What to Look for in Eye Shadow

Choosing the best eye shadow can elevate your makeup look and enhance your eyes—here’s what to keep in mind.

1. Pigmentation

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Highly pigmented eye shadows deliver vibrant color payoff with less product. Look for formulas that provide rich, true-to-pan shades for striking results.

2. Blendability

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A quality eye shadow should blend easily without patchiness or harsh lines. Creamy, finely-milled powders or smooth creams make application effortless and allow seamless transitions between colors.

3. Longevity

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Long-wearing formulas help your look last throughout the day or night. Consider eye shadows that are crease-resistant and offer extended wear, particularly if you have oily lids or need all-day performance.

4. Finish and Shade Range

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Eye shadows come in a variety of finishes, including matte, shimmer, satin, and metallic. Choose a palette or single shade that suits your style and complements your skin tone, whether you prefer subtle neutrals or bold statement colors.

  1. 1
    Eye Color Quad Eyeshadow
    2,545 REVIEWS
    An eyeshadow palette inspired by Tom Ford’s philosophy of sculpting features with light and symmetry that contours eyes with melting, magnetizing shades.
  2. 2
    Eyelights Cream Eyeshadow
    2,399 REVIEWS
    BestSeller
    Longwearing, crease-proof cream eyeshadows in six nourishing, metallic, buildable shades. 
  3. 3
    Eye Color Quad Crème

    Tom Ford

    1,984 REVIEWS
    Buildable, long-wearing eye color creams that enhance eyes in one swipe. 
  4. 4
    Long-Wear Waterproof Cream Eyeshadow Stick
    1,461 REVIEWS
    BestSeller
    A swipe-and-go cream eyeshadow stick that glides on with ease for 24 hours of color-true wear.
  5. 5
    Caviar Stick Eyeshadow

    Laura Mercier

    1,316 REVIEWS
    BestSeller
    A 24HR long-wear eyeshadow stick with creamy, rich color that effortlessly glides, blends and builds without tugging, flaking, smudging or creasing.
  6. 6
    Eyes To Mesmerise

    Charlotte Tilbury

    1,229 REVIEWS
    A long-lasting cream eyeshadow that features an easy, non-creasing formula.
  7. 7
    Caviar Stick Matte Eye Shadow
    720 REVIEWS
    A 24-hour long-wear, cream, matte eyeshadow stick that effortlessly glides, blends and builds on lids without tugging, flaking or creasing.
  8. 8
    PurePressed Eye Shadow Triple
    573 REVIEWS
    BestSeller
    A carefully curated trio of complementary shadows that add depth and dimension with easy-to-create, nuanced looks. Gentle and safe for sensitive eyes. 
  9. 9
    Cashmere Matte Eyelights

    RMS Beauty

    451 REVIEWS
    Creaseproof, matte cream eyeshadow in 8 new nourishing shades.
  10. 10
    PurePressed Eye Shadow

    Jane Iredale

    386 REVIEWS
    A balanced selection of gorgeous neutral matte & shimmer shadows for all skin tones. Gentle & safe for sensitive eyes.

What to Look for in Eye Shadow

Choosing the best eye shadow can elevate your makeup look and enhance your eyes—here’s what to keep in mind.

1. Pigmentation

Citrus catapult arrow

Highly pigmented eye shadows deliver vibrant color payoff with less product. Look for formulas that provide rich, true-to-pan shades for striking results.

2. Blendability

Citrus catapult arrow

A quality eye shadow should blend easily without patchiness or harsh lines. Creamy, finely-milled powders or smooth creams make application effortless and allow seamless transitions between colors.

3. Longevity

Citrus catapult arrow

Long-wearing formulas help your look last throughout the day or night. Consider eye shadows that are crease-resistant and offer extended wear, particularly if you have oily lids or need all-day performance.

4. Finish and Shade Range

Citrus catapult arrow

Eye shadows come in a variety of finishes, including matte, shimmer, satin, and metallic. Choose a palette or single shade that suits your style and complements your skin tone, whether you prefer subtle neutrals or bold statement colors.