What to Look for in Eye Shadow

Choosing the best eye shadow can elevate your makeup look and enhance your eyes—here’s what to keep in mind.

1. Pigmentation

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Highly pigmented eye shadows deliver vibrant color payoff with less product. Look for formulas that provide rich, true-to-pan shades for striking results.

2. Blendability

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A quality eye shadow should blend easily without patchiness or harsh lines. Creamy, finely-milled powders or smooth creams make application effortless and allow seamless transitions between colors.

3. Longevity

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Long-wearing formulas help your look last throughout the day or night. Consider eye shadows that are crease-resistant and offer extended wear, particularly if you have oily lids or need all-day performance.

4. Finish and Shade Range

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Eye shadows come in a variety of finishes, including matte, shimmer, satin, and metallic. Choose a palette or single shade that suits your style and complements your skin tone, whether you prefer subtle neutrals or bold statement colors.

  1. 1
    Eyelights Cream Eyeshadow
    2,807 REVIEWS
    BestSeller
    Longwearing, crease-proof cream eyeshadows in six nourishing, metallic, buildable shades. 
  2. 2
    Long-Wear Waterproof Cream Eyeshadow Stick
    2,167 REVIEWS
    BestSeller
    A swipe-and-go cream eyeshadow stick that glides on with ease for 24 hours of color-true wear.
  3. 3
    PurePressed Eye Shadow Triple
    647 REVIEWS
    BestSeller
    A carefully curated trio of complementary shadows that add depth and dimension with easy-to-create, nuanced looks. Gentle and safe for sensitive eyes. 
  4. 4
    PurePressed Eye Shadow

    Jane Iredale

    409 REVIEWS
    A balanced selection of gorgeous neutral matte & shimmer shadows for all skin tones. Gentle & safe for sensitive eyes.
  5. 5
    PurePressed Eye Shadow Palette

    Jane Iredale

    231 REVIEWS
    BestSeller
    Six expertly coordinated shadows for limitless looks.
  6. 6
    Phyto-Eye Twist

    Sisley Paris

    98 REVIEWS
    BestSeller
    An ultra-easy, fun, luminous, waterproof and no-transfer eye make-up.
  7. 7
    Les Phyto-Ombres Eyeshadow

    Sisley Paris

    67 REVIEWS
    BestSeller
    An eye shadow with a half-powder, half-cream hybrid texture that embellishes the eyes with a veil of colour and radiance.
  8. 8
    24 Hour Eye Shadow And Liner
    43 REVIEWS
    BestSeller
    A creamy, richly pigmented, and crease-proof shadow pen and liner.
  9. 9
    Eye Shadow Refill

    Trish McEvoy

    42 REVIEWS
    A silky, pigment-rich eye shadow with a creamy matte finish.
  10. 10
    Prismatique Eyes

    Surratt

    21 REVIEWS
    A unique double-decker eyeshadow that houses a water-resistant, matte cream shadow on top and a complementary duo-chrome powder shadow on the bottom to add a celestial twinkle to your eyes.

What to Look for in Eye Shadow

Choosing the best eye shadow can elevate your makeup look and enhance your eyes—here’s what to keep in mind.

1. Pigmentation

Citrus catapult arrow

Highly pigmented eye shadows deliver vibrant color payoff with less product. Look for formulas that provide rich, true-to-pan shades for striking results.

2. Blendability

Citrus catapult arrow

A quality eye shadow should blend easily without patchiness or harsh lines. Creamy, finely-milled powders or smooth creams make application effortless and allow seamless transitions between colors.

3. Longevity

Citrus catapult arrow

Long-wearing formulas help your look last throughout the day or night. Consider eye shadows that are crease-resistant and offer extended wear, particularly if you have oily lids or need all-day performance.

4. Finish and Shade Range

Citrus catapult arrow

Eye shadows come in a variety of finishes, including matte, shimmer, satin, and metallic. Choose a palette or single shade that suits your style and complements your skin tone, whether you prefer subtle neutrals or bold statement colors.