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Virtue
Smooth Shampoo
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Virtue Smooth Shampoo works to both cleanse and refine textured hair. Infused with restorative ingredients, it de-frizzes strand by strand to seal in moisture and shine. Formulated with first-of-its-kind Alpha Keratin 60ku protein, this shampoo acts as a powerful in-shower daily smoothing treatment for hair. It repaves rough cuticles and reduces friction between each strand, tackling frizz at the source for hair care that goes light years beyond basic cleansing.
Key Benefits
- Cleans
- Softens
- Shines
- IDEAL FOR: All hair types, especially those with frizz-prone, wavy, or curly hair.
- Safe for color-treated and chemically treated hair.
- FRAGRANCE: A restorative blend of herbs, fruits, and citrus, incorporating soothing lavender and fresh mint essential oils.
Claims
ALL VIRTUE® PRODUCTS ARE FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE. VEGAN.UPC
817023020027
- 97% of women said their hair looked smoother.*
- 97% of women said their hair looked healthier.*
- 80% of women felt their hair looked smoother and more hydrated.**
- *Consumer Perception Study of 51 women who used Smooth Shampoo and Conditioner and Un-Frizz Cream for 1 week (7 uses).
- **Consumer Perception Study of 45 women who used Smooth Shampoo and Conditioner for 2 weeks (10 uses).
| Benefits | color safe; smoothing; hydrating; gloss and shine; oil control |
|---|---|
| Concerns | damage and split ends; frizz; breakage; dullness |
| Formulation | liquid |
| Ingredient Preference | gluten free; phthalates free; paraben free |
- Alpha Keratin 60ku: Virtue’s proprietary human keratin, repaves and repairs damage to give you stronger, healthier, shinier hair in as few as five uses.
- Phospholipids: Molecules derived from natural soybeans that help fight frizz and protect against humidity.
- Gotu Kola: A multitasking Indian herb that promotes strength, smoothness, and luster.
Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide Mipa, Keratin, Panthenol, Tocopherol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Extract, Sodium Dilauramidoglutamide Lysine, Palmitamidopropyltrimonium Chloride, Coconut Acid, Peg-200 Hydrogenated Glyceryl Palmate, Ethylhexylglycerin, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, Peg-7 Glyceryl Cocoate, Zinc Laurate, Polyquaternium-7, Sodium Methyl Isethionate, Parfum (Fragrance), Propylene Glycol, Sodium Laurate, Sodium Isethionate, Xanthan Gum, Phenoxyethanol, Chlorphenesin, Isopropanolamine, Sodium Benzoate, Citric Acid, Disodium Edta, Sodium Chloride, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide, Limonene, Linalool, Benzyl Salicylate.
- Work a quarter-size amount of shampoo into a lather between palms.
- Apply to wet hair, massage into a rich lather, and rinse.
- TIP: As all Virtue Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, and working it into a rich lather before applying to hair.
- Work a quarter-size amount of shampoo into a lather between palms.
- Apply to wet hair, massage into a rich lather, and rinse.
- TIP: As all Virtue Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, and working it into a rich lather before applying to hair.
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Virtue® is the first and only hair care with Alpha Keratin 60ku®, a human keratin that’s clinically proven to give you stronger, healthier hair in as few as five uses. It’s derived from ethically sourced human hair, which means it's so similar in structure to the keratin that makes up our hair, it’s able to bond to damaged sites and weave broken keratin strands back together naturally, making hair whole again. Virtue products are also vegan and free of gluten, parabens, sulfates, phthalates, and synthetic colors and dyes. Imagine what’s humanly possible with Virtue.
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