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M-61 with code TWENTYFIVE

The Silver Anniversary

May We Present

Celebrating 25 years with our friends, partners—and you

Augustinus Bader

For Your Eyes Only

These bestselling innovations from Augustinus Bader will help to reduce the appearance of circles, puffiness, dark shadows, fine lines, and wrinkles

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The Silver Anniversary

Celebrating 25 Years of Beauty Together

We’ve spent 25 years building meaningful partnerships, curating and creating, and earning the trust of clients like you. Thanks for being there every step of the way

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A Note From Our CEO

25 years! Beyond proud of and grateful to everyone who has made Bluemercury as special as it is today. We’ve done great things together, and we’re just getting started!

—Maly Bernstein

Spotlight On

SkinCeuticals P-Tiox

A needle-free solution for wrinkle correction (that really works)

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Aesop

Nature and science combine to nourish skin, hair, and body

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Hair to Stay
  • R+Co Bleu Ultra Dry Texture Spray  main image
    1
    R+Co Bleu
    Ultra Dry Texture Spray
    $49
  • R+Co Bleu F-Layer Detangling Mist main image
    2
    R+Co Bleu
    F-Layer Detangling Mist
    $42
Cheers to 25

25 Years Looks Good on You

Join the celebration. Sign up to receive $10 for every $250 you spend online or in your local store. Plus: birthday gifts, exclusive first access, and more surprises!

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Shop Talk

Visit Us

Let us put a face to the name—come see us in person

Find Your Local Store

Have a Seat

Our Beauty Experts are available in store to offer quick makeup tips and skincare tutorials, and to introduce you to beauty trends worth trying

In-Store Events

We’ve designed our stores to be sources of community and collaboration. Join us to learn, play, share ideas, and get to know fellow beauty enthusiasts near you

Loyalty Program

Enroll in BlueRewards for Free Shipping

BlueRewards is our exclusive (and free!) loyalty program. Join today to unlock access to members-only perks instantly, like free standard shipping and earning $10 for every $250 you spend

BlueRewards