What to Look for in Makeup

Choosing the right makeup can enhance your natural beauty and support your skin’s health. Here are four key aspects to consider when selecting makeup products.

1. Skin Type Compatibility

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Makeup should suit your skin type—whether you have oily, dry, combination, or sensitive skin. For example, those with oily skin may prefer mattifying formulas, while dry skin benefits from hydrating or dewy-finish products.

2. Coverage and Finish

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Consider how much coverage you want (sheer, medium, or full) and the finish (matte, satin, or radiant). This helps ensure the product meets your desired look and comfort throughout the day.

3. Ingredients and Formulation

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Look for high-quality ingredients that are non-comedogenic and free of irritants like parabens or synthetic fragrances, particularly if you have sensitive skin. Clean or dermatologically tested formulas can be gentler on your complexion.

4. Shade Range and Undertone Match

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Finding a shade that matches your skin tone and undertone is essential for a natural appearance. Many brands offer wide ranges to accommodate different complexions—don’t hesitate to test shades before purchasing.

  1. 1
    Brow Wiz

    Anastasia Beverly Hills

    5,148 REVIEWS
    BestSeller
    An ultra-slim, retractable eyebrow pencil that is designed to add definition and hair-like detail with maximum precision, ease and control.
  2. 2
    Eye Color Quad Crème

    Tom Ford

    1,984 REVIEWS
    Buildable, long-wearing eye color creams that enhance eyes in one swipe. 
  3. 3
    Architecture Soft Matte Blurring Powder
    881 REVIEWS
    A super-fine translucent powder that sets makeup with a filter-like, diffused matte finish.
  4. 4
    Matte Eye Colour

    Laura Mercier

    290 REVIEWS
    BestSeller
    An eyeshadow that defines the eyes with a single stroke of pure, intense matte color.
  5. 5
    Luxe Lipstick

    Bobbi Brown

    107 REVIEWS
    Skincare-infused statement lip color with a rich satin finish—for lips that feel as Luxe as they look.
  6. 6
    Airbrush Brightening Flawless Finish
    100 REVIEWS
    A lightweight, microfine powder to visibly brighten, blur, and lift your eyes and face while setting your makeup for up to 16 hours—with no flashback.
  7. 7
    Long-Wear Brow Pencil

    Bobbi Brown

    354 REVIEWS
    All-in-one, refillable brow pencil
  8. 8
    The Feline Flick

    Charlotte Tilbury

    205 REVIEWS
    Enhance the look of your eye shape for wider-looking eyes in seconds.
  9. 9
    Precise 24-Hour Ultra Slim Eyebrow Pencil
    135 REVIEWS
    An ultra-fine brow pencil that delivers effortless precision, buildable color, and 24-hour wear.
  10. 10
    Vitamin Enriched Pressed Powder
    97 REVIEWS
    Vitamin B5 infused finishing powder that blurs, balances, and boosts moisture.

What to Look for in Makeup

Choosing the right makeup can enhance your natural beauty and support your skin’s health. Here are four key aspects to consider when selecting makeup products.

1. Skin Type Compatibility

Citrus catapult arrow

Makeup should suit your skin type—whether you have oily, dry, combination, or sensitive skin. For example, those with oily skin may prefer mattifying formulas, while dry skin benefits from hydrating or dewy-finish products.

2. Coverage and Finish

Citrus catapult arrow

Consider how much coverage you want (sheer, medium, or full) and the finish (matte, satin, or radiant). This helps ensure the product meets your desired look and comfort throughout the day.

3. Ingredients and Formulation

Citrus catapult arrow

Look for high-quality ingredients that are non-comedogenic and free of irritants like parabens or synthetic fragrances, particularly if you have sensitive skin. Clean or dermatologically tested formulas can be gentler on your complexion.

4. Shade Range and Undertone Match

Citrus catapult arrow

Finding a shade that matches your skin tone and undertone is essential for a natural appearance. Many brands offer wide ranges to accommodate different complexions—don’t hesitate to test shades before purchasing.