

2. Color Selection

Citrus catapult arrow

Look for versatile shades that complement your skin tone and eye color. Essential palettes often include a mix of neutrals and bold hues to create both everyday and dramatic looks.

3. Longevity and Wear

Citrus catapult arrow

Opt for products that are long-lasting, smudge-proof, and resistant to creasing. Waterproof mascaras and eyeliners can help your look stay fresh all day.

4. Gentle Ingredients

Citrus catapult arrow

Since the eye area is sensitive, choose formulas that are ophthalmologist-tested and free from irritants like fragrance or harsh chemicals. This is particularly important if you have sensitive eyes or wear contact lenses.