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Virtue

Full Shampoo

562 Reviews
    $17
    $17
    A volumizing shampoo with a light, lacy lather that rinses clean without stripping or dehydrating hair.
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    Product Information

    Product Information

    Virtue Full Shampoo works to add volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Infused with Virtue’s first-of-its-kind Alpha Keratin 60ku protein, Full Shampoo was specifically developed to add volume and density to fine, limp hair strands. This extraordinarily lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time.

    Key Benefits

    • Cleans, Thickens, Volumizes 
    • Ideal for: All hair types looking for a boost in volume or density in strands. Especially great for fine, limp hair. 
    • Safe for color-treated and chemically treated hair. 
    • Fragrance: A revitalizing citrus floral blend of leafy greens, flowers, and fruit, including white pear notes, stimulating spearmint leaf, and bright, lemon essential oils.
    Clinical Results
    • 84% of women said their hair felt thicker.* 
    • 87% of women said their hair had more body.* 
    • 86% of women said their hair looked fuller.* 
    • *Consumer Perception Study of 55 women who used Full Shampoo and Conditioner for 1 week (7 uses).

    UPC

    817023020003

    Highlights

    Highlights

    Benefits color safe; volume and texture; fullness; strengthening; hydrating
    Concerns damage and split ends; dullness; breakage; heat damage
    Formulation liquid
    Ingredient Preference gluten free; phthalates free; paraben free
    Ingredients

    Ingredients

    • Alpha Keratin 60ku: Virtue’s proprietary human keratin, repaves and repairs damage to give you stronger, healthier, shinier hair in as few as five uses. 
    • Phospholipids: Molecules derived from natural soybeans that help fight frizz and protect against humidity.

    View Full Ingredients List Show less

    Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide Mipa, Keratin, Panthenol, Tocopherol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Extract, Sodium Dilauramidoglutamide Lysine, Palmitamidopropyltrimonium Chloride, Coconut Acid, Peg-200 Hydrogenated Glyceryl Palmate, Ethylhexylglycerin, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, Peg-7 Glyceryl Cocoate, Zinc Laurate, Polyquaternium-7, Sodium Methyl Isethionate, Parfum (Fragrance), Propylene Glycol, Sodium Laurate, Sodium Isethionate, Xanthan Gum, Phenoxyethanol, Chlorphenesin, Isopropanolamine, Sodium Benzoate, Citric Acid, Disodium Edta, Sodium Chloride, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide, Limonene, Linalool, Benzyl Salicylate.

    How To Use

    How To Use

    • Work a quarter-size amount of shampoo into a lather between palms. 
    • Apply to wet hair, massage into a rich lather, and rinse. 
    • Tip: As all Virtue Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, and working it into a rich lather before applying to hair.

    • Work a quarter-size amount of shampoo into a lather between palms. 
    • Apply to wet hair, massage into a rich lather, and rinse. 
    • Tip: As all Virtue Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, and working it into a rich lather before applying to hair.

    Complete the Routine

    Complete the Routine

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