What to Look for in Self-Tanning Products

Choosing the right self-tanner can help you achieve a natural-looking, sun-kissed glow without the harmful effects of UV exposure.

1. Formula Type

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Self-tanners come in a variety of formats, including mousses, lotions, sprays, and drops. Consider your skin type and application preference—lotions are often hydrating for dry skin, while mousses and sprays can be quick-drying and ideal for those seeking fast results.

2. Desired Shade

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Look for products that offer a range of shades or gradual build-up options. Fair skin tones may benefit from lighter formulas, while medium to dark skin tones might prefer deeper hues for a more noticeable tan.

3. Ingredients

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Check for nourishing ingredients like aloe vera, hyaluronic acid, or vitamin E to keep your skin hydrated. If you have sensitive skin, opt for self-tanners free from parabens, sulfates, and artificial fragrances.

4. Longevity and Fade

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Consider how long the tan lasts and how evenly it fades. Some formulas offer longer-lasting color but may require exfoliation before reapplication to prevent patchiness or uneven fading.

  1. 1
    Luxe Whipped Crème Mousse
    469 REVIEWS
    Instantly boost your skin from the outside in, with our hydrating and most luxurious self tan yet. 
  2. 2
    Self Tan Express Bronzing Mousse
    518 REVIEWS
    BestSeller
    Award winning Express Tan. Rinse after 1 hour for a light glow, 2 hours for a medium bronze or 3 hours for a dark tan that will develop in 8 hours.
  3. 3
    Super Glow Hyaluronic Self Tan Serum
    1 REVIEWS
    Skincare meets self-tanning, combining hyaluronic acid, superfoods, and just the right amount of tanning actives for a gradual sun-kissed glow.
  4. 4
    The Express Water

    Tan-Luxe

    136 REVIEWS
    A skincare-infused express self-tanning water that hydrates and visibly evens delivering a natural-looking, streak-free tan, fast. 
  5. 5
    The Face Illuminating Self Tan Drops
    120 REVIEWS
    BestSeller
    Transform your favorite moisturizer into a custom self-tanner with these hydrating, nutrient-rich drops.
  6. 6
    The Body Illuminating Self Tan Drops
    104 REVIEWS
    BestSeller
    Transform your favorite moisturizer, body oil, or lotion into a custom self-tanner with these innovative drops. 
  7. 7
    Self Tan Classic Bronzing Mousse
    49 REVIEWS
    Our most iconic, fool proof and natural-looking tan.
  8. 8
    Luxe Tan Tonic Glow Drops
    628 REVIEWS
    Boost your skin from within, with our supercharged 5-in-1 glow drops.
  9. 9
    Self Tan Purity Bronzing Water Face Mist
    711 REVIEWS
    Refresh and revive your skin with our purest formula yet.
  10. 10
    The Water Hydrating Self Tan Water
    190 REVIEWS
    BestSeller
    Clear and odorless, this water-based self-tanner delivers a natural looking tan without clogging pores, streaking, or dehydrating. 

What to Look for in Self-Tanning Products

Choosing the right self-tanner can help you achieve a natural-looking, sun-kissed glow without the harmful effects of UV exposure.

1. Formula Type

Citrus catapult arrow

Self-tanners come in a variety of formats, including mousses, lotions, sprays, and drops. Consider your skin type and application preference—lotions are often hydrating for dry skin, while mousses and sprays can be quick-drying and ideal for those seeking fast results.

2. Desired Shade

Citrus catapult arrow

Look for products that offer a range of shades or gradual build-up options. Fair skin tones may benefit from lighter formulas, while medium to dark skin tones might prefer deeper hues for a more noticeable tan.

3. Ingredients

Citrus catapult arrow

Check for nourishing ingredients like aloe vera, hyaluronic acid, or vitamin E to keep your skin hydrated. If you have sensitive skin, opt for self-tanners free from parabens, sulfates, and artificial fragrances.

4. Longevity and Fade

Citrus catapult arrow

Consider how long the tan lasts and how evenly it fades. Some formulas offer longer-lasting color but may require exfoliation before reapplication to prevent patchiness or uneven fading.