What to Look for in Eye Shadow

Choosing the best eye shadow can elevate your makeup look and enhance your eyes—here’s what to keep in mind.

1. Pigmentation

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Highly pigmented eye shadows deliver vibrant color payoff with less product. Look for formulas that provide rich, true-to-pan shades for striking results.

2. Blendability

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A quality eye shadow should blend easily without patchiness or harsh lines. Creamy, finely-milled powders or smooth creams make application effortless and allow seamless transitions between colors.

3. Longevity

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Long-wearing formulas help your look last throughout the day or night. Consider eye shadows that are crease-resistant and offer extended wear, particularly if you have oily lids or need all-day performance.

4. Finish and Shade Range

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Eye shadows come in a variety of finishes, including matte, shimmer, satin, and metallic. Choose a palette or single shade that suits your style and complements your skin tone, whether you prefer subtle neutrals or bold statement colors.

  1. 1
    Eyelights Cream Eyeshadow
    2,854 REVIEWS
    Longwearing, crease-proof cream eyeshadows in six nourishing, metallic, buildable shades. 
  2. 2
    PurePressed Eye Shadow Triple
    669 REVIEWS
    A carefully curated trio of complementary shadows that add depth and dimension with easy-to-create, nuanced looks. Gentle and safe for sensitive eyes. 
  3. 3
    PurePressed Eye Shadow

    Jane Iredale

    416 REVIEWS
    A balanced selection of gorgeous neutral matte & shimmer shadows for all skin tones. Gentle & safe for sensitive eyes.
  4. 4
    24 Hour Eye Shadow And Liner
    44 REVIEWS
    BestSeller
    A creamy shadow pen that doubles as liner for quick, polished eye looks. Blends seamlessly, builds easily, and sets to long-wearing, crease-proof color.
  5. 5
    Eye Shadow Refill

    Trish McEvoy

    42 REVIEWS
    A silky, pigment-rich eye shadow with a creamy matte finish.
  6. 6
    Prismatique Eyes

    Surratt

    21 REVIEWS
    A unique double-decker eyeshadow that houses a water-resistant, matte cream shadow on top and a complementary duo-chrome powder shadow on the bottom to add a celestial twinkle to your eyes.
  7. 7
    RealGlow Eye Illuminator

    Lune+Aster

    8 REVIEWS
    Exclusive
    Universal, vegan champagne illuminator highlights to effortlessly emphasize eyes for a wide-eyed effect.
  8. 8
    Curator Eyeshadow

    Hourglass

    8 REVIEWS
    A 100% vegan eyeshadow collection that allows you to curate your own customizable palettes with 40 pressed powder shades across 4 finishes.
  9. 9
    Beyond Beige

    Surratt

    3 REVIEWS
    These four essential powder shades (Satin Salmon, Greige, Cuivre, and Brun Noir) are coveted by makeup artists for their versatility.

What to Look for in Eye Shadow

Choosing the best eye shadow can elevate your makeup look and enhance your eyes—here’s what to keep in mind.

1. Pigmentation

Citrus catapult arrow

Highly pigmented eye shadows deliver vibrant color payoff with less product. Look for formulas that provide rich, true-to-pan shades for striking results.

2. Blendability

Citrus catapult arrow

A quality eye shadow should blend easily without patchiness or harsh lines. Creamy, finely-milled powders or smooth creams make application effortless and allow seamless transitions between colors.

3. Longevity

Citrus catapult arrow

Long-wearing formulas help your look last throughout the day or night. Consider eye shadows that are crease-resistant and offer extended wear, particularly if you have oily lids or need all-day performance.

4. Finish and Shade Range

Citrus catapult arrow

Eye shadows come in a variety of finishes, including matte, shimmer, satin, and metallic. Choose a palette or single shade that suits your style and complements your skin tone, whether you prefer subtle neutrals or bold statement colors.