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Product Information
Product Information
Description
Virtue Smooth Shampoo works to both cleanse and refine textured hair. Infused with restorative ingredients, it de-frizzes strand by strand to seal in moisture and shine. Formulated with first-of-its-kind Alpha Keratin 60ku protein, this shampoo acts as a powerful in-shower daily smoothing treatment for hair. It repaves rough cuticles and reduces friction between each strand, tackling frizz at the source for hair care that goes light years beyond basic cleansing.
UPC: 817023020027
Key Benefits
- Cleans, Softens, Shines
- Ideal for: All hair types, especially those with frizz-prone, wavy, or curly hair.
- Safe for color-treated and chemically treated hair.
- Fragrance: A restorative blend of herbs, fruits, and citrus, incorporating soothing lavender and fresh mint essential oils.
Highlights
Highlights
- damage and split ends
- frizz
- breakage
- dullness
Clinical Trials
Clinical Trials
- 97% of women said their hair looked smoother.*
- 97% of women said their hair looked healthier.*
- 80% of women felt their hair looked smoother and morehydrated.**
- *Consumer Perception Study of 51 women who used Smooth Shampoo and Conditioner and Un-Frizz Cream for 1 week (7 uses).
- **Consumer Perception Study of 45 women who used Smooth Shampoo and Conditioner for 2 weeks (10 uses).
Ingredients
Ingredients
Alpha Keratin 60ku
Virtues proprietary human keratin, repaves and repairs damage to give you stronger, healthier, shinier hair in as few as five uses.
Phospholipids
Molecules derived from natural soybeans that help fight frizz and protect against humidity.
Gotu Kola
A multitasking Indian herb that promotes strength, smoothness, and luster.
See Full Ingredients List See Full Ingredients List
aqua (water, eau), sodium cocoyl isethionate, sodium lauroyl methyl isethionate, cocamidopropyl betaine, glycerin, sodium methyl cocoyl taurate, cocamide mipa, keratin, panthenol, tocopherol, centella asiatica meristem cell culture, hydrolyzed adansonia digitata seed extract, sodium dilauramidoglutamide lysine, palmitamidopropyltrimonium chloride, coconut acid, peg-200 hydrogenated glyceryl palmate, ethylhexylglycerin, guar hydroxypropyltrimonium chloride, lauric acid, peg-7 glyceryl cocoate, zinc laurate, polyquaternium-7, sodium methyl isethionate, parfum (fragrance), propylene glycol, sodium laurate, sodium isethionate, xanthan gum, phenoxyethanol, chlorphenesin, isopropanolamine, sodium benzoate, citric acid, disodium edta, sodium chloride, benzyl alcohol, potassium sorbate, sodium hydroxide, limonene, linalool, benzyl salicylate.
How To Use
How To Use
- Work a quarter-size amount of shampoo into a lather between palms.
- Apply to wet hair, massage into a rich lather, and rinse.
- Tip: As all Virtue Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, and working it into a rich lather before applying to hair.
Shipping & Returns
Shipping & Returns
Returns & Exchanges are free and accepted in store and by mail within 60 days of purchase.
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