Virtue creates innovative hair care products that transform the way people feel about their hair and themselves with the only reparative, patented, 100% bioidentical protein born from regenerative medicine, Alpha Keratin 60ku. This powerhouse protein is the only one of its kind that can holistically refill keratin lost due to daily damage, reinforcing hair’s strength and making all hair types healthier and more hydrated.
Virtue
Recovery Shampoo
$18.00
Virtue
Recovery Conditioner
$18.00
Virtue
Healing Oil
$26.00
Virtue
Smooth Shampoo
$18.00
Virtue
Smooth Conditioner
$18.00
Virtue
6-In-1 Styler
$20.00
Virtue
Full Shampoo
$18.00
Virtue
Full Conditioner
$12.60
Virtue
Flourish Density Booster
$50.00
Virtue
Frizz Block Smoothing Spray
$26.00
Virtue
Restorative Treatment Mask
$36.00
Virtue
Damage Reverse Serum
$60.00
Virtue
Refresh Purifying Shampoo
$32.00
Virtue
Curl Conditioner
$6.30
Virtue
Curl Shampoo
$8.50
Virtue
Un-Frizz Cream
$22.00
Virtue
Colorkick Illuminating Mask
$70.00
Virtue
Volumizing Mousse
$40.00
Virtue
Curl Leave-In Butter
$46.00
Virtue
Dry Shampoo
$38.00
Virtue
Full Discovery Kit
$40.00
Virtue
Volumizing Primer
$40.00
Virtue
Curl-Defining Whip
$42.00
Virtue
Curl-Defining Gel
$40.00
Virtue
Texturizing Spray
$42.00
Virtue
Smooth Discovery Kit
$40.00
