What to Look for in the Best Mascaras for Your Makeup Routine

Choosing the right mascara can elevate your makeup look and enhance your lashes with every swipe. Here are key factors to consider when shopping for mascara.

1. Desired Lash Effect

Citrus catapult arrow

Decide if you want lengthening, volumizing, curling, or defining effects. Some mascaras specialize in one feature, while others offer multi-benefit formulas for a dramatic or natural finish.

2. Brush Type

Citrus catapult arrow

The shape and size of the mascara wand impact application and results. Thick, fluffy brushes add volume, while thin, curved wands help separate and lengthen lashes.

3. Formula Type

Citrus catapult arrow

Consider whether you prefer waterproof or washable formulas. Waterproof mascaras resist smudging and are ideal for long wear or humid conditions, while washable formulas are easier to remove.

4. Ingredients and Sensitivity

Citrus catapult arrow

If you have sensitive eyes or wear contact lenses, look for hypoallergenic and ophthalmologist-tested mascaras. Conditioning ingredients like vitamin E or panthenol can help nourish lashes during wear.

  1. 1
    Pillow Talk Push Up Lashes Mascara

    Charlotte Tilbury

    3,996 REVIEWS
    A mascara that gives lashes instant and long-lasting volume, length, and lift with an exclusive "Load, Comb, and Lift" technology brush.
  2. 2
    Exagger Eyes Volume Mascara

    Charlotte Tilbury

    1,122 REVIEWS
    BestSeller
    A volumizing, long-wear mascara, with a smudge-proof formula that gives lashes nine times the volume and a double curl effect from root to tip.
  3. 3
    Beyond Clean Volumizing Mascara
    618 REVIEWS
    Lash-enhancing lengthening formula.
  4. 4
    Bottom Lash Mascara

    Clinique

    375 REVIEWS
    Innovative mascara specially designed to define the bottom lashes only with a precisely engineered mini brush.
  5. 5
    Eclipse Volumizing and Curling Mascara
    164 REVIEWS
    BestSeller
    Volumizing and curling tubular mascara that won't smudge, yet removes easily with warm water.
  6. 6
    Vast Lash Mascara

    Victoria Beckham Beauty

    31 REVIEWS
    BestSeller
    Enduring and smudge-proof yet easy to remove, Vast Lash is volumizing mascara reimagined.
  7. 7
    Pretty Extra Mascara
    12 REVIEWS
    For those who love fluffy and thick lashes, rather than thin and spidery, this mascara is for you.
  8. 8
    Length Define Tubing Mascara
    1 REVIEWS
    Featuring tube technology, our Length Define Tubing Mascara lengthens, locks in curl, and separates lashes.

What to Look for in the Best Mascaras for Your Makeup Routine

Choosing the right mascara can elevate your makeup look and enhance your lashes with every swipe. Here are key factors to consider when shopping for mascara.

1. Desired Lash Effect

Citrus catapult arrow

Decide if you want lengthening, volumizing, curling, or defining effects. Some mascaras specialize in one feature, while others offer multi-benefit formulas for a dramatic or natural finish.

2. Brush Type

Citrus catapult arrow

The shape and size of the mascara wand impact application and results. Thick, fluffy brushes add volume, while thin, curved wands help separate and lengthen lashes.

3. Formula Type

Citrus catapult arrow

Consider whether you prefer waterproof or washable formulas. Waterproof mascaras resist smudging and are ideal for long wear or humid conditions, while washable formulas are easier to remove.

4. Ingredients and Sensitivity

Citrus catapult arrow

If you have sensitive eyes or wear contact lenses, look for hypoallergenic and ophthalmologist-tested mascaras. Conditioning ingredients like vitamin E or panthenol can help nourish lashes during wear.