Virtue

Recovery Shampoo

$78
$78
    A luxurious, lathering shampoo for damage repair with a clean but hydrating finish.
    Size: 17 oz

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    Product Information

    Product Information

    Description

    Virtue Recovery Shampoo works to rebuild damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave hair healthy, soft, and supple. Formulated with first-of-its-kind Alpha Keratin 60ku, this shampoo behaves like high-powered treatment products, depositing pure, human keratin protein directly into the hair. It works hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment.

    UPC: 817023025855

    Key Benefits

    • Cleans, Replenishes, Nourishes
    • Ideal for: All hair types, especially hair thats damaged or in need of extra care.
    • Perfect for stressed-out hair thats been dehydrated from heat styling or chemical treatments.
    • Safe for color-treated and chemically treated hair.
    • Fragrance: A rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.
    Highlights

    Highlights

    hair type
    coarse | coily | color-treated | curly | fine | straight | wavy
    benefits
    color enhancing | color safe | gloss and shine | hydrating | strengthening
    formulation
    liquid
    ingredient preference
    gluten free | paraben free | phthalates free
    Concerns
    • breakage
    • damage and split ends
    • dullness
    • heat damage
    Clinical Trials

    Clinical Trials

    • 97% of women said their hair felt softer after just one use
    • 97% of women felt their hair was less damaged
    • 91% of women felt their hair was more manageable

    Consumer Perception Study of 42 women who used Recovery Shampoo and Conditioner for 2 weeks (10 uses)

    Ingredients

    Ingredients

    Alpha Keratin 60ku

    Virtues proprietary human keratin, repaves and repairs damage to give you stronger, healthier, shinier hair in as few as five uses.

    Hydrolyzed Quinoa

    This plant-based protein is a remarkable ingredient for hair, enhancing color, moisture retention, and shine.

    Baobab Seed Oil

    From the African Tree of Life (known for its ability to store water), this rich, silky oil can act as an intense emollient for dry, damaged hair.

    Grapefruit Extract

    Loaded with vitamin C and antioxidants, this refreshing fruit helps revitalize the scalp and returns hairs vibrance and shine.

    See Full Ingredients List See Full Ingredients List

    aqua (water, eau), sodium lauroyl methyl isethionate, glycerin, cocamidopropyl betaine, sodium cocoyl isethionate, sodium lauroyl glycinate, sodium methyl cocoyl taurate, glycol distearate, cocamide mipa, parfum (fragrance), sodium methyl isethionate, keratin, tocopherol, hydrolyzed quinoa, citrus paradisi (grapefruit) fruit extract, lauric acid, lactic acid, zinc laurate, sodium laurate, sodium isethionate, caprylyl glycol, guar hydroxypropyltrimonium chloride, cyamopsis tetragonoloba (guar) gum, trimethylsiloxyamodimethicone, peg-120 methyl glucose dioleate, hydroxyethylcellulose, coconut acid, ethylhexylglycerin, cellulose, acrylates copolymer, citric acid, c11-15 pareth-7, sodium hydroxide, trideceth-12, c12-16 pareth-9, sorbic acid, isopropanolamine, disodium edta, sodium acetate, mica, benzyl alcohol, sodium benzoate, potassium sorbate, phenoxyethanol, sodium chloride, benzyl salicylate, butylphenyl methylpropional, coumarin, limonene, hexyl cinnamal, linalool, ci 77891 (titanium dioxide), ci 77491 (iron oxides).

    How To Use

    How To Use

    • Work a quarter-size amount of shampoo into a lather between palms.
    • Apply to wet hair, massage into a rich lather, and rinse.
    • Tip: As all Virtue Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, and working it into a rich lather before applying to hair.
    Complete the Routine

    Complete the Routine

    variant: 1.7 fl oz | 50 ml main image
    Virtue
    Healing Oil
    $26 - $45
    variant: 2 oz main image
    Virtue
    Recovery Conditioner
    $18 - $90
    Virtue Damage Reverse Serum main image
    Virtue
    Damage Reverse Serum
    $60
    Shipping & Returns

    Shipping & Returns

    Bluemercury.com purchases can be returned free of charge to your local store or by mail within 90 days of purchase. Exchanges may only be completed in-store.

    BlueRewards members receive free ground shipping on all orders.

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