What to Look for in Eye Shadow

Choosing the best eye shadow can elevate your makeup look and enhance your eyes—here’s what to keep in mind.

1. Pigmentation

Citrus catapult arrow

Highly pigmented eye shadows deliver vibrant color payoff with less product. Look for formulas that provide rich, true-to-pan shades for striking results.

2. Blendability

Citrus catapult arrow

A quality eye shadow should blend easily without patchiness or harsh lines. Creamy, finely-milled powders or smooth creams make application effortless and allow seamless transitions between colors.

3. Longevity

Citrus catapult arrow

Long-wearing formulas help your look last throughout the day or night. Consider eye shadows that are crease-resistant and offer extended wear, particularly if you have oily lids or need all-day performance.

4. Finish and Shade Range

Citrus catapult arrow

Eye shadows come in a variety of finishes, including matte, shimmer, satin, and metallic. Choose a palette or single shade that suits your style and complements your skin tone, whether you prefer subtle neutrals or bold statement colors.

  1. 1
    Matte Eye Colour

    Laura Mercier

    337 REVIEWS
    BestSeller
    An eyeshadow that defines the eyes with a single stroke of pure, intense matte color.
  2. 2
    Glaze Eye Shadow Refill

    Trish McEvoy

    39 REVIEWS
    BestSeller
    A silky, pigment-rich eye shadow with a luminous shimmer finish.
  3. 3
    Scattered Light Glitter Eyeshadow
    227 REVIEWS
    A weightless micro-glitter eyeshadow infused with light-reflecting pearls to create high impact, sparkling eyes.
  4. 4
    PurePressed Eye Shadow

    Jane Iredale

    418 REVIEWS
    A balanced selection of gorgeous neutral matte & shimmer shadows for all skin tones. Gentle & safe for sensitive eyes.
  5. 5
    Artistique Eyeshadow
    23 REVIEWS
    From glistening shimmers to ultra-lush velvets, this versatile collection of sumptuous shades can be applied dry, for a sheer wash of color, or wet, for a richer, more intense effect.

What to Look for in Eye Shadow

Choosing the best eye shadow can elevate your makeup look and enhance your eyes—here’s what to keep in mind.

1. Pigmentation

Citrus catapult arrow

Highly pigmented eye shadows deliver vibrant color payoff with less product. Look for formulas that provide rich, true-to-pan shades for striking results.

2. Blendability

Citrus catapult arrow

A quality eye shadow should blend easily without patchiness or harsh lines. Creamy, finely-milled powders or smooth creams make application effortless and allow seamless transitions between colors.

3. Longevity

Citrus catapult arrow

Long-wearing formulas help your look last throughout the day or night. Consider eye shadows that are crease-resistant and offer extended wear, particularly if you have oily lids or need all-day performance.

4. Finish and Shade Range

Citrus catapult arrow

Eye shadows come in a variety of finishes, including matte, shimmer, satin, and metallic. Choose a palette or single shade that suits your style and complements your skin tone, whether you prefer subtle neutrals or bold statement colors.