Virtue creates innovative hair care products that transform the way people feel about their hair and themselves with the only reparative, patented, 100% bioidentical protein born from regenerative medicine, Alpha Keratin 60ku. This powerhouse protein is the only one of its kind that can holistically refill keratin lost due to daily damage, reinforcing hair’s strength and making all hair types healthier and more hydrated.
$29.40
$42.00
$30.80
$44.00
Virtue
Full Discovery Kit
$28.00
$40.00
Virtue
Recovery Shampoo
$11.90
$17.00
Virtue
Recovery Conditioner
$12.60
$18.00
Virtue
Healing Oil
$26.00
$45.00
Virtue
Damage Reverse Serum
$42.00
$60.00
Virtue
6-In-1 Styler
$14.00
$20.00
Virtue
Smooth Shampoo
$11.90
$17.00
Virtue
Smooth Conditioner
$12.60
$18.00
Virtue
Full Shampoo
$11.90
$17.00
Virtue
Full Conditioner
$12.60
$18.00
Virtue
Restorative Treatment Mask
$23.80
$34.00
$44.00
$46.00
Virtue
Flourish Density Booster
$50.00
$23.80
$34.00
Virtue
Dry Shampoo
$25.20
$36.00
Virtue
Un-Frizz Cream
$15.40
$22.00
Virtue
Frizz Block Smoothing Spray
$18.20
$26.00
$134.00
$65.00
$70.00
Virtue
Volumizing Primer
$40.00
Virtue
Volumizing Mousse
$28.00
$40.00
Virtue
Curl Conditioner
$6.30
$9.00
$35.00
$50.00
Virtue
Colorkick Illuminating Mask
$49.00
$70.00
$80.00
Virtue
Curl-Defining Whip
$28.00
$40.00
Virtue
Curl Shampoo
$5.95
$8.50
Virtue
Texturizing Spray
$28.00
$40.00
Virtue
Refresh Purifying Shampoo
$22.40
$32.00
$30.80
$44.00
Virtue
Curl-Defining Gel
$28.00
$40.00
Virtue
Curl Leave-In Butter
$32.20
$46.00
Virtue
Flourish Volumizing Styler
$42.00
$46.00
Virtue
MANTA Brush
$25.20
$36.00
Virtue
Smooth Discovery Kit
$28.00
$40.00
Virtue
Recovery Discovery Kit
$28.00
$40.00