What to Look for in Makeup

Choosing the right makeup can enhance your natural beauty and support your skin’s health. Here are four key aspects to consider when selecting makeup products.

1. Skin Type Compatibility

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Makeup should suit your skin type—whether you have oily, dry, combination, or sensitive skin. For example, those with oily skin may prefer mattifying formulas, while dry skin benefits from hydrating or dewy-finish products.

2. Coverage and Finish

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Consider how much coverage you want (sheer, medium, or full) and the finish (matte, satin, or radiant). This helps ensure the product meets your desired look and comfort throughout the day.

3. Ingredients and Formulation

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Look for high-quality ingredients that are non-comedogenic and free of irritants like parabens or synthetic fragrances, particularly if you have sensitive skin. Clean or dermatologically tested formulas can be gentler on your complexion.

4. Shade Range and Undertone Match

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Finding a shade that matches your skin tone and undertone is essential for a natural appearance. Many brands offer wide ranges to accommodate different complexions—don’t hesitate to test shades before purchasing.

  1. 1
    Even Better Makeup Broad Spectrum SPF 15
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    Dermatologist-developed foundation visibly reduces dark spots in 12 weeks.
  2. 2
    Beyond Perfecting Foundation and Concealer
    3,171 REVIEWS
    A foundation-and-concealer in one for a natural look that lasts 24 hours.
  3. 3
    PurePressed Base Mineral Foundation Refill SPF 20/15
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    BestSeller
    Our #1 best-selling one-step foundation, concealer and sunscreen that blurs lines and nourishes skin with weightless, medium-to-full coverage and a second-skin finish. 
  4. 4
    Legendary Serum Lipstick

    RMS Beauty

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    Lipstick, lip serum, lip stain hybrid with 8hrs of hydration.
  5. 5
    Beyond Perfecting Powder Foundation and Concealer
    1,991 REVIEWS
    A foundation-and-concealer in one for a natural look that lasts 24 hours.
  6. 6
    Veil Translucent Setting Powder
    1,951 REVIEWS
    BestSeller
    The magic of Veil transformed into an ultra-refined loose powder designed to give skin a naturally flawless finish.
  7. 7
    Translucent Loose Setting Powder Mini
    1,729 REVIEWS
    A mini, cult-favorite and award-winning, silky powder with a touch of sheer coverage to set makeup for up to 16 hours of wear.
  8. 8
    Architecture Soft Matte Blurring Foundation
    1,621 REVIEWS
    Defies conventions and perfects the skin for a look of precision blur.
  9. 9
    Superpowder Double Face Makeup
    1,224 REVIEWS
    Mineral-enriched pressed powder that works alone as a moderate-to-full coverage base or as a finishing powder that layers seamlessly over liquid or cream foundation.
  10. 10
    Blush

    Nars

    Blush

    $36
    1,133 REVIEWS
    BestSeller
    Now in an upgraded formula that lasts for up to 16 hours, featuring true-color payoff with a comfortable, weightless feel.

What to Look for in Makeup

Choosing the right makeup can enhance your natural beauty and support your skin’s health. Here are four key aspects to consider when selecting makeup products.

1. Skin Type Compatibility

Citrus catapult arrow

Makeup should suit your skin type—whether you have oily, dry, combination, or sensitive skin. For example, those with oily skin may prefer mattifying formulas, while dry skin benefits from hydrating or dewy-finish products.

2. Coverage and Finish

Citrus catapult arrow

Consider how much coverage you want (sheer, medium, or full) and the finish (matte, satin, or radiant). This helps ensure the product meets your desired look and comfort throughout the day.

3. Ingredients and Formulation

Citrus catapult arrow

Look for high-quality ingredients that are non-comedogenic and free of irritants like parabens or synthetic fragrances, particularly if you have sensitive skin. Clean or dermatologically tested formulas can be gentler on your complexion.

4. Shade Range and Undertone Match

Citrus catapult arrow

Finding a shade that matches your skin tone and undertone is essential for a natural appearance. Many brands offer wide ranges to accommodate different complexions—don’t hesitate to test shades before purchasing.