1. Skin Type Compatibility
2. Ingredients
Look for gentle, effective ingredients that align with your skincare goals. Avoid harsh sulfates and opt for nourishing elements like hyaluronic acid, ceramides, or soothing botanicals if you have sensitive skin.
3. Formulation
Facial cleansers come in various forms including gels, creams, foams, oils, and balms. The texture and formulation can impact how well it removes makeup, dirt, and excess oil while maintaining your skin’s moisture barrier.
4. Targeted Concerns
Consider any specific skin concerns you want to address, such as acne, dullness, or redness. Some cleansers offer added benefits like exfoliation or calming properties to help improve the overall appearance of your complexion.