How to Choose the Right Bronzer

Finding the right bronzer can be tricky, but don't fret there's a bronzer shade and formula for everyone!  Every skin tone can be enhanced to have a natural sun-kissed look with the right bronzer. Here's our guide to choosing the right bronzer for you and achieving your perfect bronze. 

Choose the Right Shade for Your Skin Tone
For Fair Skin Tones
Shimmer is your best friend, it’ll add a believable glow while helping you avoid a bad fake tan or cakey look. Choose a bronzer with a mosaic palette with a mix of light honey, peachy and pink tones. 

Bronzer for Fair Skin Tones
For Olive Skin Tones
Choose a non-shimmer bronzer with a warm yellow or gold base. This will enhance your skin’s natural warmth, without competing with natural peachy and golden undertones. Pair with a subtle peach blush to amplify your glow. 
Bronzer for Olive Skin Types
For Medium Skin Tones
Avoid light bronzers as they can wash out medium skin tones. Choose a medium bronzer without reflective qualities and pair with a smoothing and shine-absorbing tinted moisturizer. This will allow you to apply the matte bronzer evenly and customize the deepness of your bronze. 
Bronzer for Medium Skin Tones
For Medium to Deep Skin Tones
To avoid a dull or ashen look, pick a bronzer with subtle shimmer for a lit-from-within glow. Apply over a rosy cheek stain to add a natural flush. 
Bronzers for Medium to Deep Skin Tones
For Dark Skin Tones
For the darker skin tones, bronzer can act more like a highlighter, giving the skin a healthy sun-soaked glow. Choose a shimmery bronzer with warm undertones and apply over a BB cream or liquid foundation for an longer-lasting, extra dewy look.
Bronzer for Deep or Dark Skin Tones
What Formula to Use and How to Apply 
Powder Bronzers
Powder bronzers make for fast and easy application. They can also help control the shiny nature of oily skin. Matte bronzers tend to look the most subtle and natural while shimmery bronzers add a healthy glow and radiance to your look.
HOW TO APPLY: 
Make sure to lightly coat your large powder brush and tap the excess bronzer off onto the lid of your container. For best application, apply in light, even coats in a circular motion instead of applying a single dark layer all at once. Make sure to only apply bronzer to the areas of your face that the sun would naturally hit. Apply to the apples of your cheeks, bridge of your nose, forehead, chin and then dust lightly on your jawline and down your neck so that your face and neck don’t look like completely different colors.
Brush to apply Powder Brush
Liquid Bronzers
Newcomers to liquid bronzers will find that they are surprisingly workable -  they melt into the skin making for easy blendability. The liquid-formula is buildable for skin textured from acne, rosacea and eczema. They’re also a great choice for faces with a naturally contoured appearance, as they don’t result in the extra definition that is created with powder bronzers and highlighters. 
HOW TO APPLY: 
If you’re intimidated by application with your hands, swirl the liquid bronzer into a bronzer or blush brush until the color is entirely soaked up in the brush and apply as you would a powder bronzer. Make sure to check you bronzer application in natural light to make sure it doesn’t look too heavy or streaky.
When to Use Liquid Bronzer and How to Apply
Bronzing Gels and Creams
While powders will give you a touch of tan glow, choose a bronzing gel or cream if you want an all over tan look. They’ll mimic the healthy-looking color that you get after spending a few days in the sun. 
HOW TO APPLY:
Gels and creams can be applied with beauty sponges or just your fingers. Blend carefully and avoid over-bronzing - a touch is all you need. Start at the apples of your cheeks and blend outwards towards the hairline, then dab a small amount to your forehead and nose and blend well. 
When to Use Bronzing Gel and How to Apply