What to Look for in Eye Makeup Essentials

Choosing the right eye makeup essentials can help you achieve stunning looks with ease and confidence.

1. Formula and Texture

Citrus catapult arrow

Consider whether you prefer powders, creams, gels, or pencils for your eye makeup. Creamy formulas are great for blending and long wear, while powders offer buildable coverage and are ideal for layering.

2. Color Selection

Citrus catapult arrow

Look for versatile shades that complement your skin tone and eye color. Essential palettes often include a mix of neutrals and bold hues to create both everyday and dramatic looks.

3. Longevity and Wear

Citrus catapult arrow

Opt for products that are long-lasting, smudge-proof, and resistant to creasing. Waterproof mascaras and eyeliners can help your look stay fresh all day.

4. Gentle Ingredients

Citrus catapult arrow

Since the eye area is sensitive, choose formulas that are ophthalmologist-tested and free from irritants like fragrance or harsh chemicals. This is particularly important if you have sensitive eyes or wear contact lenses.

  1. 1
    PurePressed Eye Shadow Triple
    645 REVIEWS
    BestSeller
    A carefully curated trio of complementary shadows that add depth and dimension with easy-to-create, nuanced looks. Gentle and safe for sensitive eyes. 
  2. 2
    Mystikol Powdered Eyeliner

    Jane Iredale

    420 REVIEWS
    Create the sexy look you love with new improved Mystikol Powdered Eyeliners!
  3. 3
    PurePressed Eye Shadow

    Jane Iredale

    409 REVIEWS
    A balanced selection of gorgeous neutral matte & shimmer shadows for all skin tones. Gentle & safe for sensitive eyes.
  4. 4
    Matte Eye Colour

    Laura Mercier

    321 REVIEWS
    BestSeller
    An eyeshadow that defines the eyes with a single stroke of pure, intense matte color.
  5. 5
    PurePressed Eye Shadow Palette

    Jane Iredale

    231 REVIEWS
    BestSeller
    Six expertly coordinated shadows for limitless looks.
  6. 6
    Luxe Eye Shadow

    Bobbi Brown

    130 REVIEWS
    An all-new, multidimensional metallic eye shadow formula designed to give eyes instant incandescence.
  7. 7
    Eye Sweep Brush

    Bobbi Brown

    78 REVIEWS
    All-around eyeshadow brush has soft bristles and a full, rounded shape that can be used to create a variety of eye makeup looks, from smokey eyes to subtle daytime defining.
  8. 8
    Eye Shadow Brush

    Clinique

    67 REVIEWS
    Fluffy eye shadow brush that is perfectly sized to deposit the ideal amount of eye shadow to lids or highlight the brow bone area with precision.
  9. 9
    Artistique Eyeshadow
    23 REVIEWS
    From glistening shimmers to ultra-lush velvets, this versatile collection of sumptuous shades can be applied dry, for a sheer wash of color, or wet, for a richer, more intense effect.
  10. 10
    Eye Shadow Refill

    Trish McEvoy

    42 REVIEWS
    A silky, pigment-rich eye shadow with a creamy matte finish.

What to Look for in Eye Makeup Essentials

Choosing the right eye makeup essentials can help you achieve stunning looks with ease and confidence.

1. Formula and Texture

Citrus catapult arrow

Consider whether you prefer powders, creams, gels, or pencils for your eye makeup. Creamy formulas are great for blending and long wear, while powders offer buildable coverage and are ideal for layering.

2. Color Selection

Citrus catapult arrow

Look for versatile shades that complement your skin tone and eye color. Essential palettes often include a mix of neutrals and bold hues to create both everyday and dramatic looks.

3. Longevity and Wear

Citrus catapult arrow

Opt for products that are long-lasting, smudge-proof, and resistant to creasing. Waterproof mascaras and eyeliners can help your look stay fresh all day.

4. Gentle Ingredients

Citrus catapult arrow

Since the eye area is sensitive, choose formulas that are ophthalmologist-tested and free from irritants like fragrance or harsh chemicals. This is particularly important if you have sensitive eyes or wear contact lenses.