Explore new collection lipsticks to find your next lip color, whether you’re refreshing an everyday look or looking for a change. Browse the latest additions and compare shade, finish, and coverage descriptions to choose a lipstick that suits your preferences.

Ultra-Shine Lip Color main image.
Tom Ford
Ultra-Shine Lip Color
$67
Crushed Lip Color main image.
Bobbi Brown
Crushed Lip Color
$35
PowerLips Lipstick main image.
Lune+Aster
PowerLips Lipstick
$28
F'ing Fabulous Lip Color Lipstick main image.
Lip Crème main image.
Chantecaille
Lip Crème
$55
Unlocked Soft Matte Lipstick main image.
Flamingo Lip Chic main image.
Chantecaille
Flamingo Lip Chic
$55
Unforgettable Lipstick main image.
Kevyn Aucoin
Unforgettable Lipstick
$32
Hot Lips 2 main image.
Charlotte Tilbury
Hot Lips 2
$39
Rouge Victoria Matte Lipstick main image.
Victoria Beckham Beauty
Rouge Victoria Matte Lipstick
$75
Matte Revolution main image.
Charlotte Tilbury
Matte Revolution
$37
Lip Color Lipstick main image.
Tom Ford
Lip Color Lipstick
$64
Almost Lipstick main image.
Clinique
Almost Lipstick
$25
Legendary Serum Lipstick main image.
RMS Beauty
Legendary Serum Lipstick
$36
Runway Lip Color with 12 Hour Longwear main image.
K.I.S.S.I.N.G. Lipstick main image.
Charlotte Tilbury
K.I.S.S.I.N.G. Lipstick
$37
Lip Color Matte Lipstick main image.
Powermatte Lipstick main image.
Petal Soft Lip main image.
Laura Mercier
Petal Soft Lip
$36
Hot Lips main image.
Charlotte Tilbury
Hot Lips
$37
Explicit Lipstick main image.
Hyaluronic Happikiss main image.
Charlotte Tilbury
Hyaluronic Happikiss
$37

New collection lipsticks offer a fresh starting point for refining your signature lip look, whether you gravitate toward understated color or a more defined statement. When comparing lipsticks, consider shade, finish, and coverage together: a color’s depth and undertone shape its overall effect, while its finish influences how it reflects light. Softer tones close to your natural lip color can create a subtle, polished result, while richer or more contrasting shades bring greater emphasis to the lips. Undertone is another useful point of distinction. A blue-based red, a warm coral, and a muted rose each bring a different balance to a makeup look, even when their intensity is similar. Your natural lip pigmentation can also influence how a shade appears, particularly with lighter coverage. Consider both the color you want to see and the level of definition you prefer when choosing a lipstick for your routine.

Texture and finish help distinguish lipsticks beyond color alone. Matte finishes generally reflect less light for a more velvety appearance, while satin finishes offer a softer sheen; higher-shine finishes create a more reflective effect. These descriptions speak to appearance rather than guaranteeing comfort or wear time, so individual product details matter. Coverage is equally important: a sheer lipstick allows more of your natural lip color to show through, while a more opaque formula delivers stronger color payoff. For a streamlined everyday routine, consider how much precision you want during application and how comfortable you are with refreshing your color throughout the day. A softly blended lip and a sharply outlined look place different demands on application. Where available, product descriptions and shade imagery can help clarify finish, pigment intensity, and recommended use, making it easier to compare options beyond their appearance in the packaging.

Choosing among new collection lipsticks is also an opportunity to consider what will complement the makeup you already enjoy wearing. A shade that works with your usual blush and eye colors may fit readily into your rotation, while a contrasting tone can shift the focus of a familiar look. If you already have a favorite shade family, exploring a different depth or finish can add variety without requiring a complete change in your routine. For occasions when a precise edge matters, a coordinating lip liner can help define the shape; for a softer result, a lighter application can reduce the intensity of color. Lipstick can also be a thoughtful gift when you know the recipient’s preferred shades and textures. Whether selecting for yourself or someone else, prioritize the balance of color, finish, and application that feels most suited to the wearer rather than choosing by shade name alone.