
Phoebe Song
Snow Fox Skincare
After struggling with unsuccessful conventional treatments for her rosacea, Phoebe Song took matters into her own hands, traveling to Taiwan to develop Snow Fox, a sustainable, cruelty-free skincare line that blends traditional Eastern healing practices and modern Western science.
"My parents are first-generation immigrants from Taiwan, bringing with them their traditional culture and work ethic that still resonates within my family today. Honestly, growing up in Australia made me somewhat foreign to our home culture until fate brought me back to the island. I met my head chemist (an amazing Taiwanese woman who’s still responsible for new Snow Fox products), who suggested that I come and explore local proprietary production technology with her.
As we built our brand, my re-connection to Taiwan grew with it, and it definitely became a core influence on our brand—even though our original concept came out of Australia. This heritage is very much part of me, and I’ve always carried a deep respect of native flora in different regions and their traditional remedies and practices. This is applied to Snow Fox formulas through ingredients such as ginseng, Australian snowflower or astragalus root. Snow Fox is a blend of East and West, a reflection of me as its founder, and I am proud of that multicultural identity as an AAPI person.
I believe that blended cultures (third cultures) will become more of a norm in the future, and this will be reflected in founders and their brands, just like it has with mine."