Bluemercury Blue Rewards

Program Terms & Conditions

Membership / Eligibility

The Bluemercury Rewards Program (“Program”) is a rewards program offered by Bluemercury, Inc. (“Bluemercury”) to its customers who are residents of and located in the continental United States. Membership in the Program (“Membership”) is limited to individuals only (“Members”) and is limited to one per individual. No purchase is necessary to obtain Membership. Employees of Bluemercury are not eligible for Membership. To be eligible for Membership, you must: provide your first and last name, a unique email address to be used as your Membership identifier and email communications, your postal code and your birth month; you must be 13 years of age or older; and you must be a legal resident of the United States. Eligible minors must obtain a parent’s or legal guardian’s consent prior to participation.

Each customer that properly completes the enrollment process shall be considered a Member for the purposes of these Terms and Conditions.


In-Store. You may apply to become a Member of the Program by completing enrollment at any Bluemercury store or Bluemercury shop inside Macy’s retail stores. Upon completion of in-store enrollment, a welcome email will be sent within 24 hours, providing a link that allows Members to also create an online account (“Online Account”) on the Bluemercury website (“Website”). Just click the link in the email and then click “Forgot Password” to create a password for your Online Account. Your Online Account will use the same email address you provided during in-store enrollment in the Program. Members of the Program are not required to create an Online Account in order to maintain an active Membership in physical stores, but an Online Account must be created for online purchases to be counted towards your qualifying spend.

Members with Online Accounts prior to in-store enrollment in the Program may link their existing Online Account to their Membership by using the same email address for enrollment into the Program as is used for their Online Account.

Online. You may also apply to become a Member of the Program by visiting the website. When enrolling on the Website, you are also creating an Online Account on the Bluemercury Website and this will allow your online purchases to be counted towards your qualifying spend.

Bluemercury Rewards Program Levels

The Program consists of three levels: Silver, Sapphire, and Platinum level (each a “Program Level” or “Level”). Your Program Level is based on your net qualifying spend level (the total dollar amount of your purchases of Bluemercury merchandise or spa services, less returns, discounts and adjustments) in the previous calendar year (“Annual Qualifying Spend”). The benefits available to you as a Member are based on your Program Level status.

Bluemercury Rewards Program Level

Annual Qualifying Spend


$0 - $299.99


$300 - $999.99



Changing Program Levels

Upon completion of enrollment, you immediately enter the Program as a Silver Level Member. Once your Annual Qualifying Spend qualifies you for the next Program Level, you will be moved up within 48 hours, unless returns cause you to fall below the required Annual Qualifying Spend amount for the new Program Level. You will be notified of a change in your Program Level via email, and if you have an Online Account, your Member dashboard will indicate your change in Program Level status. You will then begin to accrue benefits associated with your new Program Level. Members must be enrolled in the Program on the last day of the month preceding a redemption month in order to receive the benefit. For example, if Member’s birthday month is July, Member must be enrolled on June 30th in order to receive and redeem a birthday gift in July. Once you advance to the next Program Level, you will remain at that Level for the rest of the calendar year, and the next full calendar year. Starting in January 2020 and every January thereafter, your Annual Qualifying Spend in the previous full calendar year will be used to calculate your Program Level for the next year.

Earning and Redeeming Program Rewards

Under the Program, you will increase your “Annual Qualifying Spend” by making either a merchandise or spa service purchase (excludes the purchase of gift cards, taxes and/or shipping) in Bluemercury retail stores or in Bluemercury shops inside Macy’s retail stores or by making a merchandise purchase on The purchase of Bluemercury products on will not count towards your Annual Qualifying Spend.

Beauty Card Rewards (“Beauty Cards”) Beauty Cards are awarded based on a Member’s quarterly purchases at a rate of $10 added to the Beauty Card for every $250 spent on products and services. The maximum value Beauty Card issued is $150. Any remaining balance of quarterly spend that is below the threshold to receive the next $10 Beauty Card Reward denomination is forfeited and does not carry over to the following quarter. Similarly, any quarterly spend remaining after the maximum $150 value Beauty Card has been issued does not carry over to the following quarter. Each Beauty Card is valid for one purchase only before its expiration date. Any value remaining on a Beauty Card after the purchase is made will be forfeited. Beauty Cards are issued 4 times per year and are valid for the full month. Beauty Cards may not be combined with other offers, used for spa services, redeemed for cash, credited to an account or used for purchasing gift cards in-store or online. No cash value. Beauty Cards not valid on prior purchases. Reproductions or duplicates not accepted. Return of a purchase made with a Beauty Card will result in a reduction of the value of your refund by the amount of the Beauty Card. Bluemercury is not responsible for lost or stolen Beauty Cards.
Please contact Customer Service with any questions or comments at or call 1-800-355-6000.

