What to Look for in Self-Tanning Products

Choosing the right self-tanner can help you achieve a natural-looking, sun-kissed glow without the harmful effects of UV exposure.

1. Formula Type

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Self-tanners come in a variety of formats, including mousses, lotions, sprays, and drops. Consider your skin type and application preference—lotions are often hydrating for dry skin, while mousses and sprays can be quick-drying and ideal for those seeking fast results.

2. Desired Shade

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Look for products that offer a range of shades or gradual build-up options. Fair skin tones may benefit from lighter formulas, while medium to dark skin tones might prefer deeper hues for a more noticeable tan.

3. Ingredients

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Check for nourishing ingredients like aloe vera, hyaluronic acid, or vitamin E to keep your skin hydrated. If you have sensitive skin, opt for self-tanners free from parabens, sulfates, and artificial fragrances.

4. Longevity and Fade

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Consider how long the tan lasts and how evenly it fades. Some formulas offer longer-lasting color but may require exfoliation before reapplication to prevent patchiness or uneven fading.

  1. 1
    Self Tan Express Bronzing Mousse
    533 REVIEWS
    Award winning Express Tan. Rinse after 1 hour for a light glow, 2 hours for a medium bronze or 3 hours for a dark tan that will develop in 8 hours.
  2. 2
    The Express Water

    Tan-Luxe

    138 REVIEWS
    A skincare-infused express self-tanning water that hydrates and visibly evens delivering a natural-looking, streak-free tan, fast. 
  3. 3
    The Body Illuminating Self Tan Drops
    105 REVIEWS
    BestSeller
    Transform your favorite moisturizer, body oil, or lotion into a custom self-tanner with these innovative drops. 
  4. 4
    The Face Illuminating Self Tan Drops
    127 REVIEWS
    BestSeller
    Transform your favorite moisturizer into a custom self-tanner with these hydrating, nutrient-rich drops.
  5. 5
    Beautiful Skin Island Glow Easy Tanning Drops
    321 REVIEWS
    Easy face tanning drops with skincare ingredients and tan-enhancing molecules for a lit-from-within island glow and feeling.
  6. 6
    The Gradual Illuminating Tanning Lotion
    102 REVIEWS
    Body moisturizer with a glow! Get a natural-looking tan with this nourishing tanning lotion designed to melt into your skin.
  7. 7
    Sunlit Skin Bronzing Tint and Self Tan Face Serum
    164 REVIEWS
    This no rinse self-tan serum is the perfect base for glowing, bronzed skin, giving you a radiant look in 3 hours.
  8. 8
    Self Tanning Hydrating Facial Skin Care
    19 REVIEWS
    Create a natural, uniform tan for the face.
  9. 9
    Gradual Tan Classic Daily Firming Lotion
    720 REVIEWS
    A sustainably-made daily firming lotion with gradual tanning technology that adds a light-to-medium sun-kissed glow. 
  10. 10
    Self Tanning Hydrating Body Skin Care
    10 REVIEWS
    Create a natural, uniform tan for the body.

What to Look for in Self-Tanning Products

Choosing the right self-tanner can help you achieve a natural-looking, sun-kissed glow without the harmful effects of UV exposure.

1. Formula Type

Citrus catapult arrow

Self-tanners come in a variety of formats, including mousses, lotions, sprays, and drops. Consider your skin type and application preference—lotions are often hydrating for dry skin, while mousses and sprays can be quick-drying and ideal for those seeking fast results.

2. Desired Shade

Citrus catapult arrow

Look for products that offer a range of shades or gradual build-up options. Fair skin tones may benefit from lighter formulas, while medium to dark skin tones might prefer deeper hues for a more noticeable tan.

3. Ingredients

Citrus catapult arrow

Check for nourishing ingredients like aloe vera, hyaluronic acid, or vitamin E to keep your skin hydrated. If you have sensitive skin, opt for self-tanners free from parabens, sulfates, and artificial fragrances.

4. Longevity and Fade

Citrus catapult arrow

Consider how long the tan lasts and how evenly it fades. Some formulas offer longer-lasting color but may require exfoliation before reapplication to prevent patchiness or uneven fading.