What to Look for in the Best Mascaras for Your Makeup Routine

Choosing the right mascara can elevate your makeup look and enhance your lashes with every swipe. Here are key factors to consider when shopping for mascara.

1. Desired Lash Effect

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Decide if you want lengthening, volumizing, curling, or defining effects. Some mascaras specialize in one feature, while others offer multi-benefit formulas for a dramatic or natural finish.

2. Brush Type

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The shape and size of the mascara wand impact application and results. Thick, fluffy brushes add volume, while thin, curved wands help separate and lengthen lashes.

3. Formula Type

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Consider whether you prefer waterproof or washable formulas. Waterproof mascaras resist smudging and are ideal for long wear or humid conditions, while washable formulas are easier to remove.

4. Ingredients and Sensitivity

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If you have sensitive eyes or wear contact lenses, look for hypoallergenic and ophthalmologist-tested mascaras. Conditioning ingredients like vitamin E or panthenol can help nourish lashes during wear.

  1. 1
    XXL Mascara Waterproof
    2 REVIEWS
    Lashes are coated and defined without smudging or flaking
  2. 2
    The Curling Mascara

    Kevyn Aucoin

    6 REVIEWS
    This innovative protein-based formula coats and shrink wraps onto each and every lash as it dries for a separated, thick and curled finish.
  3. 3
    PureLash Lash Extender and Conditioner
    515 REVIEWS
    A single coat of this conditioner before applying mascara will help strengthen, lengthen and thicken your lashes, making the mascara twice as effective.
  4. 4
    High Impact Mascara

    Clinique

    4,151 REVIEWS
    BestSeller
    Lusher, plusher, bolder lashes for the most dramatic look.
  5. 5
    Climax Mascara

    Nars

    3,812 REVIEWS
    Buildable volume with an intense black pigment in a lightweight, flexible formula that won't clump or smudge.
  6. 6
    Glamolash Mascara XXL Black
    7 REVIEWS
    Achieve showstopping volume to the eyelashes with the intense black color concentration in XXL Mascara. 
  7. 7
    Straight Up Volumizing Peptide Mascara
    1,274 REVIEWS
    A clean and smudge-free mascara that delivers 12 hours of full lift and volume.
  8. 8
    Dramatic Lash Mascara

    Trish McEvoy

    27 REVIEWS
  9. 9
    The Volume Mascara

    Kevyn Aucoin

    40 REVIEWS
    A volume-building mascara that thickens, separates, and dramatically lengthens lashes with its innovative tubing formula.

What to Look for in the Best Mascaras for Your Makeup Routine

Choosing the right mascara can elevate your makeup look and enhance your lashes with every swipe. Here are key factors to consider when shopping for mascara.

1. Desired Lash Effect

Citrus catapult arrow

Decide if you want lengthening, volumizing, curling, or defining effects. Some mascaras specialize in one feature, while others offer multi-benefit formulas for a dramatic or natural finish.

2. Brush Type

Citrus catapult arrow

The shape and size of the mascara wand impact application and results. Thick, fluffy brushes add volume, while thin, curved wands help separate and lengthen lashes.

3. Formula Type

Citrus catapult arrow

Consider whether you prefer waterproof or washable formulas. Waterproof mascaras resist smudging and are ideal for long wear or humid conditions, while washable formulas are easier to remove.

4. Ingredients and Sensitivity

Citrus catapult arrow

If you have sensitive eyes or wear contact lenses, look for hypoallergenic and ophthalmologist-tested mascaras. Conditioning ingredients like vitamin E or panthenol can help nourish lashes during wear.