Product Rewards are determined according to Program Level by Bluemercury in its sole discretion and sent to Member’s Program email address. Product Rewards can be redeemed at Bluemercury stores or Bluemercury shops inside Macy’s stores by presenting the email (printed or displayed on your smart phone) to store associates. To get your Product Rewards online, add Product Rewards to your shopping cart during checkout along with a minimum purchase of $25 on the Bluemercury Website. If your online order is not completed during the same Website visit, the Product Rewards will be removed from your shopping basket and may no longer be available. You are not required to redeem a Product Reward during checkout. Product Rewards are available for redemption while supplies last and substitutions by Bluemercury may occur. Product Rewards may not be returned or exchanged.


Each Program Level offers different benefits. These benefits are offered at the sole discretion of Bluemercury. Benefits may be added to or removed from the Program at any time without notice. Bluemercury may provide substitute benefits at its discretion.

Changes, Termination And/Or Removal From Program; Rewards Not Transferable

Bluemercury may modify or terminate the Program at any time, with or without notice, which may result in loss of outstanding rewards and the cancellation of all benefits and privileges associated with the Program. Rewards earned are not your property and may be revoked, cancelled, limited or modified at any time. Rewards earned have no cash value and may not be redeemed for cash, and have no value whatsoever. Bluemercury reserves the right to limit, delete or change any of the rules, terms, conditions, and benefits of the Program at its sole discretion, with or without notice. Interpretation of these Terms and Conditions shall be at the sole discretion of Bluemercury, whose decision will be final. Bluemercury will not be liable for any failure to issue rewards to your account in a timely manner. Bluemercury is not liable for rewards that are lost due to fraudulent, unauthorized, or other unacceptable use.

Bluemercury Inc. may terminate any Member’s access to all or any part of the Program at any time, with or without cause, with or without notice, effective immediately. Any fraudulent activity or attempt to manipulate or abuse the Program will result in the immediate termination of your Membership without notice.

Upon any termination, all rights and obligations of the parties shall cease and Member shall immediately cease receiving benefits of the Program. After termination, Bluemercury Inc. has no obligation to maintain any content in Member’s online account (including without limitation, records regarding Member’s Rewards Level, which will be irrevocably forfeited) or to forward any unread or unsent messages to Member or any other Member or third party. Rewards and Program Level status are not transferable in the event of death, as part of a domestic relations matter, or for any other reason. Rewards cannot be transferred to a different membership. The sale or trading of rewards is prohibited.

Release of Information

By enrolling as a Member of the Program, you consent to the release of your personal information to third parties necessary to carry out the Program.

Change to Membership Information

You must advise us of any change in your name, address, e-mail address, or phone number associated with the Membership. You may call us at 1-800-355-6000 or write to us at


Mobile Features

Bluemercury’s Mobile Help and Terms & Conditions

By opting in to receive mobile messages from Bluemercury, you agree to the following Terms & Conditions:

As a Bluemercury customer, you may opt in to receive recurring promo and order messages that may be sent using automated dialing technology from Bluemercury to the provided mobile number. By opting in, you agree to receive recurring messages and the frequency depends on the number of issues or transactions. You understand that you don’t need to opt in to receive messages to make a purchase. This page is intended to assist you with any mobile messaging questions.

 Bluemercury Promo Alerts:

Recurring marketing messages may be sent using automated dialing technology.
Msg&data rates may apply
For help, send HELP to 88475
To cancel, send STOP to 88475

 I'd like to join Bluemercury Promo Alerts. Where can I sign up?

                1. 1.  Sign into your Bluemercury account.
                2. 2.  Click on Profile
                3. 3.  View Preferences to edit notifications
                4. 4.  Check the "Yes, text me" box
                5. 5.  Enter your mobile telephone number
                6. 6.  Select the texts you want to receive
                7. 7.  Click the Save button
              1. Will I be charged for text messages?
                Your mobile carrier's rates apply. All charges are billed by and payable to your mobile service provider. Bluemercury does not charge you for sending or receiving messages to or from 68228 or 88475.

                 How do I opt-out of Bluemercury Promo Alerts?

              2. Here are the different ways you can opt-out:

            1. You can text any of the following keywords to 88475 to be opted out of all future Promo Alert messages. Standard carrier rates apply. You’ll receive a mobile message confirming you’ve opted out.
        1. STOP
      1.  What if I deactivate or change my mobile number?

Bluemercury customers who wish to change their mobile number or deactivate their phone number must contact Bluemercury to report their change in status so that Bluemercury may discontinue sending text messages to the opted-in mobile number.

 Can I receive Bluemercury Promo Alerts and Order Alerts with any wireless carrier?

Bluemercury’s Promo and Order Alerts are compatible with all major wireless carriers, including:

  • AT&T
  • Verizon Wireless (not mobile downloads)
  • Sprint
  • T-Mobile®
  • Metro PCS
  • Alltel
  • U.S. Cellular®
  • Many other smaller/regional carriers


Agreeing to Bluemercury's Privacy Policy & Terms of Use

Bluemercury values your privacy. By registering to be a Member of the Program, you agree (or, if you are a minor, your parent or legal guardian agrees) to be bound by Bluemercury’s Privacy Policy and Terms of Use. Please see Bluemercury’s Privacy Policy and Terms of Use at


Last updated: February 10, 2022