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Product Information
Product Information
Description
Virtue Full Shampoo works to add volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Infused with Virtue’s first-of-its-kind Alpha Keratin 60ku protein, Full Shampoo was specifically developed to add volume and density to fine, limp hair strands. This extraordinarily lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time.
UPC: 817023020003
Key Benefits
- Cleans, Thickens, Volumizes
- Ideal for: All hair types looking for a boost in volume or density in strands. Especially great for fine, limp hair.
- Safe for color-treated and chemically treated hair.
- Fragrance: A revitalizing citrus floral blend of leafy greens, flowers, and fruit, including white pear notes, stimulating spearmint leaf, and bright, lemon essential oils.
Highlights
Highlights
- breakage
- damage and split ends
- dullness
- heat damage
Clinical Trials
Clinical Trials
- 84% of women said their hair felt thicker.*
- 87% of women said their hair had more body.*
- 86% of women said their hair looked fuller.*
- *Consumer Perception Study of 55 women who used Full Shampoo and Conditioner for 1 week (7 uses).
Ingredients
Ingredients
Alpha Keratin 60ku
Virtues proprietary human keratin, repaves and repairs damage to give you stronger, healthier, shinier hair in as few as five uses.
Phospholipids
Molecules derived from natural soybeans that help fight frizz and protect against humidity.
See Full Ingredients List See Full Ingredients List
aqua (water, eau), sodium cocoyl isethionate, sodium lauroyl methyl isethionate, cocamidopropyl betaine, glycerin, sodium methyl cocoyl taurate, cocamide mipa, keratin, panthenol, tocopherol, centella asiatica meristem cell culture, hydrolyzed adansonia digitata seed extract, sodium dilauramidoglutamide lysine, palmitamidopropyltrimonium chloride, coconut acid, peg-200 hydrogenated glyceryl palmate, ethylhexylglycerin, guar hydroxypropyltrimonium chloride, lauric acid, peg-7 glyceryl cocoate, zinc laurate, polyquaternium-7, sodium methyl isethionate, parfum (fragrance), propylene glycol, sodium laurate, sodium isethionate, xanthan gum, phenoxyethanol, chlorphenesin, isopropanolamine, sodium benzoate, citric acid, disodium edta, sodium chloride, benzyl alcohol, potassium sorbate, sodium hydroxide, limonene, linalool, benzyl salicylate.
How To Use
How To Use
- Work a quarter-size amount of shampoo into a lather between palms.
- Apply to wet hair, massage into a rich lather, and rinse.
- Tip: As all Virtue Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, and working it into a rich lather before applying to hair.
Shipping & Returns
Shipping & Returns
Returns & Exchanges are free and accepted in store and by mail within 60 days of purchase.
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